The global OLED display market is anticipated to grow significantly over the forecast period. Organic Light-Emitting Diode (OLED) technology is being used in an increasing number of application areas, which is expected to significantly drive the market over the next few years.
Increasing investment and demand for consumer electronics such as mobile phones, cameras, etc. in which this technology is used is expected to favorably impact the industry. Although OLEDs offer superior performance, declining LCD prices are expected to restrain the market growth. The life span of LCDs is also longer; as a result, they are preferred in consumer durables. On account of the lower cost of raw materials and labor in the Asia Pacific, manufacturing activities were mainly concentrated in the region. Developing cost-effective manufacturing techniques is imperative for overcoming business challenges and reducing overall prices.
OLED technologies include Active Matrix OLED and Passive Matrix OLED. While PMOLEDs were used initially for MP3 players, AMOLED is the preferred technology being used presently for mobile phones and other displays. They are also used in portable gaming machines and are have no size or resolution constraints. The average selling prices of OLEDs is inversely proportional to volume; therefore, cost decreases with increasing manufacturing. OLEDs consume less power and are used in a variety of electronics as well as in signage. Mobile phones were the biggest end-use segment of OLEDs and accounted for more than 80% of the overall market share. Usage in television sets is also gaining traction since technological advancements have aided in the development of large-sized displays. OLEDs are used for numerous purposes in high-end automobiles in components including rear-view mirrors, back-window alerts, and dashboard displays. Other consumer products such as microwave ovens and washing machines are also being embedded with OLEDs since they help make the product more environmentally friendly.
The Asia Pacific accounted for the majority of the global market in 2012, which can be attributed to concentrated production as well as high consumption in the region. The presence of a large number of OLED Display market players in Japan, Korea, and Taiwan has also contributed to the regional market. Major industry participants include Samsung Electronics, Visionox, Pioneer, WiseChip, and Sony among others.
Grand View’s market research study takes a closer look at the OLED display industry, providing a holistic perspective on market dynamics, trends, and supply and demand. Our report deep-dives into the market and segments it on multiple levels and providing key insights on a macro as well as micro-level. The study aims at providing granular information, regarding estimates and forecasts for key product segments including AMOLED and PMOLED displays. Key applications include mobile phones, TV displays, tablet PCs, desktops, automotive, digital cameras, and others, along with yearly forecast up to 2020. The report also provides the same level of information for key regional markets.
The research report analyzes various factors which have been driving and inhibiting the global OLED display market in the past. Also, the research report analyzes the impact of each driver and restraint on the market growth based on which the market is forecasted. The report also showcases the opportunities available in the market which may act as future drivers for the market.
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The ongoing COVID-19 outbreak has adversely affected the display industry with manufacturing operations temporarily suspended across major manufacturing hubs, leading to a substantial slowdown in the production. Major manufacturers including Samsung, LG Display, and Xiaomi among others have suspended their manufacturing operations in China, India, South Korea, and European countries. In addition to having an impact on the production, the ongoing pandemic has taken a toll on the consumer demand for display integrated devices, likely exacerbated by the lockdown imposed across major countries. Uncertainty regarding the possible length of lockdown makes it difficult to anticipate how and when a resurgence in the display industry will occur. On the flip side, increased demand for displays in medical equipment including ventilators and respirators is expected to keep the demand for displays afloat in the coming months. The report will account for Covid19 as a key market contributor.
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