The global mineral supplements market size was valued at USD 13.6 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 2.4% from 2022 to 2030. Growing adoption of mineral supplements to manage chronic conditions due to the large percentage of the population suffering from chronic diseases such as cancer, osteoporosis, anemia, and osteoporosis is anticipated to drive the market. According to the International Osteoporosis Foundation statistics, in Canada, about 2 million people were suffering from osteoporosis in 2017. Furthermore, the growing trend of adopting preventive health management practices due to the increasing prevalence of lifestyle diseases fuels the market growth. For instance, as per the data released by the WHO, diabetes caused 1.5 million deaths in 2019, out of which 48% of deaths occurred before the age of 70. The rising number of fitness clubs, along with growing awareness about healthy lifestyles, further propels the market growth.
Growing adoption of a sedentary lifestyle, along with the increased intake of an unhealthy diet, has led to a rise in the number of people dealing with nutritional deficiencies. Different proportions of minerals are required for the proper functioning of the body. These mineral deficiencies can lead to different types of health issues such as fatigue, weak bones, and decreased immune system. As per the data of NutraIngredients-USA, iron deficiency is the most common among the population of the U.S. Furthermore, growing government initiatives to promote a healthy lifestyle further fuel the market growth.
According to UNICEF, in Latin America, 3 out of 10 individuals are overweight. As per various studies, minerals like iron, magnesium, zinc, and calcium help in managing weight and curbing obesity. Such factors are expected to positively impact market growth.
In addition to the growing awareness regarding the benefits of mineral supplements, key market players are focusing on innovative product development and research of exotic ingredients. The growing trend of plant-based products further brings growth opportunities for the market. Moreover, in order to manage metabolic disorders, consumers are opting for personalized preventive products and services rather than opting for curative health management practices, thus positively impacting the market growth.
Unlike other industries, the onset of the COVID-19 pandemic led to a rise in the demand for mineral supplements. According to a report published by the National Center for Biotechnology Information, the infection had a negative impact on people who had a mineral deficiency. Recent research suggests that giving higher doses of mineral supplements than suggested could assist COVID-19 patients to reduce viral load and hospitalization. Thus, it led to a surge in the launch of new products to cater to the growing demand among consumers. However, the sale of counterfeit products is expected to hamper the market growth. Economic crisis and political conflicts disrupt the supply chain, which leads to a rise in the production of locally made, cheap products. Growing demand and easy accessibility of mineral supplements have further led to a rise in the availability of counterfeit products.
In 2021, calcium dominated the market and accounted for a revenue share of over 25.0%. This is attributed to the growing incidence rate of osteoporosis throughout the world, especially among the women and geriatric population. As per the statistics released by the International Osteoporosis Foundation, annually, about 8.9 million bones are fractured due to osteoporosis. Besides, the launch of new innovative products contributed to the market growth. For instance, in December 2018, Nanova Tech, Inc. introduced Nano-Cal, a next-generation supplement, on its e-commerce website.
Potassium is expected to register the fastest growth rate over the forecast period and is anticipated to grow lucratively over the forthcoming years. Rising awareness about the benefits of potassium consumption will have a positive impact on the market growth. Some of the benefits associated with the consumption of potassium supplements are regulation of fluid balance, seamless nerve impulse transmission, and smooth muscle contraction. Furthermore, potassium helps prevent water retention and reduces blood pressure, thereby preventing individuals from risks arising from stroke and other cardiovascular diseases. In addition, potassium supplements help in preventing kidney stones and osteoporosis. Companies are focusing on making potassium ingredients suitable for a variety of formulations.
In 2021, Asia Pacific held the largest revenue share of more than 50.0%. The key factors that contributed to the growth are the high prevalence of chronic diseases, the growing geriatric population, the presence of a large number of market players, and emerging contract manufacturing hubs, in countries like the Philippines, India, and China. Moreover, rapidly growing disposable income and growing adoption of a healthy lifestyle impacted the market growth positively. For instance, India’s discretionary spending and per capita income are projected to reach 45% and 10.2% by 2025. The Asia Pacific market is expected to hold significant potential for investment, particularly for herbal and ayurvedic extract-based products. This is due to the easy availability and high abundance of raw materials in India and Southeast Asia.
The Middle East and Africa is expected to register the fastest CAGR over the forecast period. The growing number of manufacturers and initiatives for increasing knowledge about the benefits of minerals are expected to boost the market growth in the forecast period. For instance, in 2018, the Big O campaign was established by iNova Pharmaceuticals to increase awareness about osteoporosis and the importance of calcium for bone health. The company sells the B-Cal calcium supplement line, which is one of the most popular calcium supplement products in South Africa.
