Mobile Locations Based Services Market Size, Share & Trends Report

Mobile Locations Based Services Market Size, Share & Trends Analysis Report By Application, Regional Outlook, Competitive Strategies, And Segment Forecasts, 2019 To 2025

  • Published Date: ---
  • Base Year for Estimate: ---
  • Report ID: 799
  • Format: Electronic (PDF)
  • Historical Data: ---
  • Number of Pages: 0

The global mobile location based services market is expected to witness significant growth over the forecast period. Mobile services based on location data are the ones that directly rely on information generated from navigational and mapping data. There are a wide range of direct and indirect applications from these services like adding information related to location on the data posted on social networking sites, location mapping, etc. These services can also be applied for the purposes of locating the nearby banks or to identify other routine locations. They mainly rely upon mainly two aspects: data generated from global positioning systems which are mainly geospatial in nature and the information service providers who can enhance and relay this offering. The many uses of such mobile-location services include a range of individual, analytic, location search related, fleet management, and shipments tracking applications.

The markets for mobile location based services have seen constant healthy growth over the past decade and more so recently. This growth may be attributed to the increase in the availability of cheaper GPS enabled devices and the increase in services related to personalization based on users’ location information. The incoming changes which have taken place due to mobile advertising, 3G web services, and global deployment also drive this market ahead. These are further supported by the newer regulatory changes introduced by the government regarding the usage of data. These drivers are expected to provide a strong upswing to the mobile location based services market and it would mainly arise from the large expected growth of the number of consumers in the Asia-Pacific regions.

The key service categories in which these services can be classified into mapping and infotainment, tracking, advertising, location-based games, emergency support, and analytics. Based on end-use consumer cases, the usage of location-based services is the maximum for navigation purposes which is then followed by social networking and friend finder applications. Public transport schedules, restaurant locators, and reviews also constitute a fair amount of consumer end use. The major factor to keep an eye on for the global mobile location based services will be data usage channels which if maintained well will ensure sustained growth for at least the foreseeable future.

The major mobile location based services market players providing the range of location based mobile services include Masternaut, TomTom, and Digicore for fleet management and vehicle tracking. Oracle and ESRI BAO lead the market for business analytic services. In services related to mobile-based advertising, Google and Facebook are the major players. For navigation and mapping, Google and Open Street Maps lead the service providers. There is presence of Oracle for services related to sales and distribution planning.

Pricing & Purchase Options

Service Guarantee

  • Quality assurance

    Insured Buying

    This report has a service guarantee. We stand by our report quality.

  • Information security

    Confidentiality

    We are in compliance with GDPR & CCPR norms. All interactions are confidential.

  • grand view research PCI DSS complaint grand view research gdpr verified
  • Custom research service

    Custom research service

    Design an exclusive study to serve your research needs.

  • Research support

    24/5 Research support

    Get your queries resolved from an industry expert.

Buy Chapters or Sections

Avail customized purchase options to meet your exact research needs:

  • Buy sections of this report
  • Buy country level reports
  • Request for historical data
  • Request discounts available for Start-Ups & Universities