Live Streaming Pay-Per-View Market Size, Share & Trends Report

Live Streaming Pay-Per-View Market Size, Share & Trends Analysis Report By Vertical (Sports, Media & Entertainment, Education), By Region (North America, Europe, APAC, South America, MEA), And Segment Forecasts, 2020 - 2027

  • Published Date: Jan, 2021
  • Base Year for Estimate: 2019
  • Report ID: GVR-4-68039-282-8
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2018
  • Number of Pages: 100

Report Overview

The global live streaming pay-per-view market size was valued at USD 749.1 million in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 15.0% from 2020 to 2027. Live streaming pay-per-view is a video hosting service that allows broadcasters to upload and broadcast videos in real-time on a paid basis. In the last few years, the market has gained significant traction due to a rising number of companies focusing on collaboration strategies to expand their offerings in the market. As the competition is growing in the video streaming market, the companies are focusing on partnerships to expand to new markets. Besides, factors such as the rising adoption of live streaming pay-per-view in the education sector and the increasing adoption of live streaming pay-per-view in the entertainment sector are driving the market.

Asia Pacific live streaming pay-per-view market size, by vertical, 2016 - 2027 (USD Million)

Further, the increasing number of live educational workshops and seminars by industry experts and educationists has fostered the growth of the market for live streaming pay-per-view in the last few years. These live educational sessions require a limited setup of hardware and software with no classroom infrastructure, and these factors significantly reduce overall operational costs. Further, the evolving technology in video streaming platforms allows video presenters to integrate their live video sessions with data visualization tools that design and present online the subject related visual graphs and diagrams comprehensively. These visualization tools provide students a real-time classroom experience and enable them to join the platform from anywhere across the globe.

In addition, the rise of e-learning businesses globally in recent years has increased the growth of live streaming pay-per-view services. The growth can be attributed to the advancement of the Learning Management System (LMS) platform that integrates virtual whiteboard, screen share, and a chatbot, and this learning management system allows better collaboration between teachers and students. Furthermore, the outbreak of COVID-19 has propelled the market growth as the pandemic forced students to attend virtual classrooms at home. For instance, BBC and Pearson entered into a partnership and formed an e-learning platform. This initiative was taken to teach the English language to primary/pre-primary classes students. The company also conducts paid live sessions to help out students.

Also, the market for live streaming pay-per-view is gaining significant traction due to a rising number of companies focusing on collaboration strategies to expand their offerings in the market. As the competition is growing in the market, the companies are focusing on partnerships to expand to new markets. For instance, in February 2018, Cleeng, a SaaS platform provider, entered into a partnership with Dacast, an online video platform provider. This will enable users of the former to access the paywall solution of the latter. This solution will enable Dacast users to access advanced monetization features. The partnership will also help Cleeng to increase its user base, thereby profiting both the companies. In March 2020, the Sky Group announced a partnership with Disney for Disney+. This deal was aimed to launch new channels and genres, helping to build Sky Studios Elstree. Thus, with the help of partnerships, companies can generate more customer base and develop wider content for their users. This is increasing the number of users of these services, thereby leading to more revenue generation. Such factors are driving the growth of the market.

Vertical Insights

The media and entertainment segment dominated the market for live streaming pay-per-view and accounted for the largest revenue share of nearly 33.0% in 2019. The segment is expected to remain one of the largest segments over the forecast years. The growth of the segment can be attributed to the rising popularity of Transactional Video on Demand (TVOD) in recent years. Further, the increasing number of live concerts and shows hosted by artists and singers are also fueling the demand for TVOD. The transactional video-on-demand service adoption trend is positively impacting the live streaming pay-per-view market and expected to grow at a significant rate.       

Further, the sports segment is anticipated to emerge as the prominent growing segment over the forecast period. In the last few years, the increasing number of various sports events has widened the scope of live streaming on pay per event basis. Besides the increasing sports events, the rising adoption of Over The Top (OTT) platforms with streaming live sports matches on a pay-per-view basis has also changed consumer’s preferences. This has helped a large number of digital media companies to generate massive revenue by streaming live. Hence, the segment is anticipated to register the highest CAGR of 16.5% during the forecast period.

