Night Creams Market Size, Share & Trends Analysis Report By Product (Moisturizing, Anti-aging, Skin Whitening), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global night creams market size was valued at USD 7.12 billion in 2018 and is estimated to register a CAGR of around 7.24% during the forecast period from 2019 to 2025. Night creams are ultra-hydrating, deeply nourishing, and restorative products that use a high amount of emollients so they are more moisturizing and leave an oily texture on the skin. Consumers with issues such as extreme dryness of skin need heavier products. These products are generally applied during the night to avoid interference with the makeup products used during the daytime. This factor is projected to drive product demand.

Various benefits of the products, such as intense moisturizing and hydration, are anticipated to fuel the product demand among the younger population. The products also provide nutritional content, fatty acids, and mineral oil to the skin to keep it soft and supple. One of the major roles that this product plays is that it protects the skin from sagging. The product also provides an even complexion along with the removal of spots and scars from the skin. Moreover, a rise in promotional campaigns by manufacturers is anticipated to drive the product demand. For instance, in February 2018, the “Worth the Wrinkle” digital campaign by Clarins. The company also targeted the younger population about their views on aging to look real and perfect.

Nigh cream is a complete nourishment product for the skin. Apart from increasing the external appearance, it offers overall skin enhancement and repairs the damaged cells. It helps in better blood circulation and renewal of cells, boosts collagen, and restores skin elasticity. The cream absorbs active ingredients better as the skin cell regeneration power is higher during nighttime as compared to today.

Moreover, growth is also driven by penetration of the product in the anti-aging and moisturizing application sector, thereby rising its sales in the market. The aging population prefers these products due to their skin cell nourishment properties and ability to remove spots and fade scars. Issues like dark circles under the eyes are prevalent among younger populations due to lack of sleep. A night cream can help deal with this such issues. However, a thick night cream is not suitable for the skin since it clogs the skin pores and interferes with the normal breathing skin.

Product Insights

Moisturizing products held the largest market share of about 52.76% in 2018. The segment is driven by consumer preference for highly hydrating products. These kinds of products provide an even complexion and nurture the skin. Moreover, the presence of antioxidants such as vitamin A, C, and E along with peptides help provide a better complexion. This factor is anticipated to further drive product sales. The addition of special ingredients is anticipated to create growth opportunities. For example, Olay Double Action Moisturiser Night Cream by Procter and Gamble provides moisture lock protection along with nourishment and hydration to the skin.

Anti-aging products are projected to witness the fastest CAGR of around 8.60% from the year 2019 to 2025. Rising demand due to the ability of the product to remove scars and wrinkles is driving the demand. Moreover, the cream is widely used among the middle and old-aged population to provide their skin better complexion, softness, and younger appearance. The above-mentioned properties attract a large number of consumers concerned over dull and sagging skin caused by aging.

Distribution Channel Insights

Offline channel in the night creams market held the largest share of around 86.60% in 2018. The growth is driven by the consumer preference for checking the contents and ingredients along with its value-added features before buying. Also, ease of using different products along with the brand and price comparison is projected to drive growth. The rise in the number of quality products in specialty stores, convenience stores, hypermarkets, and supermarkets has contributed significantly to offline sales. Moreover, time delay for online services for products drives growth for the offline channels for quick delivery.

The online segment is expected to register the fastest CAGR of around 9.47% over the forecast period, due to the rising number of e-commerce websites such as Sephora, Nordstrom, Amazon, and Clinique among others offering a wide range of products. The availability of door-to-door delivery services, suitable for the working population, is anticipated to provide traction to the market. Moreover, deals, offers, and discounted items offered through online shopping along with a rising number of online distributors drive the segment growth.

Regional Insights

In terms of value, Europe held the largest market share of about 36.54% in 2018. The growth is driven by the rising consumption of cosmetic products in countries such as Germany, the U.K., and France. For instance, Germany consumed the largest number of personal care and cosmetic products with a value of EUR 13.54 billion in 2017. Moreover, the skincare segment held the largest share of cosmetics products in Europe with a value of EUR 20.7 billion in 2017. The concentration of a large number of manufacturing sales such as L’Oréal SA; Shiseido Group; Avon Inc.; and Beiersdorf AG also contribute to regional growth.

Asia Pacific is expected to register the highest CAGR of 4.38% over the forecast period, on account of rising demand for skin care products in countries such as China, Japan, and India. The skin care industry in India is forecasted to rise at a CAGR of 8.12% over the forecast period, owing to the rising skin problems. Night creams with higher hydrating properties and skin whitening content find significantly higher demand in the region. Rising investments by large manufacturers are projected to fuel the regional market.

Night Creams Market Share Insights

Rising demand for the skincare and cosmetic products in China, India, and Japan is expected to contribute to increasing product innovations and new product developments thereby fueling the demand. Key players engage in various strategic initiatives, such as acquisitions and mergers, and product launches, innovations, and capacity expansions, initiated by the key players, such as L’Oréal SA; Shiseido Group; Avon Inc.; Beiersdorf AG; and Estée Lauder Inc. For instance, in November 2018, Amway launched new products in day cream, night cream, and face wash segments targeting around INR 50 billion in sales by 2025.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global night creams market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Moisturizing

  • Anti-aging

  • Skin Whitening

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    •  The U.S.

  • Europe

    • Germany

    •  The U.K.

  • Asia Pacific

    • China

    •  India

  • Central & South America

    •  Brazil

  • Middle East & Africa

    • South Africa