The global next generation display market is anticipated to grow significantly over the forecast period. Display technology has transitioned from erstwhile segment type display to passive and then active dot matrix displays.
Next generation displays are an enhancement to LCD and plasma technology, and consume lesser power. Since they provide higher performance, next generation displays have helped improve present products such as mobile phones along with supporting the development of devices such as e-readers. These displays also have high thermal resistance, which makes them the preferred alternative for computer monitors, television screens, etc., thus driving the global market.
Suitable for varied environmental conditions, next generation displays can be used for advertisement billboards as they require low maintenance. High R&D cost and higher prices as compared to technologies such as LCD and plasma in displays are expected to be a barrier to market growth over the next few years.
Product segments include flexible, midair, transparent, three-dimensional, double-sided, and 2D one-sided display, which accounted for the largest market share in 2012. Flexible displays have witnessed tremendous evolution over the past few years; while the initial technology encompassed unbreakable rugged displays, it has now transitioned to bendable and rollable displays. These consume less power, thus prolonging battery life, and are compact in size. They include flexible LED, OLED, FED, electrowetting, electrochromic, electroluminescent, and electrophoretic displays. Industrial was the largest application segment in 2012, and this sector mainly uses touchscreen as well as 2D one-sided OLED displays. Ease of usage in indoor as well as outdoor applications is the primary driving force for the large market size of this segment. Consumer electronics and defense and aerospace segments are expected to witness the fastest growth over the forecast period.
Key ingredients of next-generation displays are nanomaterials, plastic substrates, metals and polymers. Of these, the growth of the nanomaterials segment is expected to far supersede the global average due to product segments such as quantum dots and carbon nanotubes. Asia Pacific is expected to lead the industry in the coming years and accounted for majority of the overall market share in 2012. Key participants include Samsung Electronics, Sony, LG Philips, Universal Display Corporation (UDC), Nova, Kyocera, etc.
Grand View’s market research study takes a closer look at the next generation display industry, providing a holistic perspective on market dynamics, trends, and supply and demand. Our report deep-dives into the market and segments it on multiple levels and providing key insights on a macro as well as micro level. The study aims at providing granular information, regarding estimates and forecasts for key product segments including flexible, midair, transparent, three-dimensional, double-sided, and 2D one-sided displays. Key applications include mobile phones and other consumer electronics, defense and aerospace, automotive, industrial, e-readers, medical, entertainment, TV/monitors, advertising, etc. The report also provides estimates for key display ingredients including nanomaterials, plastic substrates, metals and polymers, along with yearly forecast up to 2020. The report also provides the same level of information for key regional markets.
The research report analyzes various factors which have been driving and inhibiting the global next generation display market in the past. In addition, the research report analyzes the impact of each driver and restraint on the market growth based on which the market is forecasted. The report also showcases the opportunities available in the market which may act as future drivers for the market.
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The ongoing COVID-19 outbreak has adversely affected the display industry with manufacturing operations temporarily suspended across major manufacturing hubs, leading to a substantial slowdown in the production. Major manufacturers including Samsung, LG Display, and Xiaomi among others have suspended their manufacturing operations in China, India, South Korea, and European countries. In addition to having an impact on the production, the ongoing pandemic has taken a toll on the consumer demand for display integrated devices, likely exacerbated by the lockdown imposed across major countries. Uncertainty regarding the possible length of lockdown makes it difficult to anticipate how and when a resurgence in the display industry will occur. On the flip side, increased demand for displays in medical equipment including ventilators and respirators is expected to keep the demand for displays afloat in the coming months. The report will account for Covid19 as a key market contributor.