Gluten-Free Products Market Size, Share & Trends Report

Gluten-Free Products Market Size, Share & Trends Analysis Report By Product (Bakery Products, Dairy/Dairy Alternatives, Meat/Meat Alternatives), By Distribution (Grocery Stores, Mass Merchandiser), And Segment Forecasts, 2019 - 2025

  • Published Date: Mar, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-1-68038-834-3
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2017
  • Number of Pages: 100

Industry Insights

The global gluten-free products market size was estimated at USD 17.59 billion in 2018 and is anticipated to expand at a CAGR of 9.1% from 2019 to 2025. The industry is driven by the growing prevalence of lifestyle-related diseases. Increased awareness regarding healthy diets will also propel the demand for such products as they help prevent various diseases, such as heart diseases, diabetes, stroke, obesity, chronic pulmonary disease, metabolic syndrome, and a few types of cancer. Moreover, they perceived to ease digestive ailments, lower cholesterol levels, and be less fattening.

Increasing incidences of Irritable Bowel Syndrome (IBS) and celiac diseases is expected to drive the demand for gluten-free products across the developed, as well as developing countries. People suffering from IBS are sensitive to gluten. Celiac disease is autoimmune disorder in which indigestion of gluten damages the small intestine.

U.S. gluten-free products market

Thus, increasing cases of gluten intolerance and celiac disease along with the rising awareness about the benefits of gluten-free diet are likely to have a positive impact on the product demand. The incidences of these disorders are increasing, especially in the developed countries of North America and Europe, thereby fueling overall product demand. Moreover, favorable regulatory framework and initiatives to promote a gluten-free diet by the U.S. Food and Drug Administration (FDA) and subsidy allocations are anticipated to boost the regional market over the analysis period.

Followed by dairy segment, bakery products, which include gluten-free bread, cookies, cakes, and scones, is expected to be the fastest-growing product segment over the forecast period. The technology trends include product innovations to make them more palatable. In addition, the manufacturing processes are undergoing technological advances to reduce the price of final products. The new methods of manufacturing include extrusion cooking and annealing, which help in increasing the firmness of the product and decreasing the cooking loss.

Distribution Insights

Followed by independent natural or health food stores, grocery stores was the largest distribution segment in 2018. This was due to the fact that it provides easy accessibility to a range of items under one roof. The least preferred distributors are drug and club stores. Independent natural or health food stores are anticipated to witness the fastest growth over the forecast period owing to changing lifestyle preferences toward healthy living and healthy diets.

The grocery stores segment is also likely to witness significant growth in the years to come. Rising demand for allergen-free meals, shortened meal preparation time, and growing consumer awareness about health and wellness have encouraged the consumption of other gluten-free products. These are customized to ease digestive ailments and lower the cholesterol levels. This is also likely to drive the segment.

Product Insights

Bakery emerged as the largest and the fastest-growing segment in 2018 and is projected to maintain its dominance over the forecast years. Rising awareness among people regarding the benefits of including natural, organic, and gluten-free foods in their diets is expected to drive the segment. In addition, diverse product portfolio with continuous innovations is anticipated to have a positive impact on the segment growth.

Global gluten-free products market

Rising health concerns are also estimated to fuel the segment development. Availability of a wide range of products at affordable prices coupled with hectic lifestyles and convenience of Ready-to-Eat (RTE) foods are also expected to have a positive impact on the bakery segment growth. In addition, rising awareness regarding the health benefits of baked goods and rapid urbanization are likely to drive the market further.

Regional Insights

Asia Pacific is likely to witness the fastest growth owing to increasing demand for healthy food items. Moreover, unique marketing strategies adopted by key manufacturers in this region to capture a substantial market share help boost market growth. North America led the market in 2018, accounting for a share of nearly 53% in the overall revenue. Easy availability of such foods is projected to aid market growth, most notably in U.S. and major European countries. The growth of the U.S. market is likely to be in line with the increasing awareness about the celiac disease. Rising awareness about following a healthy lifestyle will drive the market further.

Gluten-free Products Market Share Insights

The market is highly competitive with the presence of a number of multinational companies across the major economies. The companies lay high emphasis on increasing the area of operation to gain higher market share. Majority of the companies in the market are vertically integrated to the production of gluten-free foods. This provides the companies with a much improved product portfolio that accounts for an increase in the overall sales. There are various family-owned companies, which supply products to local or selected regions. Majority of such companies are based in Australia. Some of the key market participants include Boulder Brands, Inc.; The Hain Celestial Group, Inc.; General Mills, Inc.; Kellogg’s Company; The Kraft Heinz Company; Hero Group AG; and Glutamel.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2017

Forecast period

2019 - 2025

Market representation

Volume in Kilotons; Revenue in USD Million; and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., France, Germany, Italy, U.K., Australia, China, India, New Zealand, and Brazil

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global gluten-free products market report on the basis of product, distribution, and region:

  • Product Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

    • Bakery Products

    • Dairy/Dairy Alternatives

    • Meats/Meats Alternatives

    • Condiments, Seasonings, Spreads

    • Desserts & Ice-creams

    • Prepared Foods

    • Pasta and Rice

    • Others

  • Distribution Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

    • Grocery Stores

    • Mass Merchandiser

    • Independent Natural or Health Food Store

    • Club Stores

    • Drug Stores

    • Others

  • Regional Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

    • Europe

      • France

      • Germany

      • Italy

      • U.K.

    • Asia Pacific

      • Australia

      • China

      • India

      • New Zealand

    • Central & South America

      • Brazil

    • Middle East & Africa

Key questions answered by the report
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