Nonstick Cookware Market Size, Share & Trends Analysis Report By Raw Material (Teflon Coated, Ceramic Coating), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global nonstick cookware market size was valued at USD 8.9 billion in 2018. The product finds utility as it provides various features including easy cleanliness, excellent scratch resistance, and ability to uniformly distribute heat in the pan. Furthermore, these products eventually distribute the heat faster as compared to conventional cookware. Therefore, ability of these products to distribute heat faster helps in cooking the food in less time and thus, in turn, addresses the convenience of customers.

Over the past few years, growth in the population of Asia Pacific countries including China and India has led to an increase in the number of households. Moreover, growing working class population in the aforementioned developing economies will promote the scope of quickly made home cooked healthy food with the help of modern kitchen appliances.

The total number of households in developed economies including North America and Europe is also increasing with immigrants and trend of nuclear family. In 2018, the total number of U.S. households was around 127.5 million and is expected to grow significantly. These favorable factors are expected to expand the scope of non-stick cookware over the next few years.

The positive outlook towards the hotel industry of U.S. as a result of increment in the number of international travelers from across the world for their professional and travel trips is expected to promote the use of non-stick cookware in dine-out restaurants. Furthermore, increasing number of quick service food restaurants in European countries including Germany and U.K., who are using digitalization as a tool for engaging the brands with the consumers, is expected to play a key role in promoting the use of various cookware products in the near future.

Raw Material Insights

Teflon coated products generated a revenue of USD 3.8 billion in 2018. A large number of consumers prefer to purchase these products due to their low price and easy availability through kitchen appliance stores and brand outlets. Furthermore, these products are considered to be easy to clean and convenient to use.

Ceramic coated products are expected to expand at a CAGR of 6.8% from 2019 to 2025. These products do not contain any metals including cadmium, lead, copper, nickel, aluminum, iron, and chromium, which makes it a safe alternative for the consumers. Ceramic coating has the ability to withstand a temperature of 2,700 degrees Fahrenheit. By understanding this growth opportunity, majority of the startup companies have been entering this market.

For instance, in November 2018, the U.S.-based cookware startup ‘Great Jones’ came up with budgeted nonstick ceramic cookware products.The product portfolio comprises four pieces of stainless steel cookware namely saucepan, sauté pan, stock pot, and small fry pan with ceramic non-stick coating and one Dutch oven.

Distribution Channel Insights

Supermarkets and hypermarkets generated a revenue of USD 5.4 billion in 2018. Consumers prefer to purchase from these channels due to easy availability of a wide range of brands under a single platform. This channel intends to keep the product of major brands as well as local companies under the same racks. Furthermore, promotional activities by key manufacturers and numerous benefits including membership plans for the customers will promote the utility of these channels in the upcoming years. Some of the key supermarkets chain selling nonstick cookware in Europe are E. Leclerc, Edeka Group, Group Auchan SA, REWE Group, Ahold Delhaize, and Aldi.

The online segment is projected to be the fastest growing market, expanding at a CAGR of 7.0% from 2019 to 2025 on account of easy product selection and doorstep product delivery services. Growing smartphone adoption at a global level is expected to propel the sales from online channels in the near future. Furthermore, ease of product selection and availability of customer review are increasing the penetration of this segment in developed economies including U.S., Germany, U.K., and France.

Regional Insights

As of 2018, Europe dominated the nonstick cookware market and accounted for more than 35.0% share of the global revenue. Increasing emphasis on cookware functionality and aesthetics among the consumers of developed economies including Germany and U.K. is a key driving factor. Furthermore, increasing awareness regarding healthy eating lifestyle among the consumers of Europe is driving consumers to have home cooked food, which is generating the demand for convenient cookware items.

For instance, in U.K., it has been observed that around 83% population prefer home cooked food in 2018. Furthermore, consumer shift towards sustainable and convenient nonstick products in key countries including Germany, France, Italy, and U.K. will continue to generate the product demand in the upcoming years.

Asia Pacific is expected to be the fastest growing market, expanding at a CAGR of 6.0% from 2019 to 2025. Growing middle-class population in China and India as a result of expansion of urban infrastructure, coupled with rising number of employment opportunities in the private sector, is expected to promote the purchasing power of consumers.

As a result, rising spending power among middle-class population groups in these countries is expected to force the industry participants to launch the new products. For instance, in August 2017, TTK Prestige launched their U.K. brand ‘Judge’ in the India market. This brand will help them to boost their sales of outer lid and inner lid non-stick cookware, mixer grinders, and stainless steel gas stoves.

Nonstick Cookware Market Share Insights

Key industry participants include TTK Prestige Limited, Newell Brands, Groupe SEB, Scanpan, Hawkins Cookers, All-Clad, Calphalon, Cuisinart, Cook N Home, and Tefal. Over the past few years, companies have been adopting strategies such as mergers and acquisitions to increase their market reach.

For instance, in 2017, India based kitchen appliance maker, Stovekraft entered into a partnership with U.S.-based Black & Decker Corporation. This strategic partnership is aimed for launching products including fastener free glass cooktops, die-cast non-stick cookware, and stainless steel pressure cookers.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global nonstick cookware market report on the basis of raw material, distribution channel, and region:

• Raw Material Outlook (Revenue, USD Million, 2015 - 2025)

  • Teflon Coated

  • Aluminum Coated

  • Enameled Iron Coated

  • Ceramic Coating

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Specialty Stores

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa