GVR Report cover Luxury Travel Market Size, Share & Trends Report

Luxury Travel Market Size, Share & Trends Analysis Report By Age Group (Millennial, Baby Boomers), By Tour (Safari & Adventure, Culinary Travel & Shopping), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-2-68038-974-6
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global luxury travel market size was valued at USD 1.8 trillion in 2018 and is expected to expand at a CAGR of 4.6% over the forecast period. Increasing disposable income and consumer spending of the middle and upper class, growing demand for the accumulation of travel memories, increasing in micro trips, and emerging tourism and corporate industries across the globe are expected to drive the market.

Growing traveler’s preference for personalized service, reliable transport, exclusivity, and positive and professional interaction with staff is setting the primary benchmark for luxury travel. Growing political stability across the globe regarding gender, ethnicity, sexual orientation, human rights, racism, citizenship, and less hustle in visa offerings are influencing the people’s decision over potential travel destinations. Long haul travelers are seeking to create their unique holiday and are demanding flexible itineraries for a combination of entertaining and relaxing travel. This personalization demand of travelers is making their journey more convenient and full of experience.

U.S. luxury travel market

Elite travelers are preferring to visit unexplored destinations to gain experience and understand the new cultures worldwide. Moreover, they are planning unique trips that include cultural visits, cruising, and adventure activities putting experience over ownership. Travelers now care for access over acquisition and experience over possession, thereby contributing to the growth of the market. Micro trips the new trend in the industry is expected to boost the market in the forecasted period. Travelers are squeezing in more travel itineraries into shorter time frames. To stay and spend quality time during short getaways in a unique and remarkable type of accommodation is expected to become trendy in the forecast period. 

Furthermore, the trend of online research has increased exponentially over the years, which is expected to fuel market growth over the forecast period.  High tech rooms (smart rooms) are predicted to drive the demand for luxury rooms and travel over the forecast period, thereby giving travelers complete autonomy over the usage and engagement of the accommodation and traveling mode. Increasing use of the internet and the presence of social media are acting as a catalyst for the growth of the market. User-generated travel content is more influential over traditional advertising. Moreover, travel storytelling over social media platforms like Instagram, Facebook, and blogging sites has increased exponentially.

Tour Insights

By tour, the luxury travel market is divided as customized and private vacations, safari and adventure, cruises, yachting, and small ship expeditions, celebration journeys, culinary travel and shopping, and others. Safari and adventure accounted for the largest share of 35.3% in the year 2018 as luxury travelers are seeking more depth to understand the local culture, sense of adventure, and less crowded environment. Personalized vacation aimed at safari and adventure is getting popular among all the age groups, which is surging the segment growth.

Luxury travel is not just limited to high-class accommodations, pools, and the most expensive furniture in the hotel room. Changing values, age, and attitude of the travelers have redefined the terms of luxury travel. Culinary travel and shopping are the fastest-growing segment with a CAGR of 5.5%. The primary purpose of culinary travel is to experience the unique food and drink of a particular region or area and understand the culture. Travelers are participating in cooking classes, retracing historical culinary routes, exploring wine, beer, and spirits trails, attending food fairs and festivals, and touring food plants and processing centers for exploration purposes. The growing popularity of cooking programs on television and online is influencing travelers to travel abroad and experience local cuisines for themselves.  

Age Group Insights

On the basis of age group, the luxury travel market has been segmented into millennials, generation x, baby boomers, and silver hair. Millennial is anticipated to emerge as the fastest-growing segment with a CAGR of 5.4% over the forecast period. Millennials have a mindset for luxury and its meaningful consumption over owing stuff. They tend to be more independent in their religious and political views, more entrepreneurial, less likely to be married, distrustful of authority, better educated, and more travel-oriented than any other generation. Millennials are shifting their focus from traditional pampering to a wider range of compelling experiences.

Global luxury travel market

Baby boomers held more than 40.0% share of global revenue in 2018. Baby Boomers are expected to hold the largest market share in the forecast period owing to the fact that baby boomer travelers are healthier, wealthier, independent, educated, and have an abundance of leisure time. They have a flexible budget and are becoming tech-savvy to get the best deal and have less hustle while planning luxury travel. Baby Boomers are independent travelers who have visited many places, no-child responsibilities, and a wide bucket list ranging from taking a world cruise, long vacation on a luxury cruise liner, exotic ports, enjoying an upscale safari, to visiting multiple adventurous destinations.

Regional Insights

North America emerged as the largest regional market in the year 2018 and this trend is expected to continue over the forecast period. In 2018, U.S. was the largest shareholder of this market with a share of 85.5% in North America as it is a global financial hub as well as one of the most popular tourist destinations for people across the world. An increase in shorter trips over long haul trips is expected to fuel the market growth in the region over the forecast period.

Asia Pacific is anticipated to emerge as the fastest-growing regional market over the forecast period. The rise in spending power and improving the standard of living are some of the key factors responsible for attracting customers toward luxury travel. Demand for luxury travel for corporate events, corporate stays, and leisure trips is rising as more money is being injected into the economy. Countries facing political instability, economic crises, and stringent Foreign Direct Investment (FDI) regulations are anticipated to witness steady or slow growth in the market.

Key Companies & Market Share Insights

Some of the key players in this market are TÜ Elite; TCS World Travel; Abercrombie & Kent USA; TUI Group; Micato Safaris; Butterfield & Robinson Inc.; Scott Dunn Ltd.; Cox & Kings Ltd.; Exodus travels; and Lindblad Expeditions.

Market players are entering into mergers and acquisitions (M&A) and strategic partnerships to expand their geographical footprint. For Instance, in July 2015, Lindblad Expeditions, Inc. merged with Capitol Acquisition Corp. II, which will enable it to have attractive future growth opportunities including new ship builds and expanded charters. Lindblad, in partnership with National Geographic, is a global leader in expedition cruising and luxury travel experiences, featuring highly curated content to 40+ destinations on all seven continents.

Luxury Travel Market Report Scope

Report Attribute


Market size value in 2020

USD 1,993.81 billion

Revenue forecast in 2025

USD 2,506.12 billion

Growth Rate

CAGR of 4.6% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Tour, age group, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; Germany; China; India; Brazil; South Africa

Key companies profiled

TÜ Elite; TCS World Travel; Abercrombie & Kent USA; TUI Group; Micato Safaris; Butterfield & Robinson Inc.; Scott Dunn Ltd.; Cox & Kings Ltd.; Exodus travels; Lindblad Expeditions.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global luxury travel market report on the basis of the tour, age group, and region:

  • Tour Outlook (Revenue, USD Billion, 2015 - 2025)

    • Customized & Private Vacations

    • Safari & Adventure

    • Cruises, Yachting & Small Ship Expeditions

    • Celebration Journeys

    • Culinary Travel & Shopping

    • Others

  • Age Group Outlook (Revenue, USD Billion, 2015 - 2025)

    • Millennial

    • Generation X

    • Baby Boomers

    • Silver Hair

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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