The global multi-touch sensing market is expected to grow substantially over the forecast period, which can be attributed to increased development of innovative technologies in the multi-touch product lines. Multi-touch sensing demand is expected to increase significantly in hybrid/convertible notebook PCs over the forecast period due to the advent of touch technologies with low power consumption, gesture recognition, and high transmittance. Growing use of multi-touch technology is also expected to increase in industrial instruments, home appliances, vehicle control consoles and vending machines.
In laptops, smartphones, and tablets, significant developments have been carried out to make the touchscreens and trackpads capable of recognizing the application of two or more points of contact with the surface for implementing advanced functionality such as launching programs, pinch-zoom, and screen rotation. Such developments coupled with increased number of corporate buyers are conducive to market growth. Increasing average costs and shortage of indium tin oxide (ITO), which is used as a conducting material, are some of the factors expected to inhibit the multi-touch sensing market growth. Emerging retail, advertising and media applications, and the combination of multi-touch technology with video calling and 3D imaging pose to be the key opportunities to the multi-touch sensing market.
North America and Europe are expected to emerge as significant revenue generators owing to high percolation of multi-touch sensing technology due to several innovations. Asia Pacific is expected to witness high growth throughout the next six years owing to growing demand for sophisticated equipment exhibiting multi-functional trackpads and touchscreens.
Multi-touch sensing can be segmented in the market on the basis of technology and product. Technologies deployed can be bifurcated into opaque multi-touch and transparent multi-touch. Multi-touch includes infrared, camera-based, capacitive, resistive, acoustic, embedded and vision-based multi technology. Prominent product incorporating multi-touch technology include IT electronics, consumer electronics, large interactive screens, and ATMs/ hospitality counters.
Key multi-touch sensing market players include Cypress Semiconductor Corporation, Hewlett Packard Company, Microsoft Corporation, Stantum, Wintek Corporation, TPK Holding, and Samsung Electronics.
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The recent COVID-19 pandemic that has been ravaging numerous countries across the globe has adversely affected the overall sensor, control, and automation industry. While the capital investments in the automation sector have been lethargic before the pandemic, they are expected to be put on hold or postponed for at least a year. However, the recent standstill in industrial manufacturing and production is anticipated to act as a wake-up call for the manufacturing sector on its reliance on human labor. This, in turn, is expected to highlight the advantages of robotics and automation helping a greater adoption in the post-pandemic period. As IoT, industrial automation, and digitalization are expected to become increasingly relevant to post-pandemic Tier 1 manufacturers, it may eventually turn into an opportunity especially in evolving supply chains. The report will account for Covid19 as a key market contributor.