Growing investments in the research & development sector, collaborations with other companies, and mergers & acquisitions are expected to drive the market. Innovations, product approvals, product portfolio expansions, and expanding business footprint are the key strategies adopted by the market players for gaining a competitive edge. For instance, in February 2022, Under the Nutrilite brand, Amway India introduced mineral supplements in gummies and jelly strips format. These products help maintain the body's immune system, bone health, and overall well-being. Some prominent players in the global mineral supplements market include:
Glanbia, plc.
Abbott
Nestle
Biovea
Herbalife International of America, Inc.
Sanofi
Amway
Bayer AG
Omega Protein Corporation
Bio Botanica, Inc.
Pharmavite LLC
DSM
Nu Skin
Report Attribute |
Details |
The market size value in 2022 |
USD 14.0 billion |
The revenue forecast in 2030 |
USD 17.0 billion |
Growth Rate |
CAGR of 2.4% from 2022 to 2030 |
The base year for estimation |
2021 |
Historical data |
2017 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2022 to 2030 |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segment Covered |
Product, End-user, Formulation, Application, Sales Channel, Region |
Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country scope |
U.S., Canada, Germany, UK, Spain, Italy, France, Russia, Netherlands, Switzerland, Belgium, , Japan, China, India, Singapore, Australia, South Korea, Malaysia, Thailand, Indonesia, Brazil, Mexico, Argentina, South Africa, Saudi Arabia, UAE, |
Key companies profiled |
Glanbia, plc.; Abbott; Nestle; Biovea; Herbalife International of America, Inc.; Sanofi; Amway; Bayer AG; Omega Protein Corporation; Bio Botanica, Inc.; Pharmavite LLC; DSM; Nu Skin |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the global mineral supplements market report based on product, end-user, formulation, application, sales channel and region:
Product Outlook (Revenue, USD Million, 2017 - 2030)
Calcium
Magnesium
Iron
Potassium
Zinc
Chromium
Selenium
Others
End-user Outlook (Revenue, USD Million, 2017 - 2030)
Adults
Geriatric
Pregnant Women
Children
Infants
Formulation Outlook (Revenue, USD Million, 2017 - 2030)
Capsule
Tablet
Powder
Liquid/Gel
Others
Application Outlook (Revenue, USD Million, 2017 - 2030)
General Health
Bone & Joint Health
Gastrointestinal Health
Immunity
Others
Sales Channel Outlook (Revenue, USD Million, 2017 - 2030)
Pharmacies & Drug Stores
Supermarkets & Hypermarkets
Online Channels
Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Europe
Germany
U.K.
Spain
Italy
France
Russia
Netherlands
Switzerland
Belgium
Asia Pacific
Japan
China
India
Singapore
Australia
South Korea
Malaysia
Thailand
Indonesia
Latin America
Brazil
Mexico
Argentina
MEA
South Africa
Saudi Arabia
UAE
b. The global mineral supplements market size was estimated at USD 13.6 billion in 2021 and is expected to reach USD 14.0 million in 2021.
b. The global mineral supplements market is expected to grow at a compound annual growth rate of 2.4% from 2022 to 2030 to reach USD 17.0 billion by 2030.
b. Calcium segment dominated the mineral supplements market with a share of 27.4% in 2021. This is attributable to the growing prevalence of osteoporosis is one of the significant factors that boost the segment growth.
b. Some key players operating in the mineral supplements market include Abbott; Nestle SA; Amway; Herbalife International of America, Inc.; Glanbia plc; Omega Protein Corporation; Bio Botanica, Inc.; Pharmavite LLC; DSM; Nu Skin.
b. Key factors that are driving the mineral supplements market growth include the rising prevalence of mineral deficiencies, especially calcium, zinc, and iron, and growing awareness regarding health and fitness.
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Multiple therapeutic regimens are being followed across the globe in attempts to come up with a reliable treatment for Covid-19. One line of treatment includes the use of hydroxychloroquine, while a second treatment line focuses to use antiviral drugs used in the disease management of HIV. Both these approaches have surged demand from advanced antivirals and antimalarial drugs. This impacts the drug manufacturers as an off label indication for these drug classes has to be worked upon. At the moment, the WHO has not prescribed any of these approaches, neither they have commented if one is better than the other. The report will account for Covid19 as a key market contributor.
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