New Jersey Vegan Products Market Size, Share & Trends Analysis Report By Product (Food, Beverages), By Distribution Channel (Offline, Online), Segment Forecasts, Consumer Behavior And Competitive Analysis, 2025 - 2030

New Jersey Vegan Products Market Trends

The New Jersey vegan products market size was valued at USD 366.2 million in 2024 and is projected to grow at a CAGR of 14.0% from 2025 to 2030. The growth of this market is mainly driven by the increasing inclination among young urban consumers to shift their dietary preferences to vegan products, plant-based protein sources, and dairy alternatives. Innovation and the availability of vegan products such as dairy-free cheese, plant-based meat alternatives, vegan cereals, and others are anticipated to add lucrative growth.

Demand for vegan products is fueled by growing awareness regarding benefits offered by the product ingredients, social media influencers, increasing initiatives and efforts generated by communities and customer groups regarding veganism, and more. A large number of individuals are turning to plant-based protein sources, and the growing availability of products based on ingredients such as soy protein, vital wheat gluten (seitan), pea protein, and more contributes to the growth of this market. In recent years, multiple brands have launched products based on plant sources, with features that mimic animal-based proteins' texture, taste, and experience to attract greater consumers.

New product launches by various brands in the plant-based category are anticipated to add lucrative growth for this market. For instance, in April 2024, Walmart Inc., one of the key companies operating in the organized retail industry, launched a private brand named Better Goods. The brand offerings feature plant-based products such as Mozzarella, Almond milk chocolate, and more.

A large number of consumers identifying as vegans have stimulated numerous product launches and the entry of various food and retail industry participants in the market. According to Vegan Society, in September 2024, a vegan trademark of The Vegan Society surpassed 70,000 product registrations from nearly 68 countries. The rapid increase in diverse product availability, growing demand for vegan products in urban areas across New Jersey, and increasing inclination towards veganism are likely to add growth opportunities for this market.

The inclusion of vegan preparations in menu lists by applauded restaurants across New Jersey also contributes to the growth potential of this market. The growing popularity of vegan food products has increased consumption of meatless pasta servings, rice platters, pitaya bowls, tofu Buffalo wings, tempeh wings, seitan wings, and more. Availability of preparation products, vegan dressing, and vegan groceries such as almond milk, cashew cheese, coconut yogurt, fruits, grains, canola oil, and others is likely to generate significant growth for this market in the forecast period.

Product Insights

The food products segment dominated the New Jersey vegan products industry with a revenue share of 51.8% in 2024. An increasing number of individuals have been identifying themselves as vegans in New Jersey over the last few years. Accessibility of vegan groceries and availability of diverse food products such as dairy free yogurt, cheese, almond milk, vegan cereals, vegan chocolates, dairy free whipped cream, vegan honey and others primarily drives the growth of this segment. A rise in awareness regarding animal cruelty, growing product launches by well-liked food industry brands, and effective distribution through offline retail and online stores are anticipated to generate rapid growth for this market over the next few years.

The beverages segment is projected to experience noteworthy growth from 2025 to 2030. This is attributed to an increasing inclination towards fruit-based beverages, including smoothies, juices, nectars, and plant-based milk such as cashews, almonds, soy, macadamia, and more. For vegan customers who avoid sugar due to the possibility of animal product utilization during processing, a few brands offer products sweetened with corn syrup or vegan honey or sugar versions.

Distribution Channel Insights

The offline distribution segment dominated the New Jersey vegan products industry in 2024. Growth of this segment is primarily driven by the large number of retail stores that incorporate diverse vegan products in stock offerings and increasing availability through brand stores such as Walmart, ALDI, and others. Customers who visit supermarkets and hypermarkets for kitchen essentials and other shopping requirements prefer picking vegan groceries personally, which allows them to examine labels with greater attention to detail, ingredients used in the manufacturing, and more.

The online distribution segment is expected to experience the highest growth during the forecast period. This is attributed to the increasing availability of vegan products through brand online portals, mobile applications, e-commerce websites, and online food delivery services. Customers prefer online shopping experiences for increased convenience, doorstep delivery, multiple payment alternatives, and other aspects.

Key New Jersey Vegan Products Company Insights

Some of the key companies in the New Jersey vegan products industry are General Mills, Inc.; Conagra Brands, Inc.; Hain Celestial; Blue Diamond Growers; Eden Foods; Nature's Path and others. To attract more consumer and address competition, companies have embraced strategies such as portfolio expansion, product differentiation, effective offline distribution, collaborations and more.

• General Mills, Inc. markets and manufactures food and processed consumer products available through retail networks worldwide. Some of its key offerings include breakfast cereals, vegetable-based soups, frozen fruits, canned beans, and others.

• Pacific Foods offers wide range of products categorized in numerous dietary lifestyles, such as cage-free, certified non GMO, certified organic, fair trade certified, fat free, gluten free, kosher, vegan, organic, non GMO, no MSG, organic and others. Its vegan product offerings include Organic Cumin Carron Oat Milk Vegan Soup, Garden Tomato Oat Milk Soup, Organic Cashew Carrot Ginger Soup, Organic Carrot Ginger Bisque, Organic White Bean Verde Chili, Organic Spicy Black Bean and Vegetable Soup, Organic Butternut Squash Soup, Organic Vanilla Oat Milk, and more.

New Jersey Vegan Products Market Report Scope

New Jersey Vegan Products Market Report Segmentation

This report forecasts revenue growth at New Jersey, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand view research has segmented the New Jersey vegan products market report based on product, and distribution channel.

• Product Outlook (Revenue, USD Million,  2018 - 2030)

  • Food

    • Ready Meals

    • Cereals

    • Confectionery

    • Bakery Products

    • Snacks

    • Others

  • Beverages

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online