Live Streaming Pay-Per-View Market Size, Share & Trends Analysis Report By Vertical (Sports, Media And Entertainment, Education, Others), By Region, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The global live streaming pay-per-view market size was valued at USD 1.22 billion in 2023 and is projected to grow at a CAGR of 16.0% from 2024 to 2030. The growing accessibility of high-speed internet and advanced streaming technologies drive market growth. As more regions worldwide gain access to reliable and fast internet connections, more consumers can engage with live-streaming services. This has expanded the potential audience for live events, from sports and concerts to exclusive interviews and webinars. The convenience of accessing live content from the comfort of one's home, without the need for physical attendance, benefits a wide audience, particularly as people continue to prioritize convenience and flexibility in their entertainment consumption.

Live streaming pay-per-view enables viewers to watch live music concerts, theater shows, sports events, webinars, virtual classes, gaming sessions, and workout sessions. It is an affordable, adaptable, and very convenient method of delivering content that allows for customization, expands reach to a larger audience, and enhances the viewing experience. Live streaming pay-per-view is also very interactive and scalable, providing a range of interactive features such as chat rooms, live polling, and social media integration.

Moreover, there has been a rise in the number of digital content creators and independent broadcasters who leverage PPV as a revenue model. In recent times, when content creators have increasingly bypassed traditional media channels, PPV live streaming offers a direct way to monetize their audience. Whether through exclusive access to live performances, premium workshops, or special events, content creators generate revenue while offering value to their dedicated fanbase. This model became particularly popular during the COVID-19 pandemic when in-person events were restricted, pushing creators and audiences to adapt to digital platforms.

The media and entertainment industry's substantial expansion worldwide is leading to an optimistic future for the market. Numerous media and entertainment companies extensively use live streaming pay-per-view to broadcast a wide range of events such as music concerts, movie premieres, theater productions, comedy shows, fashion events, sports tournaments, and world championships to reach a larger audience, boosting revenue and increasing exposure for artists, teams, and fashion brands. Furthermore, the increasing prevalence of live events is helping drive the need for pay-per-view live streaming, enabling users to watch these events from their residences.

Vertical Insight

The media and entertainment segment held the largest market revenue share of 32.1% in 2023. The growing consumer preference for on-demand, exclusive content drives segment growth. This shift is fueled by advancements in streaming technology and faster internet speeds, which enable high-quality live streaming experiences. Additionally, the rise of social media platforms and digital content creators has expanded the audience base, making live streaming a favored choice for accessing concerts, sports events, and other entertainment forms. The flexibility of pay-per-view models, allowing consumers to choose and pay only for specific content, further contributes to this segment's growth. As a result, media and entertainment companies are increasingly adopting this model to monetize content and engage with a global audience.

The sports segment is expected to grow at the fastest CAGR over the forecast period. The growing favor for sports events and the shift towards digital consumption drives segment growth. As more consumers seek to access live sports content online, live streaming platforms have become a key medium for delivering real-time sports events to a global audience. The exclusivity and immediacy of sports content, coupled with the willingness of fans to pay for high-quality and uninterrupted streaming experiences, are driving this trend. Additionally, the rise of niche sports and the ability of pay-per-view models to offer targeted, event-specific access further enhance the demand for sports content in this market.

Regional Insights

North America live streaming pay-per-view market held the largest market revenue share of 34.5% in 2023. The growing preference for digital entertainment and its flexibility drives consumers to live streaming content. Consumers increasingly seek personalized viewing experiences, and PPV allows them to access exclusive content, such as live sports, concerts, and special events, without being tied to long-term subscriptions. The rise of high-speed internet and the widespread availability of smart devices also make streaming content seamlessly easier. Additionally, the entertainment industry's shift towards direct-to-consumer models, driven by platforms like UFC Fight Pass and WWE Network, has further fueled the adoption of PPV in the region.

