Massage Oil Market Size, Share & Trends Analysis Report By Product (Olive Oil, Almond Oil, Coconut Oil, Citrus Oil, Others), By End Use (Adult, Baby), By Application, By Region, And Segment Forecasts, 2025 - 2030

Massage Oil Market Size & Trends

The global massage oil market size was valued at USD 3.69 billion in 2024 and is projected to grow at a CAGR of 7.2% from 2025 to 2030. The increasing number of spas and wellness centers globally has created a substantial demand for these products, as these oils are considered extremely effective in addressing a range of physical and mental health conditions. With the growing pace of urbanization, working professionals are forced to follow a hectic lifestyle that can lead to health issues such as depression, stress, neck pain, and back pain, compelling them to avail themselves of massage facilities. The rapidly advancing cosmetic and personal care sector and widespread use of social media platforms have further created widespread awareness regarding the advantages of massage oils, leading to continuous developments by market players to launch more effective and natural offerings.

In recent years, several studies have been conducted to understand massages' impact on mental and physical health. For instance, a study by psychologists at Germany's University of Konstanz found that massages are highly effective in activating the parasympathetic nervous system (PSNS), which helps the body manage and recover from stress. Another research conducted by Mayo Clinic in 2021 found that massage therapy was beneficial in reducing anxiety levels and increasing satisfaction in preoperative surgical patients. The increasing prevalence of musculoskeletal conditions, such as back pain, neck pain, and joint stiffness, is another significant demand driver for massages. Therapeutic massage techniques, including deep tissue massage and trigger point therapy, help alleviate chronic pain by improving circulation, reducing inflammation, and relaxing tense muscles.

Athletes and active individuals often use massage therapy to speed up injury recovery, reduce muscle soreness, and enhance flexibility. Body oils composed of different natural ingredients are vital in these massage procedures, as they help elevate the experience for both the therapist and the recipient. These oils reduce the friction between the therapist's hands and the skin, allowing for effortless movement during the massage. The infusion of essential oils, such as lavender, chamomile, and frankincense, in these products helps promote relaxation and reduces stress.

Manufacturers are developing a wide range of massage oils that offer benefits based on the ingredients used. For instance, products containing essential oils, such as peppermint, eucalyptus, or ginger, can help stimulate circulation. Meanwhile, certain oils, such as grapeseed and cypress oil, are widely used in lymphatic drainage massages to encourage fluid movement and detoxification throughout the body. Besides adults, infants also have emerged as a substantial end-user segment in the massage oil industry. Baby massage oils are used to moisturize and protect infant skin from dryness and irritation. Ingredients such as shea butter, coconut oil, and sunflower oil are known for their ability to hydrate and support healthy skin development, which increases their demand.

Consumers are increasingly turning away from synthetic chemicals and opting for natural or organically sourced massage oils. This shift has been influenced by concerns over the potential side effects of synthetic ingredients and a preference for products that are perceived as safer and more eco-friendly. The popularity of at-home spa treatments presents another notable avenue for market expansion. Massage oils play a significant role in this trend, allowing consumers to create a spa-like atmosphere in their own space, offering relaxation and therapeutic benefits.

Product Insights

The almond oil segment accounted for the largest revenue share of 36.1% in 2024 in the global massage oil industry. Almond oil has been conventionally popular in massage therapy due to its nourishing nature and multiple health benefits. It is recognized for its excellent moisturizing qualities owing to its high vitamin E, fatty acid, and antioxidant content, which help nourish and hydrate the skin. This has made massage oils infused with almonds popular in massage therapy, especially for dry, sensitive, or mature skin. The presence of omega-3 fatty acids provides a natural anti-inflammatory property to these oils, making them a beneficial option for individuals with muscle pain, joint discomfort, or conditions such as arthritis. Increasing promotion of almond-based massage oils by wellness influencers, particularly on platforms such as Instagram and YouTube, has further created a positive perception among consumers regarding their multi-functional benefits, aiding market expansion.

The coconut oil segment is expected to advance at the fastest CAGR in the market from 2025 to 2030. Coconut oil is known for its therapeutic properties, making it a popular choice in both professional and Do-It-Yourself (DIY) massage settings. For instance, this oil is rich in medium-chain fatty acids, particularly lauric acid, which help to hydrate and moisturize the skin. Its deep moisturizing effect has made it ideal for massage, especially for individuals with dry or flaky skin. The presence of lauric acid also leads to natural antibacterial, antifungal, and antiviral properties, making it an appealing choice for people seeking a natural oil for massages that can contribute to skin health by preventing infections or fungal conditions. Growing consumer interest in sustainability has increased the availability of ethically sourced and 'Fair Trade' certified coconut oil products. Consumers who prioritize eco-conscious purchasing decisions prefer the sustainability profile of coconut oil, further supporting its demand in massages.

