Keratin Market Size, Share & Trends Analysis Report By Product (Hydrolyzed, Others), By Application By Source (Food & Beverages, Pharmaceutical & Healthcare), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global keratin market size was valued at USD 1.4 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.2% from 2022 to 2030. Increasing consumption of keratin personal care & cosmetic industry is a major factor driving the market growth. Keratin is used in skincare and hair care products, such as shampoos and conditioners, to remove dead skin cells, reduce skin oil levels, blemishes, and repair hair and skin damage caused due to heat and other chemicals. It is insoluble in water. It can be derived from feathers, horns, hair, outer skin layer, nails, wool, and claws. The demand for the product is rising in the personal care & cosmetics industry as it is a sustainable, safe, and multifunctional substitute for other types of acids used in cosmetics products. It provides a revitalizing effect on the hair and skin, which is expected to positively impact the demand for keratin in the personal care and cosmetics industry.

Another major factor influencing the growth of the keratin market is the increasing preference for bio-based products by end-users owing to the rise in disposable income of consumers. Manufacturers are constantly upgrading their product portfolios to meet the increasing requirements of end users, thereby leading to increased consumption of keratin. The growing global population and the ongoing urbanization and industrialization in emerging economies, such as India, have led governments of various countries across the world to increase their manufacturing expenditure to cater to the rising demand for keratin.

The worldwide cosmetics industry has been gradually shifting toward innovative ingredients that have fewer adverse effects and are more efficient. The use of keratin in cosmetics has increased the need for hair care products. The industry is benefiting from the rising demand for hair care regimens and individuals becoming more aware of hair solutions.

The increasing use of keratin in numerous end-use industries, such as personal care & cosmetics, health & pharmaceuticals, and food & beverages, is anticipated to create lucrative growth opportunities for players in the keratin market across the world, especially in the Asia Pacific. The hair care segment is expected to witness significant market penetration globally owing to its increasing demand from consumers. Thus, the rising demand for hair care products globally is anticipated to positively impact the demand for keratin worldwide. In addition, increasing consumption of green chemicals globally is expected to fuel the utilization of vegan-based keratin.

Product Insights

Hydrolyzed keratin is a mixture of amino acids and peptides. This cosmetic ingredient is found in a variety of hair care, nail care, skincare, and other similar products. Hydrolyzed keratin can be used as a humectant, nail conditioning agent, antistatic agent, and hair and biological additive. It plays an important role in the development of healthy tissues, and cosmetic and personal care companies use it in their products to improve well-being, health, and beauty.

Hydrolyzed keratin, for example, is found in mascara at a concentration of up to 0.2%, in bath soaps at a concentration of up to 0.028%, and in hair sprays at a maximum concentration of 0.059%. Some of these compounds have also been reported to be used in hair sprays and could be inhaled.

Application By Source Insights

The demand for personal care products has seen significant growth in the past few years across the globe. The growth in demand for hair care products has been noteworthy. Keratin finds applications in numerous personal care product categories such as facial moisturizers, shampoos, and conditioners. The demand for keratin is increasing as consumers are adopting changes in their lifestyles to simplify their daily beauty routines due to busy work schedules.

The demand for cosmetic products is rising in various emerging economies, such as China, India, and Brazil. Among others, on account of the growing disposable incomes. This has increased the spending on premium cosmetics and personal care products, which, in turn, is expected to drive the demand for keratin over the next few years. The growing population in countries such as India, the Philippines, Singapore, and Malaysia is expected to positively impact the demand for personal care products in the Asia Pacific during the forecast period.

Keratin plays a major role in the development of a wide range of medicines and tablets, which enhance human immunity. It is a protein that gives nutrition to the hair, nails, and skin, as well as to the overall human body. It is also used as a supplement to provide necessary nutrition to consumers. Therefore, it is increasingly used in the healthcare & pharmaceuticals industry. The product in the form of capsules and powders is sold by pharmacies and food stores globally. These capsules and powders are consumed by end-users of all age groups to enhance their immunity.