U.S. Live Streaming Pay-Per-View Market Insights

The U.S. live streaming pay-per-view market held the largest market revenue share regionally in 2023. The growing preference for on-demand and exclusive content drives market growth, particularly in sports, entertainment, and niche events. Consumers are increasingly willing to pay for live access to events that provide unique experiences, such as major sporting events, concerts, and esports tournaments. The rise of influencers and creators also plays a role, as they monetize exclusive live events through platforms such as YouTube and Twitch, further contributing to the growing popularity of pay-per-view models.

Europe Live Streaming Pay-Per-View Market Insights

Europe live streaming pay-per-view market is projected to witness significant market growth in upcoming years. European consumers are increasingly valuing the flexibility and accessibility that live streaming PPV offers, particularly for exclusive events such as sports, concerts, and cultural performances. The demand is also fueled by the preference for personalized content, where viewers are willing to pay for specific events they are interested in rather than committing to long-term subscriptions. Furthermore, the rise of local content creators and events streamed via PPV platforms has contributed to this growing trend across the region.

The UK live streaming pay-per-view market is projected to grow significantly over the forecast period. The UK boasts a diverse sports culture, with football, rugby, cricket, and other sports having large fan bases. The demand for live-streaming pay-per-view services is fueled by fans who prefer easy access to live broadcasts of events from the comfort of their own home or while on the move. The increase in over-the-top (OTT) platforms providing exclusive access to big sports events is also contributing to this trend.

Asia Pacific Live Streaming Pay-Per-View Market Insights

Asia Pacific live streaming pay-per-view market is expected to grow at the fastest CAGR over the forecast period. The increasing demand is attributed to a combination of factors, including the region's growing digital infrastructure, rising internet penetration, and the proliferation of mobile devices. Countries such as India and China have seen a surge in online content consumption, driven by affordable data plans and the widespread availability of smartphones. Additionally, the popularity of local and international live events, such as esports tournaments, concerts, and sports events, has fueled the demand for real-time access to premium content.

India live streaming pay-per-view market is projected to grow significantly over the forecast period. The growing penetration of high-speed internet and the widespread availability of affordable smartphones have made live streaming more accessible to a larger population. Additionally, there is a rising trend of digital consumption, with more people opting for online platforms to watch sports events, entertainment shows, and exclusive content. This is further fueled by the popularity of regional and national events, such as cricket matches, Bollywood film premieres, and cultural events, where audiences are willing to pay for real-time access.

Key Live Streaming Pay-Per-View Company Insights

Some key companies in the live streaming pay per view market include Amazon Web Services, Inc.; Cleeng; dacast; Hulu, LLC; JW Player; and others.

• Amazon Web Services, Inc. provides solutions for live-streaming pay-per-view applications. Amazon Web Services Elemental MediaLive and MediaPackage enable high-quality live video encoding, packaging, and delivery across various devices and formats. Amazon Web Services Elemental MediaStore provides low-latency storage for video content, while Amazon CloudFront ensures global distribution with minimal latency through its content delivery network.

• Cleeng provides a robust suite of solutions for live streaming pay-per-view (PPV) that focuses on content monetization and viewer management. Their Cleeng Flex platform supports versatile subscription and PPV models, enabling content providers to implement flexible pricing strategies. Cleeng Access Control ensures secure and authorized access to paid content, while Cleeng Analytics delivers valuable insights into viewer behavior and engagement. 

Recent Developments

• In August 2024, Sky Sports announced the launch of a new channel, Sky Sports+. This channel has plans to offer additional live streams and more viewing options without any extra cost to its viewers. The introduction of Sky Sports+ is aimed at enhancing the viewer experience by offering greater flexibility and choice in accessing sports content, particularly football.

Live Streaming Pay-Per-View Market Report Scope

Global Live Streaming Pay-Per-View Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the live streaming pay per view market report based on, vertical, and region.

• Vertical Outlook (Revenue, USD Million, 2018 - 2030)

  • Sports

  • Media and Entertainment

  • Education

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • Saudi Arabia

    • South Africa

    • UAE