End Use Insights

The adults massage oil segment accounted for the largest revenue share globally in 2024. Adults across different age groups, particularly middle-aged and older individuals, increasingly seek relaxation, health benefits, and self-care solutions. As a result, the appeal of massage oils has expanded beyond traditional therapeutic uses to become a vital component in self-care and wellness routines. Increasing stress levels due to work pressure and family responsibilities have resulted in many individuals resorting to mindfulness and relaxation practices, creating a substantial demand for massage oils for de-stressing and self-care. As per data regarding the massage therapy business published by the American Massage Therapy Association (AMTA), in the U.S., 27% of women and 22% of men got a massage in 2023. Children and infants in a household play a significant role in this trend, indicating that a noticeable proportion of younger parents and middle-aged consumers prefer such routines, aiding segment growth.

The baby massage oil segment is expected to advance at the fastest CAGR during the forecast period in the massage oil industry. The increasing use of massage therapies to ensure healthy skin and bone health among infants has boosted the adoption of massage oils developed specifically for babies. Products specifically formulated for this demographic are designed to be mild and non-irritating, helping to hydrate and soothe dry and sensitive skin. Parents are increasingly looking for hypoallergenic and non-toxic products for their babies. The demand for massage oils free from chemicals, fragrances, and preservatives has led to a rise in natural and organic baby massage oil products, which has helped shape market growth. Oils with soothing scents, such as lavender, are often used in nighttime massages to help babies fall asleep more easily and stay asleep for longer periods.

Application Insights

The spa & wellness centers segment accounted for the largest revenue share in the market for massage oils in 2024, owing to the increasing establishment of these facilities globally. With the rising popularity of wellness tourism and health retreats, there has been a noticeable growth in the number of individuals seeking massage therapies, creating a substantial demand for massage oils. Spa treatments often emphasize therapeutic massage to address issues such as muscle pain, joint stiffness, chronic tension, or sports injuries. Spas are increasingly offering customized massage experiences where clients can choose essential oils based on their emotional or physical needs. This level of personalization encourages the use of high-quality essential oils in massage treatments. The impact of social media platforms and wellness influencers presents another avenue for these facilities to attract customers by showcasing their high-quality oils and customized massage experiences. This has resulted in the strong continuous sale of massage oils.

The medical therapeutics segment is expected to advance at a substantial CAGR from 2025 to 2030 in the global massage oil industry. The adoption of these oils in medical therapy is driven by the therapeutic and healing properties that they can provide in addressing a wide range of medical conditions. Massage therapy is often used as a complementary treatment in various healthcare settings, including physical therapy, rehabilitation, pain management, and chronic illness care. The therapeutic use of massage oils enhances the effectiveness of manual therapy by improving circulation, reducing inflammation, alleviating pain, and promoting relaxation. Growing instances of injuries among sports athletes have led to the use of effective rehabilitation tools such as massage oils and lotions. These oils support the recovery process by helping to alleviate discomfort associated with strains, sprains, and overuse injuries.

Regional Insights

The Europe massage oil market accounted for the largest global revenue share of 34.9% in 2024. The rising popularity of self-care routines and wellness practices among regional consumers has boosted the appeal of products that enhance physical and mental well-being, such as massage oils. Moreover, there is a growing preference for natural, organic, and ethically sourced products, with consumers becoming increasingly cautious about the ingredients used in personal care solutions, preferring the incorporation of those with fewer chemicals, parabens, and synthetic fragrances. Organic massage oils, particularly those made with essential oils, are in high demand. The steadily growing elderly population in the region and a resultant increase in the prevalence of mobility issues has further driven the demand for alternative therapies, creating growth opportunities for the regional massage oils market.

Germany Massage Oil Market Trends

Germany accounted for the largest revenue share in the regional industry in 2024, aided by the increasing focus on wellness and health trends among the country's population. The demand for massage oils is driven by a rising interest in self-care, relaxation, and stress reduction, particularly among the urban demographic due to a noticeable growth in stress-related issues. Additionally, increasing environmental concerns have created a substantial demand for products free from parabens and synthetic chemicals, boosting the preference for oils made with organic and sustainable ingredients. Germany also has a well-established spa and wellness culture, with a large number of wellness centers, hotels, and health resorts offering massage and therapeutic treatments. Massage oils are an essential raw material for these businesses, thus steadily driving the demand for high-quality products.

North America Massage Oil Market Trends

North America accounted for a substantial revenue share in the global market for massage oils in 2024. The region's steadily growing population of working professionals and their hectic lifestyles have resulted in facilities such as spas and wellness centers gaining noticeable traction. This has led to a consistently strong demand for products such as massage and body oils that provide immediate relief and relaxation. Moreover, rising consumer interest in aromatherapy is another major industry driver in regional economies. Essential oils used in massage oils, such as lavender, eucalyptus, and peppermint, are popular for their therapeutic benefits, improving sleep and reducing stress and anxiety. This trend has been strong across both urban and suburban areas in North America, creating growth avenues for manufacturers and distributors of massage oils.