The spread of COVID-19 has led to some positive changes in the mindsets of the masses making them highly conscious about adopting a healthy lifestyle. As such, these capsules and powders have become a part of the daily diet in consumers. The rising consumption of keratin capsules and powders is expected to fuel the global demand for the market in the coming years.

Plants are a natural and eco-friendly source of keratin that pose no harm to animals for the extraction of the product. Pharmaceutical companies worldwide are taking several steps for reducing the usage of animal-derived substances in medicines and hence, are embracing the vegan methods for producing medicines that use only plant-based keratin. In March 2022, a Germany-based company, Axunio launched its first vegan paracetamol. The medicine is free from animal-based substances and is of complete vegetable origin. There is an increase in awareness among pharmaceutical companies to adopt a natural way of extraction. This is anticipated to contribute to the demand for plant-based keratin in healthcare & pharmaceuticals applications across the world in the coming years.

Regional Insights

The Asia Pacific dominated the keratin market by revenue and volume in 2021 owing to the presence of global multinational companies in the region with high demand from end-use markets personal care & cosmetic, healthcare & pharmaceuticals, and food & beverages market. The market in this region was valued at USD 632.9 Million in 2021 and is estimated to reach USD 1.18 billion by 2030, registering a CAGR of 7.17% in the predicted years.

North America dominated the personal care and cosmetic market in 2020. This is attributed to the rising usage of hair care and skin care products by people. The presence of various small- and large-scale producers is driving awareness and demand for personal care products. Manufacturers in North America are adopting an integrated approach toward health and cosmetic products rather than treating each as an individual category in personal care.

Manufacturers of personal care and cosmetic products are striving for innovation to build a better operational approach and improve the overall product quality in North America. The rising consumption of personal care products in North America is driven by the growing retail industry coupled with increasing consciousness among people about protecting their skin and hair from dust and pollution. This is one of the major factors that are likely to drive the demand for keratin in North America during the forecast period. 

Key Companies & Market Share Insights

The companies are growing significantly due to constant product innovation backed by the rapid adoption of advanced technologies. Emerging players in the industry are focusing on vertical integration of their operations to seamlessly operate in the market space and are also collaborating with established brands to increase brand presence globally.

Furthermore, companies such as Keraplast Technologies, LLC, NutriScience Innovations LLC, Wellgreen Technology Co.Ltd., Greentech Biochemicals co., Limited, and MakingCosmetics Inc. among others are recognized as the key innovators in the global ecosystem. These companies shed hefty amounts on research activities to innovate novel products. Moreover, increasing demand for keratin from the personal care and cosmetics industry has led to increased competition in the market space. To sustain in the competitive environment, companies are undergoing several strategic planning and execution programs to increase their operational efficiency and increase market presence globally. Some prominent players in the keratin market include:

• Proteina

• Hefei TNJ Chemical Industry Co., Ltd.

• Rejuvenol

• Scherdiva

• Keratin Express

• Keraplast

• NutriScience Innovations LLC

• Guangzhou FONCIU Cosmetics Limited

• Shaanxi Qinland Bio-Tech Co., Ltd.

• Wellgreen Technology Co., Ltd.

• Greentech Biochemicals Co., Limited.

• MakingCosmetics Inc.

• Kerline Srl

• Active Concepts LLC

• BASF SE 

Keratin Market Report Scope

Global Keratin Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global keratin market report based on product, application by source, and region:

• Product Outlook (Revenue, USD Thousand; Volume, tons, 2018 - 2030)

  • Hydrolyzed

  • Others

• Application by source Outlook (Revenue, USD Thousand; Volume, tons, 2018 - 2030)

  • Personal Care & Cosmetics

    • Animal

    • Plant

  • Healthcare & Pharmaceuticals

    • Animal

    • Plant

  • Food & Beverages

    • Animal

    • Plant

• Regional Outlook (Revenue, USD Thousand; Volume, tons, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • South Africa