Laptop Accessories Market Size, Share & Trends Analysis Report By Type (Electronic, Non-electronic), By End Use (Personal, Commercial), By Distribution Channel, By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global laptop accessories market size was valued at USD 35.4 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.3% from 2021 to 2028. The demand for laptop accessories is primarily driven by the growing popularity of e-sports and the adoption of process automation in industries. Personal computer sales were predicted to decrease ten years ago, but it has only recently witnessed its first significant increase in a decade. In 2021, according to a market research firm Canalys, PC shipments reached 297 million units in 2020, up 11% from 2019. IDC estimates 302 million shipments for the year, up 13.1% year over year. Booming sales of laptops are surging the demand for accessories.

According to the survey conducted by Local Circles in March 2021, with 10,530 respondents, the shoppers utilized online sales platforms to buy everything from vegetables to festive supplies, home furnishings, and computers. When the number of people in the pool were examined, 54 percent purchased medium-value things such as electronic accessories, apparel, sporting goods, and so on.

Moreover, the market for laptop accessories is anticipated to grow significantly over the forecast period owing to external causes such as technological advancements in Wi-Fi, Bluetooth, and Infrared and internal factors such as the reduction in overall accessory weight. Furthermore, the market is predicted to grow due to product innovation and cost-effectiveness.

Type Insights

The electronic segment held the largest share of over 60.0% in 2020. Demand for laptops has increased as lockdown restrictions were eased owing to the increased need for work from home and the push for online learning. Increased searches for new and reconditioned devices have been observed on e-commerce platforms. This increase in demand for laptops is increasing the demand for electronic accessories, such as wireless keyboards and mouse.

According to Hewlett-Packard Company, the laptop accessories category is exhibiting early signs of increased usage in 2020, ranging from screens as consumers prepare for larger, high-definition viewing to headphones for connecting to online meetings and entertainment and gaming devices for improved game play.

End-use Insights            

The personal segment dominated the market and captured a revenue share of over 55.0% in 2020. This is mainly attributed to the sudden shift from work from office to work from home on the backdrop of the pandemic and subsequent lockdown. As per the survey conducted by Harvard Business School in 2020, in the U.S., about 80% of large companies and 45% of small companies switched to at least some remote work. And 93% of U.S. households with school-age children reported some remote learning, according to the Census Bureau. This rise of people working remotely increased the demand for laptops and their accessories, especially external mouse and keyboards.

The commercial segment is expected toregister the highest CAGR of 6.7% during the forecast period. The increasing demand for laptop accessories, such as webcams, speakers, and pointing devices, from the business sector is expected to favor the growth of the commercial segment. Businesses have added more equipment to their office infrastructure as a result of laptops' non-portable capabilities and functionalities. 

As a result, there has been an increase in peripheral demand. In both the commercial sector and the high-tier market, there is a considerable and concurrent increase in shares invested. Due to the constant need for laptops for business use, the market has been reasonably stable in recent years, with global shipments averaging 160 million units. However, the market has seen unanticipated growth due to the pandemic and work-from-home settings.

Distribution Channel Insights                     

The offline segment dominated the market and held a revenue share of over 60.0% in 2020. This is mainly due to the fact that a large section of consumers still prefers physical shopping of electronic appliances. As a result, an increase in the number of retail establishments is predicted to improve product sales through offline channels, particularly in growing nations such as India, China, and Brazil. Increased product visibilityand a strong presence of large international firms in expanding APAC countries through newly established strategic business units are likely to support the segment growth throughout the forecast period.

The e-commerce segment is expected to exhibit the fastest growth rate of 6.9% over the forecast period. The rise of the online category can be ascribed to the technical improvements and the increasing importance given to online platforms for purchasing laptop accessories, particularly by consumers looking for bargains. The main target demographic for online platforms is customers who are comfortable purchasing things without physically inspecting them. To boost product sales and profit margins, most manufacturers have turned to the direct sales approach.

Despite the recent establishment of local markets, retail stores, and malls, the findings of a poll conducted by community platform LocalCircles in 2021 suggest that consumers who utilizede-commerce services in the previous year (2020) are still using them, according to Bennett, Coleman & Co. Ltd. Over the previous 12 months, over half of all respondents said e-commerce websites and apps have become their preferred form of shopping, while another 18% said they prefer having things delivered home from local businesses.

Regional Insights

Asia Pacific accounted for the largest revenue share of over 35.0% in 2020. In Asia Pacific, the primary markets for laptop accessories are China, Japan, and South Korea (Republic of Korea). Since the laptop accessories industry is fragmented, vendors are employing growth methods such as offering additional perks to customers in order to acquire a competitive advantage. Increased industrialization is also contributing to the growth of consumer electronics in the region.

For instance, according to Amazon India, there has been a 1.7-fold increase in searches for headphones and earphones, a doubling of searches for laptops and tablets, a nearly 1.2-fold increase in searches for stationery, over 2 times for mouse and keyboards, 1.3 times for printers, over 3 times for routers, and 2.5 times for study tables.

Key Companies & Market Share Insights

The market is fragmented owing to the presence of a large number of domestic as well as international players. However, the majority of the market share is captured by key players. An increase in the use of accessories by various businesses and specialized consumer segments is one of the primary reasons boosting the market growth. Vendors in the market are releasing new products based on improved technologies, such as Luminae'sTransluSense keyboards and Tobii's REX Gaze engagement device, which will have an impact on the industry growth over the forecast period. Some prominent players in the global laptop accessories market include:

• Logitech

• Western Digital Corporation

• Hewlett-Packard Company

• ASUSTeK Computer Inc.

• Dell

• GIGA-BYTE Technology Co., Ltd.

• Seagate Technology LLC

• Microsoft

• Kingston Technology

• Hama

Laptop Accessories Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global laptop accessories market report on the basis of type, distribution channel, end use, and region:

• Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Electronic

    • Charger & Adapter

    • Battery

    • Memory Drives

    • Mouse & Keyboard

    • Audio Devices

    • Others (adapters, readers, cooling fan, etc.)

  • Non-electronic

    • Mouse Pad

    • Stand & Holder

    • Protective Case

    • Others (Key guards, laminates & covers, anti-thefts, cleaning, etc.)

• End-use Outlook (Revenue, USD Million, 2016 - 2028)

  • Personal

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Offline

  • E-commerce

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central and South America

    • Brazil

  • Middle East and Africa

    • Turkey