The global mental health apps market size was valued at USD 5.2 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 15.9% from 2023 to 2030. Rising utilization of mental health apps owing to their benefits in improving treatment outcomes and lifestyle and increasing awareness regarding mental health as a significant health condition are some of the major factors boosting the market growth.
In addition, the utilization of mental health apps is beneficial in facilitating and promoting wellbeing, which is further helpful in fueling the productivity of people, mainly working professionals. Furthermore, the increasing number of downloads for mental health apps and an upsurge in downloads during the COVID-19 pandemic are some of the other prominent factors propelling the market growth.
The COVID-19 pandemic not only led to an increase in downloads of mental health apps but also increased awareness regarding mental health as a grave problem. This, in turn, has demonstrated a substantial growth opportunity in the digital health and mobile health space. According to the research provided by the ORCHA (Organization for the Review of Care and Health Applications), the mental health app downloads in the U.K. increased by around 200% from summer 2019 to summer 2020.
Pandemic Impact |
Post COVID Outlook |
The mental health apps market increased by 54.6% in a span of 2 years from 2019 to 2021. |
The market is estimated to witness a y-o-y growth of approximately 20% to 22% in the next 5 years. |
The market witnessed a surge in the adoption of mental health apps during the COVID-19 pandemic owing to the benefits provided by these apps in managing mental health issues such as stress, depression, and anxiety. |
Stress-related apps are anticipated to grow at a lucrative rate owing to rising stress levels during as well as post-pandemic, especially in working professionals. In addition, studies proclaiming the benefits of these apps in reducing stress are estimated to propel market growth in the coming years. |
According to the data provided by Sensor Tower, the leading mental wellness apps witnessed combined downloads of around 2 million more in April 2020 as compared to January. |
The rising demand for mental health apps, catering to different applications is expected to boost the market growth in the coming years. In addition, funding opportunities and strategic alliances by various companies are projected to fuel the market growth post-pandemic. |
In addition, shifting trends from traditional methods of care to patient-centric and personalized care are supporting the adoption of mental health apps. Mental health apps such as meditation management apps, depression and anxiety management apps, and wellness management apps are beneficial in maintaining the overall health of an individual, thereby promoting a better lifestyle and reducing stress.
Studies and research proving the benefits of such apps have further boosted their adoption and penetration, thereby fueling demand. A 2019 study published in the Journal of Medical Internet Research aimed at evaluating the effectiveness of an app for promoting well-being and stress management. It demonstrated positive results and was effective in stress reduction in the respondents.
Furthermore, rising funding opportunities for the development of various mental health apps signify growth opportunities for the market. For instance, total funding statistics published by Crunchbase for Calm, a meditation app, increased from USD 28 million in 2018 to USD 218 million in 2020. In addition, the funding for the app increased by around 52% from 2019 to 2020. This substantial rise in funding signifies the growth potential of the market in the coming years.
Moreover, growing smartphone and internet penetration is fueling the market growth. For instance, as per a 2021 report provided by Ericsson, the number of mobile subscriptions was more than 6 billion and these are expected to increase in the near future. In addition, according to Internet World Stats, as of Q1 2021, the worldwide penetration of the internet was around 65.6%. Hence, the growing adoption of smartphones, the internet, and social media is anticipated to propel the market growth during the forecast period.
In addition, the COVID-19 pandemic has led to an increase in the utilization of mental health apps across the globe. Lockdowns in several regions of the world and increasing loneliness and disbalance in the work and professional life leading to burnouts during the pandemic increased the adoption of mental health apps. This can also be justified by the increasing number of downloads of mental health apps during this period. According to the data published by Sensor Tower in 2020, the downloads of 10 leading mental health and wellness apps in the U.S. increased by 17.6% from January to April 2020.
In 2022, the iOS segment dominated the market with a revenue share of over 49.5%. Based on platform type, the market for mental health apps is classified into Android, iOS, and others. The iOS segment growth can be attributed to the increasing adoption of iOS among consumers. According to the data published by Business of Apps in 2021, the market share of iOS in the U.K. increased from 47% in Q3 of 2020 to 51.6% in Q3 of 2021. Hence, such instances demonstrate the growth of the segment in the coming years.
The Android segment is anticipated to grow at the fastest rate over the forecast period. Major factors contributing to the segment growth include the rising usage rate of Android-based smartphones and the cost-effective nature of Android-based smartphones. The growing number of Android users is anticipated to boost the market growth, thereby signifying a higher growth rate. For instance, according to 2022 statistics provided by Business of Apps, active Android users increased from 2.3 billion in 2018 to 2.8 billion in 2020.
