Mannequin Head Market Size, Share & Trends Analysis Report By Application (Wig & Hairpiece Design, Makeup Artistry), By Type (Men, Women, Infants & Toddlers), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global mannequin head market size was estimated at USD 947.5 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.3% from 2023 to 2030. The growth of the market is primarily driven by the expansion of the beauty and fashion industries, where these products are essential for hairstyling, makeup application, and displaying wigs and hairpieces. In addition, the increasing enrollment in cosmetology and beauty schools worldwide contributes to sustained demand for training through mannequin heads. The growing presence of independent hairstylists in the beauty industry, particularly in the U.S., where their numbers surpassed the half-million mark in August 2022 as reported in an article by Allured Business Media’s Beauty Launch Pad.

These stylists, along with the increasing demand for hair-related services, drive the need for mannequin heads for makeup and hairstyling practice. In addition, the growth of beauty & cosmetology schools and programs fuels the demand for mannequin heads as essential training tools. The growth of the market is further boosted by training programs, such as the “CE-approved facial mannequin training program” offered by the American Association of Aesthetic Medicine and Surgery. These programs aim to improve individuals’ skills in administering treatments like botox and dermal fillers by allowing practice on mannequins before actual patient procedures.

The increasing importance of visual merchandising in the retail industry is projected to contribute to market growth. Mannequins, as a type of Point of Purchase (POP) display, play a crucial role in capturing customers’ attention and showcasing products effectively. They are used not only for apparel but also for displaying items like jewelry and eyewear. With a large portion of the population being visual learners, the incorporation of visuals, including mannequins, enhances message retention and creates lasting impressions.

In response to the increasing popularity of online shopping, retailers, such as Target, are investing in visually appealing assets like mannequins to provide engaging in-store experiences and extend their brand presence. Rising environmental consciousness will boost demand for eco-friendly practices and materials in the industry. Recycling initiatives for mannequins, such as CheckSammy’s project, have demonstrated significant environmental benefits, including reduced carbon emissions and metal waste. Moreover, market players like GenesisDisplay and Pivot Point International are actively investing in sustainable solutions, utilizing recyclable raw materials like recycled fiberglass, coconut, wood, and flax, and offering eco-friendly products.

This eco-conscious approach presents a growth opportunity for new entrants and offers key players a chance to align with sustainability trends and meet the growing demand for environmentally friendly mannequin options. Post-COVID-19 pandemic, consumer attention has shifted toward digital shopping, diverting attention away from traditional in-store visual merchandising. Many retailers still struggle with outdated store layouts and displays, leading to inconsistent branding and a subpar shopping experience. Also, virtual fashion and digital try-on technologies are projected to impose a challenge on the growth of the market.

Type Insights

In 2022, the women’s segment accounted for the largest share of 59.57% of the overall revenue and is expected to maintain its lead over the forecast period. The market is experiencing rapid growth driven by the increasing product demand, particularly in the field of cosmetology education. As cosmetology education evolves to provide comprehensive and hands-on training, the emphasis on practical skill development is growing. As per the U.S. Bureau of Labor Statistics, there's a significant 16% projected growth in the demand for cosmetologists from 2018 to 2028. This growth highlights increasing opportunities in the cosmetology industry and the importance of training tools like female mannequin heads for skill development.

The men's segment is anticipated to witness a CAGR of 4.9% during the forecast period. This growth is attributed to increasing demand for male mannequin heads due to evolving men's grooming trends and the recognition of its importance in retail stores for visually appealing displays. Mannequin heads are no longer just accessories; they are integral to fashion brands' visual strategies, providing control over brand impressions. In addition, in the field of barbering and hairstyling, these mannequin heads are essential for professionals to keep up with grooming trends, serving as platforms for experimentation and skill refinement. To meet the rising demand, companies like Pivot Point International are offering male head mannequins with hair, catering to hairstyling schools and professionals, further contributing to market growth.

Application Insights

The wig & hairpiece design segment led the market with the largest share of 48.30% in 2022. The increasing acceptance of wigs and evolving consumer attitudes, driven by social media, beauty influencers, and celebrities, are notably shaping the product demand in wig and hairpiece design applications. Mannequin heads are crucial tools that allow designers to craft wigs that match changing consumer preferences. Furthermore, the impact of social media and celebrities has boosted consumer engagement with brands, leading to collaborations between wig designers, influencers, and consumers to create designs in line with consumer demand. Head mannequins play a pivotal role in facilitating this collaborative process by providing a platform for creative discussions and visualizations.

The hairstyling and barbering segment is expected to grow at a CAGR of 6.4% from 2023 to 2030. The product demand in hairstyling and barbering applications is driven by professionals, students, and the fashion & beauty industry. Mannequin heads provide a controlled practice platform for hairstylists and barbers to hone their skills, experiment with styles, and master techniques before working on actual clients. Companies, such as Kris Sorbie NYC, offer specialized mannequin heads, such as glamabitch and supabitch, to inspire hairstylists to try new techniques. Moreover, these mannequins offer a risk-free environment for trying new techniques.

Regional Insights

In 2022, Asia Pacific region dominated the market in 2022 with the largest share of 37.17% of the overall revenue. China, India, and Japan are key countries contributing to the growth of the regional market.The rising demand for mannequin heads is driven by technological advancements and the growing importance of visual merchandising for retailers in the region. For instance, Nanasai, a Kyoto-based manufacturer, showcased an AI-equipped talking mannequin at CEATEC in 2017, revolutionizing the in-store experience and driving sales and brand loyalty in Japan’s competitive market. Such features as facial recognition and expression alteration further elevate the product appeal, transforming the way retailers present their products and create engaging displays, thereby drawing customer attention.

The trends are expected to drive the market growth in Asia Pacific. Revenue from product sales in North America is expected to witness a CAGR of 3.9% from 2023 to 2030. The U.S. boasts a thriving fashion and beauty industry with a growing number of cosmetology and hairstyling professionals. Mannequin heads are essential for practicing various beauty techniques in this field. Top beauty companies, such as Sally Beauty Holdings, ULTA Beauty, and Estee Lauder, use the product to display hairstyling and makeup products. The rise of e-commerce in the region and the presence of online beauty influencers has further increased the demand for mannequin heads for product demonstrations, tutorials, and reviews.

Key Companies & Market Share Insights

The market is fragmented and characterized by the presence of key established players and domestic players in each region. Product development & innovation, participation in trade shows to enhance direct engagement with clients, and participation in brand collaboration to enhance visibility are some of the key strategies adopted by market participants to strengthen their industry presence.

For instance, in December 2022, Exalto Professionnel launched a new product in partnership with the famous hairdresser Josh Lamonaca. This new, professional-grade mannequin head features a soft, lifelike skin texture, enabling hairstylists to achieve a realistic finish. It is particularly well-suited for practicing men’s hairstyling skills in high-quality educational programs. Some of the prominent players in the global mannequin head market include:

• Sam Villa

• GenesisDisplay GmbH

• Exalto Professionnel

• HairArt Int'l Inc.

• BOMBAY HAIR

• Simply Manikins

• Milano Collection Wigs

• Giell.com

• Mondo Mannequins

• LA ROSA

Mannequin Head Market Report Scope

Global Mannequin Head Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the global mannequin head market report on the basis of type, application, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Men

  • Women

  • Infants & Toddlers

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Hairstyling & Barbering

  • Makeup Artistry

  • Wig & Hairpiece Design

  • Hat & Accessories

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa