The global gluten-free products market size was estimated at USD 21.61 billion in 2019 and is expected to expand at a CAGR of 9.2% during the forecast period of 2020 to 2027. Factors such as the rising prevalence of diseases occurring owing to unhealthy lifestyles increased awareness regarding healthy diets, and prevention of health disorders, such as heart diseases, diabetes, stroke, obesity, chronic pulmonary disease, metabolic syndrome, are expected to drive the growth.
Increasing incidence of Irritable Bowel Syndrome (IBS) and celiac diseases is expected to drive the demand for gluten-free products across the developed as well as developing countries. A person suffering from the syndrome is sensitive to gluten and consumption of gluten aggravates the problems caused by the syndrome. Celiac disease is an autoimmune disorder wherein the indigestion of gluten damages the small intestine. The rising prevalence of these diseases in developed countries from North America and Europe including U.S., Canada, Germany, and France is expected to drive the product demand.
Favorable regulatory framework and initiatives to promote a gluten-free diet by the U.S. Food and Drug Administration (FDA) and subsidy allocations are anticipated to boost the market for gluten-free products in North America. The bakery products segment, which includes gluten-free bread, cookies, cakes, and scones, is expected to witness the fastest CAGR of 10.4%, followed by dairy, over the forecast period. An increasing number of individuals suffering from gluten intolerance and celiac disease and the other benefits of gluten-free diet are likely to have a positive impact on the demand.
Technology trends include product innovations the products in order to make gluten-free products more palatable. In addition, the manufacturing processes are undergoing technological advancements with the aim to reduce product prices. The new manufacturing processes include extrusion cooking and annealing which help in increasing the firmness of the product and decreasing the cooking loss.
The buying habits of the consumers are changing with the increasing awareness regarding adopting healthy lifestyles through healthy diets. In addition, there is a substantial rise in the number of individuals suffering from celiac disease, resulting in a rise in the consumption of gluten-free products.
Rising incidences of IBS and celiac diseases is expected to drive the demand for gluten-free products across the developed as well as developing countries. A person suffering from the IBS syndrome is sensitive to gluten and consumption of the ingredient aggravates the disease systems. Celiac disease is an autoimmune disorder wherein the indigestion of gluten causes damages to the small intestine.
In 2019, bakery emerged as the largest and the fastest growing product segment in the gluten-free products market, followed by dairy. Rising awareness regarding healthy diet including natural, organic, and gluten-free foods is expected to drive the segment growth. In addition, factors such as the presence of a diverse product portfolio with continuous innovations are anticipated to have a positive impact on the growth in the forthcoming years. The demand is estimated to witness substantial growth with the increasing number of gluten intolerant and celiac consumers. In addition, the health concerns caused by unhealthy lifestyles are instrumental in driving demand.
The availability of a wide range of products at affordable prices coupled with the convenience of ready-to-eat foods is expected to have a positive impact on the growth of the bakery segment. In addition, rising awareness regarding the health benefits of baked goods together with rapid urbanization are likely to drive growth. The exponential rise in population coupled with reduced time for home cooked meals aid the demand in near future.
The growth in consumer awareness regarding health and natural healthy products contribute to the development of new products in the condiments, seasonings, and spreads segment. The rising ethnically diverse population and consumer tastes for ethnic and spicy flavors has opened new avenues for culturally authentic products resulting in the segment growth.
Grocery stores were the largest distributor of gluten-free products, followed by independent natural or health food stores, in 2019. It is the dominant distribution channel owing to the fact that it provides easy accessibility to a range of items under one roof. The least preferred distributors are drug stores and club stores. Independent natural or health food stores segment is anticipated to witness the fastest growth over the forecast period owing to the changing lifestyle of the consumers with rising preferences for healthy diets and lifestyle choices.
The gluten-free sections in the grocery stores have recently been attracting more customers, resulting in the segment growth. In addition, it is also likely to be driven by the worldwide presence of these stores. Rising number of seasonally driven displays includes gluten-free products, resulting in the promotion of new products, thereby expanding the segment. Rising demand for allergen-free meals, the shortened meal preparation time, and growing consumer awareness about health and wellness have encouraged the consumption of other gluten-free products. These are customized to ease digestive ailments and to lower cholesterol levels, which in turn is anticipated to drive the demand.
Asia Pacific is likely to witness the fastest growth owing to the increasing consumption of healthy diet foods and the unique marketing strategies adopted by key manufacturers to capture a substantial market share. The regional market conditions are highly promising due to factors such as the increasing internet penetration, booming e-commerce market, and favorable demographics. Australia was the largest market for gluten-free products in the region, accounting for a dominant revenue share of 22.5% in 2019. Consumers in the country include not only individuals suffering from celiac disease or gluten-intolerance/ sensitivity, but also those who are health-conscious and require these products for weight management.
North America dominated the market in 2019, accounting for a revenue share of nearly 40.61%. The favorable regulatory framework and initiatives to promote a gluten-free diet by the U.S. Food and Drug Administration (FDA) and subsidy allocations are anticipated to boost the market. Gluten-free foods are perceived to ease digestive ailments, lower cholesterol levels, and be less fattening. These factors are anticipated to boost demand over the forecast period. Furthermore, their easy availability at nearly every grocery store is projected to aid the consumption, most notably in the U.S. The growth of the U.S. market is likely to be in line with the rising public awareness about the celiac disease.
The market is highly competitive in nature with the presence of a number of multinational companies across the major economies. Companies operate in multiple locations with the manufacturing facilities and distribution carried out at several sales locations across the area of operation coupled with third party distribution agencies are projected to augment the sales network. The companies lay high emphasis on increasing the area of operation to increase the market share and to drive the revenues.
The majority of the companies are vertically integrated for manufacturing gluten-free foods. This provides them with a much improved product portfolio, driving their sales. Various family owned companies supply gluten free products to local or selected regions. The majority of such companies are based out of Australia. Some of the key market participants include Boulder Brands, Inc.; The Hain Celestial Group Inc.; General Mills Inc.; Kellogg’s Company; The Kraft Heinz Company; Hero Group AG; and Glutamel.
Attribute |
Details |
Base year for estimation |
2019 |
Actual estimates/Historical data |
2016 - 2018 |
Forecast period |
2020 - 2027 |
Market representation |
Revenue in USD Million and CAGR from 2020 to 2027 |
Regional scope |
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
Country scope |
U.S., Canada, Mexico, France, Germany, Italy, U.K., Australia, China, India, New Zealand, Brazil |
15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
This report forecasts revenue growth at global, regional, and country level and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global gluten-free products market report based on product, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2016 - 2027)
Bakery Products
Dairy/ Dairy Alternatives
Meats/ Meats Alternatives
Condiments, Seasonings, Spreads
Desserts & Ice Creams
Prepared Foods
Pasta and Rice
Others
Distribution Outlook (Revenue, USD Million, 2016 - 2027)
Grocery Stores
Mass Merchandiser
Independent Natural or Health Food Store
Club Stores
Drug Stores
Others
Regional Outlook (Revenue, USD Million, 2016 - 2027)
North America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
U.K.
Asia Pacific
Australia
China
India
New Zealand
Central & South America
Brazil
Middle East & Africa
This report has a service guarantee. We stand by our report quality.
We are in compliance with GDPR & CCPR norms. All interactions are confidential.
Design an exclusive study to serve your research needs.
Get your queries resolved from an industry expert.
"The quality of research they have done for us has been excellent..."
The demand for nutraceuticals & functional foods is expected to witness an upward surge owing to consumers opting for immunity boosting supplements during the COVID-19 pandemic. Furthermore, a decline in the consumption of poultry, meat and seafood products across the globe is expected to increase the demand for plant and animal-based protein supplements in the near future. The report will account for Covid19 as a key market contributor.