U.S. Massage Oil Market Trends

The U.S. accounted for a dominant revenue share in the regional market in 2024, aided by the increasing elderly and middle-aged population in the country and the occurrence of various physical and mental health disorders among this demographic. Massage oils are often marketed for their therapeutic effects on pain management, particularly for conditions such as sore muscles, joint pain, arthritis, and headaches. Oils containing ingredients such as arnica, menthol, and ginger are highly popular across wellness facilities and spas for their natural anti-inflammatory and pain-relieving properties. The rapidly advancing fitness and gym culture in the economy, particularly among Millennials and Generation Z, further aids market developments, as these oils are widely used in post-workout recovery processes. Their ingredients offer benefits such as soothing sore muscles, improving circulation, and promoting relaxation after intense physical activities.

Asia Pacific Massage Oil Market Trends

The Asia Pacific region is expected to advance at the fastest CAGR from 2025 to 2030 in the global market. Many cultures in this region have a long history of using oils for therapeutic purposes, particularly in traditional healing practices such as Ayurveda (India), Traditional Chinese Medicine (TCM), and Thai massages. These ancient practices often incorporate massage oils to promote physical and mental wellness, driving demand for these products as a vital component in such therapies. Furthermore, the rapid growth of spas, wellness centers, and luxury hotels in regional economies, particularly in major tourism destinations such as Thailand, Bali, and the Maldives, has led to substantial sales of massage oils used in professional treatments. The growing popularity of online shopping in countries such as China, India, and Japan has made it easier for consumers to purchase wellness products. These platforms offer a wide selection of solutions, benefits, and reviews, allowing consumers to make informed purchasing decisions.

China accounted for a substantial revenue share in the Asia Pacific market for massage oils in 2024. The country has long been promoting the healing practice of Traditional Chinese Medicine (TCM), which often uses massage and herbal oils for therapeutic purposes. Oils infused with herbs such as ginseng, menthol, ginger, and safflower are used for their perceived benefits in improving circulation, relieving pain, and promoting general well-being. The fast-growing fitness culture in China has further boosted the demand for products that aid in muscle recovery and relaxation. Massage oils that help with post-workout recovery, alleviate muscle soreness, and promote relaxation after exercise are becoming more popular among fitness enthusiasts. Social media platforms such as WeChat, Weibo, and Douyin significantly influence consumer behavior. Wellness influencers and celebrities promote massage oils as part of their daily routines, particularly oils that promise relaxation, better skin, or pain relief.

Key Massage Oil Company Insights

Some major companies involved in the global massage oil industry include Biotone Professional Massage & Spa Products, The Body Shop International Limited, and Mountain Rose Herbs, among others.

• Biotone is a U.S.-based manufacturer of professional massage and spa products, offering advanced natural solutions in the massage, spa, aromatherapy, and body care segments. The company offers creams, lotions, oils, gels, and balms in the massage category. The massage oils are made from a blend of aloe and cold-pressed oils, making them non-greasy and easy to apply while offering superior texture. Notable products include CBD Massage Oil Increased Relief & Recovery, Clear Results Massage Oil, Herbal Select Body Therapy Massage Oil, Nutri-Naturals Light Massage Oil, Revitalizing Massage Oil Unscented, and Truly Coconut Massage Oil with Organic Coconut.

• The Body Shop is a UK-based cosmetics, skincare, and fragrance company known for its ethically sourced and cruelty-free products. It focuses on the use of natural ingredients and environmentally friendly practices. The company offers products across several categories, including bath & body, face & skincare, haircare, make-up, and fragrance. The bath & body segment provides shower gels, body moisturizers, body scrubs, deodorants, foot care solutions, soaps, hand wash, and massage & body oils. Body massage oils offered by The Body Shop include Sleep Bedtime Balm, Sleep Relaxing Massage Oil, Sleep Essential Oil Blend, Breathe Massage Melt, Boost Essential Oil Blend, and Breathe Essential Oil Blend.

Recent Developments

• In January 2024, Bath & Body Works announced that the brand’s full range of body care products had been reformulated to address consumer demand for advanced and safe solutions. The products have been overhauled to become sulfate and paraben-free and incorporate well-known ingredients such as shea butter, coconut oil, pro-vitamin B5, and aloe. These upgrades have been applied to the company’s personal care offerings and exclusive fragrances, which include bestsellers, wellness collections, the Men’s Shop category, and new fragrances.

• In December 2023, BIOTONE Professional Massage and Spa Therapy Products launched its 'Plant Plus Massage Lotion' offering, specifically formulated for eco-conscious therapists. This product has been designed to meet the fast-evolving clean standards being promoted by environment-friendly organizations. Ingredients used include sunflower oil and those derived from jojoba, candelilla, and rice bran oils, which offer smooth texture and long-lasting efficacy. The product is ideal for lymphatic drainage and oncology massage and is available in 1-gallon and 8-ounce sizes.

Massage Oil Market Report Scope

Global Massage Oil Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global massage oil market report based on product, end use, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Olive Oil

  • Almond Oil

  • Coconut Oil

  • Citrus Oil

  • Others

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Adult

  • Baby

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Spa and Wellness Centers

  • Medical Therapeutics

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • MEA

    • South Africa

    • UAE