Global live streaming pay-per-view market share, by vertical, 2019 (%)

The institute sub-segment in the education vertical dominated the market for live streaming pay-per-view and accounted for 48.2% of revenue share in 2019. Also, the segment is anticipated to maintain its dominance over the forecast period. The growth can be attributed to the rise in the number of live virtual educational workshops and seminars hosted by industry experts worldwide. Besides the increasing number of educational seminars, the COVID-19 pandemic has increased the number of online classroom participants as students are opting for live-streaming classes on a pay-per-view basis.

Additionally, schools, corporates, individual teachers, and coaching institutes are all using the video on demand platforms to deliver their content to a broader audience. The flexibility of location and time has driven students to actively access these contents on any device. These factors are further expected to drive the demand for live streaming pay-per-view services. In the age of information, people want to keep learning new skills and enhance their knowledge base in order to maintain pace with the ever-changing digital era. Due to this, more institutions are shifting towards providing educational content on the subscription video-on-demand platform, thereby driving the market growth.

Regional Insights

North America dominated the market for live streaming pay-per-view and accounted for 35.0% of the total revenue share in 2019. This growth can be attributed to the region’s high penetration of the OTT platform that allows users to opt for live streaming of transactional video-on-demand. Further, the growing purchasing power and disposable incomes of the middle-class populations are anticipated to result in an increasing demand for consumer electronics, which in turn creates a supplementary demand for video streaming platforms as well. The global penetration and extensive adoption of digital media among mass audiences has fueled a notable shift in the apportioning of advertising expenditure globally, from traditional media to digital media platforms.

In Asia Pacific, the market for live streaming pay-per-view is expected to register the highest CAGR of 16.2% over the forecast period. The rising adoption of e-Learning study in academics and corporate through live streaming is one of the major factors propelling market growth in the region. In addition, the growing trend of watching live sports matches over online video streaming platforms is also driving the growth of the market for live streaming pay-per-view. Further, the rising penetration of high-speed internet connectivity on smartphones across the region has become one of the significant factors for the high demand for live streaming pay-per-view in the region.

Key Companies & Market Share Insights

Market players are actively conducting research activities with a view to improving data transmission speeds by providing higher bandwidths at extremely competitive prices. For instance, in March 2020, the Sky Group announced a partnership with Disney for Disney+. This deal was aimed to launch new channels and genres, helping to build Sky Studios Elstree.

Furthermore, the key players are striving to increase their customer portfolio to gain a competitive advantage in the market for live streaming pay-per-view. Hence, they are focusing on expansion activities such as collaborations, partnerships, and mergers and acquisitions. For instance, In March 2019, Dacast, a U.S. based live streaming & video hosting platform provider, acquired vzaar, a video hosting company. The acquisition was aimed at expanding Dacast video hosting and live streaming solutions portfolio. The acquisition also helped Dacast to expand its customer portfolio with increased global business reach. Some of the prominent players in the live streaming pay-per-view market include:

  • Amazon Web Services, Inc.

  • Cleeng

  • Dacast

  • HULU, LLC

  • InPlayer Ltd.

  • StreamingVideoProvider

  • Muvi LLC

  • Sky Group

  • StreamGate Pty Ltd.

  • Phando

  • PrestoSports (Stretch Internet)

  • Vimeo, Inc. (Livestream)

  • Wowza Media Systems, LLC

Live Streaming Pay-Per-View Market Report Scope

Report Attribute

Details

Market size value in 2020

USD 847.3 million

Revenue forecast in 2027

USD 2,260.4 million

Growth Rate

CAGR of 15.0% from 2020 to 2027

Base year for estimation

2019

Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segment Scope

Vertical, region

Region scope

North America; Europe; Asia Pacific; South America; MEA

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; Spain; Sweden; Norway; Finland; China; Japan; India; Australia; Brazil

Key companies profiled

Amazon Web Services, Inc.; Cleeng, Dacast; HULU LLC.; InPlayer Ltd, StreamingVideoProvider.; Muvi LLC.; Sky Group; StreamGate Pty Ltd; Phando; Vimeo, Inc., (Livestream); Wowza Media Systems, LLC; and PrestoSports (Stretch Internet).

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For this study, Grand View Research has segmented the global live streaming pay-per-view market report based on vertical and region:

  • Vertical Outlook (Revenue, USD Million, 2016 - 2027)

    • Sports

    • Media and Entertainment

    • Education

      • Institute

      • Corporate

    • Others

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • Germany

      • France

      • Spain

      • Sweden

      • Finland

      • Norway

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

    • South America

      • Brazil

    • Middle East and Africa (MEA)

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