Menthol Cigarette Market Size, Share & Trends Report

Menthol Cigarette Market Size, Share & Trends Analysis Report By Capsule (Single Capsule, Double Capsule), By End User (Male, Female), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-340-9
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global menthol cigarette market size was valued at USD 80.0 billion in 2018 and is expected to expand at a CAGR of 3.1% from 2019 to 2025. The market growth is attributed to factors like fresh, clean, cooling, and anesthetic (pain killing) effect, ability of menthol to reduce the harshness of smoke, and growing popularity among younger generation. Moreover, menthol cigarette makes smoke smooth and easier to inhale by reducing harshness of smoke, thereby making it more popular among women, young generation, and beginner smokers.

The number of menthol cigarette smokers is increasing owing to the consumers who cannot tolerate irritation and harshness of non-menthol products and those who seek specific flavor and sensation associated with menthol flavor. The mild property of menthol cigarettes is gaining popularity among occasional smokers, younger generation, and beginners. Consumers who are trying to quit cigarettes are more inclined towards the consumption of menthol cigarettes owing to less harshness and less negative effect they feel while smoking. On the other side, established menthol smokers having strong sensory attributes are actively seeking for higher menthol concentration level as a remedy for burn, dryness, and throat irritation caused by smoking of non-menthol cigarettes.  

U.S. menthol cigarette Market

Many young consumers and women are attracted to the smell and refreshing feel they get by smoking menthol cigarettes. The number of menthol cigarette smokers are constant whereas there is a decline in the smokers of non-menthol products, as menthol decreases the metabolism of nicotine and increases the amount of addictive substance in body, making it more difficult to quit. Along with these factors, the positive association such as cooling sensation, sensory excitation, and minty taste makes it more difficult to quit.

However, FDA proposal regarding ban on menthol cigarettes is expected to create hurdles for market growth in the forecast period. As a result, the illicit cigarette market is expected to fuel the market growth in the forecast period. Alongside ban on menthol cigarette in regions like South America, governments across the globe are increasing taxes on cigarettes and introducing new taxation policies with ultimate motto to reduce their consumption. These factors are expected to hamper the growth of market in forecast period.

Capsule Insights

By capsule, the market is segmented as single capsule and double capsule. Single capsule accounted for the largest share of 88.8% in 2018. This type of capsule allows the consumer to vary the strength of flavor by bursting liquid ball inside cigarette filter. This innovation in the industry has given consumers as option as when to burst the capsule for the flavor. The segment growth is attributed to the fact that it allows the user to consume cigarettes with flavor or without flavor as per there convenience.

Double capsule is expected to register the fastest CAGR of 3.3% over the forecast period. Consumers are increasingly favoring this type as it comes in two flavors, thereby giving consumers an opportunity to experience two different flavors. Rapid growth in the demand is attributed to growing consumption among younger generation and women. Moreover, established menthol cigarette smokers who smoke for taste and flavor are inclining more towards the consumption of double capsule products due to its long lasting flavor.  

End User Insights

By end user, the menthol cigarette market is segmented into male and female. Male accounted for the largest share of 57.3% in 2018. Among males, younger generation holds the largest share in the overall menthol cigarette consumption. Among all high school students cigarette smokers, 54.5% were menthol cigarette smokers and among all middle school students, the share was 48.4%.

Global menthol cigarette Market

This phenomena is attributed to growing inclination of male consumers owing to the preferences for flavor and refreshing characteristic of menthol cigarettes. In U.S., 89% of all African American cigarette smokers consume menthol cigarettes. Whereas, 26% of the total white smokers consume them.

The female segment is expected to expand at a CAGR of 2.9% over the forecast period. In regions like North America, Europe, and Central and South America, female accounts for a significant menthol cigarette market share. In Europe, female accounted for 57.5% share in 2018. Among all women, 40% of women prefer menthol cigarettes, whereas only 31% of male prefer these over others.

Regional Insights

Asia Pacific accounted for the largest share of 64.2% in 2018. The region is estimated to witness the fastest growth over the forecast period. China alone accounted for approx. 50.0% of the APAC market in 2018 owing to rapid innovation in products and increasing disposable income and purchasing power, nullifying the negative impact of taxation. The number of product launches from the year 2016 to 2017 were close to 300 new products, accounting for 50% of the product launches from the year 2012 - 2017. In China, male accounted for 52.2% share of menthol cigarette consumption in 2018, whereas female accounted for 47.8% share.

Central and South America is the second fastest growing region with a CAGR of 3.2% owing to growing popularity of single and double capsule products as consumers are more likely to perceive benefits such as smoothness and less harshness than other cigarettes. Female accounts for a larger share in menthol cigarette smoking over men in the region and is expected to witness faster growth than male.  

Menthol Cigarette Market Share Insights

Major market players include Philip Morris International Inc.; Imperial Brands plc; Korea Tobacco & Ginseng Corporation; Alfred Dunhill, Ltd.; R.J. Reynolds Tobacco Company; British American Tobacco; Commonwealth Brands; Liggett Group; Lorillard Tobacco; and Essentra plc. These companies are engaged in strategic measures such as new product development, product launch, and acquisitions, which are intended to boost the growth and expand business with new technologies and products.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and MEA

Country scope

U.S., Russia, Germany, China, Indonesia, Brazil, and South Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global menthol cigarette market report on the basis of capsule, end user, and region:

  • Capsule Outlook (Revenue, USD Million, 2015 - 2025)

    • Single Capsule

    • Double Capsule 

  • End User Outlook (Revenue, USD Million, 2015 - 2025)

    • Male

    • Female

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      •  U.S.

    • Europe

      • Russia

      •  Germany

    • Asia Pacific

      • China

      •  Indonesia

    • Central & South America

      •  Brazil

    • Middle East & Africa (MEA)

      • South Africa

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