In 2022, the depression and anxiety management segment dominated the market with a revenue share of over 29.8%. Based on application type, the market is classified into depression and anxiety management, meditation management, stress management, wellness management, and others. The increasing prevalence of anxiety and depression disorders and growing awareness regarding mental health apps for the treatment of these conditions are some of the major factors supporting the segment growth.
The stress management segment is projected to grow at the fastest rate during the forecast period. The rising prevalence of stress and related disorders and increasing adoption of applications that are beneficial in stress reduction and management are the pioneering factors fueling the growth of the segment during the forecast period. For instance, according to statistics provided by the Gallup survey, around one-third of the global population reported feeling worried, stressed, or angry in 2019.
North America dominated the market with a revenue share of over 37.4% in 2022. Prominent factors such as the growing adoption of smartphones, developments in coverage networks, and growing penetration of the internet and social media are fueling the market growth. According to GSMA’s The Mobile Economy Report 2021, the smartphone adoption in the North American region was around 80% in 2020 and is expected to reach 85% by 2025.
The Asia Pacific region is expected to register a substantial growth rate over the forecast period owing to the rising demand for connected devices and the growing adoption of smartphones in the region. Furthermore, various countries in the region are adopting digital health and mobile health technologies for ensuring better outcomes and managing healthcare delivery. Hence, such initiatives are projected to boost the adoption of mental health apps over the forecast period.
Competition is strong among the existing players owing to the rising demand for mental health applications, coupled with technological advancements. The rising demand for mental health apps is projected to promote the entry of newer companies in the future, propelled by the rising awareness and acceptance with respect to digital and mobile health technology.
Furthermore, strategic developments and initiatives by companies in the form of product launches, mergers, acquisitions, and partnerships are anticipated to boost the competition and fuel market growth. For instance, in 2021, Headspace announced its partnership with Whole Foods, thereby strengthening its position in the growing mental health apps space. Some prominent players in the global mental health apps market include:
Mindscape
Calm
MoodMission Pty Ltd.
Sanvello Health
Headspace Inc.
Flow and Youper, Inc.
Report Attribute |
Details |
Market size value in 2023 |
USD 6.2 billion |
Revenue forecast in 2030 |
USD 17.5 billion |
Growth Rate |
CAGR of 15.9% from 2022 to 2030 |
Base year for estimation |
2022 |
Historical data |
2017 - 2021 |
Forecast period |
2023 - 2030 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2023 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Platform type, application type, region |
Regional scope |
North America; Europe; Asia Pacific; Latin America; MEA |
Country scope |
U.S.; Canada; U.K.; Germany; Spain; France; Italy; Russia; Australia; China; Japan; India; South Korea; Singapore; Mexico; Brazil; Argentina; South Africa; Saudi Arabia; UAE |
Key companies profiled |
Mindscape; Calm; MoodMission Pty Ltd.; Sanvello Health; Headspace Inc.; Flow and Youper, Inc. |
Customization scope |
Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail of customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the global mental health apps market report on the basis of platform type, application type, and region:
Platform Type Outlook (Revenue, USD Million, 2017 - 2030)
iOS
Android
Others
Application Type Outlook (Revenue, USD Million, 2017 - 2030)
Depression and Anxiety Management
Meditation Management
Stress Management
Wellness Management
Others
Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Europe
U.K.
Germany
Italy
France
Spain
Russia
Asia Pacific
Australia
China
Japan
South Korea
India
Singapore
Latin America
Mexico
Brazil
Argentina
Middle East Africa
South Africa
Saudi Arabia
UAE
b. The global mental health apps market is expected to grow at a compound annual growth rate of 15.9% from 2023 to 2030 to reach USD 17.5 billion by 2030.
b. North America dominated the market with a revenue share of 37.5% in 2022. Prominent factors such as the growing adoption of smartphones, developments in coverage networks, growing penetration of the internet and social media are driving the mental health apps market growth.
b. Some of the key players operating in the market are Mindscape; Calm; MoodMission Pty Ltd; Sanvello Health; Headspace Inc.; Flow and Youper, Inc.
b. Rising utilization of mental health apps owing to their benefits in improving treatment outcomes and lifestyle and increasing awareness regarding mental health as a significant health condition are some of the major factors boosting the market growth.
b. The global mental health apps market size was estimated at USD 5.2 billion in 2022 and is expected to reach USD 6.2 billion in 2023.
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