North America Ceramic Tiles Market Size, Share & Trends Analysis Report By Product (Glazed Ceramic Tiles, Porcelain Tiles, Scratch-free Ceramic Tiles), By Application, By End Use, By Country, And Segment Forecasts, 2020 - 2028

Report Overview

The North America ceramic tiles market size was valued at USD 20.36 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.3% from 2020 to 2028. The demand for ceramic tiles in North America is projected to grow over the forecast period owing to their properties, such as durability, rigidity, and easy maintenance. Moreover, easy installation, coupled with, the availability of ceramic tiles in a wide range of colors, texture, and dimensions, is anticipated to increase their popularity for wall and flooring applications. The market growth in North America came to a halt due to the COVID-19 pandemic, leading to decelerated growth across countries, including the U.S., Canada, and Mexico. As per the survey from the U.S. Chamber of commercial construction index, the overall construction index plunged from 74 in Q1’20 to 56 in Q2’20 due to the extent of shutdown restrictions. However, relaxations in lockdown from Q3’20 onwards gradually improved, resulting in a more stable supply chain across the construction industry.

The U.S. construction sector in the country witnessed a severe downfall in the year 2020, due to the outbreak of COVID-19. The construction industry in the U.S. is facing challenges such as shutting down construction sites, labor shortages, and supply chain disruption. Furthermore, raw product supply from China, which is the main supplier of construction products to the U.S., was disrupted due to lockdowns, which negatively impacted the supply chain, thus disrupting the growth in 2020.

Key manufacturers are integrating themselves with numerous service companies including graphic studios that aid in developing new graphics for the production of more aesthetically appealing products. In addition, it includes suppliers of end-line processing to finish the final product with cuts, grinding, and lapping.

In the recent past, ceramic tiles production has witnessed a rising trend of digital inkjet printing technology for product decoration. In addition, significant advances in print head design and ink formulation are expected to enhance the penetration of the aforementioned technology in the ceramic tiles industry over the forecast period. Moreover, the market is witnessing the expansion of commercial printing system portfolios both for online and offline use.

The manufacturers have their own network of company-owned dealers who directly cater to the end users. These authorized dealers are involved in the distribution of all types of products, which, in turn, aids in providing personalized services to consumers with detailed information on each product.

High demand from the construction sector, coupled with an organized supply chain catering to consumer needs, is expected to propel growth. Furthermore, the high cost of rehabilitation has created a market for products with a much longer life span and requires minimal maintenance, thus promoting the use of ceramic tiles as compared to its counterparts.

Product Insights

Porcelain tiles dominated the market with a revenue share of 50.7% in 2020. Porcelain tiles offer excellent durability, along with chemical, stain, mold, and bacteria resistance, which makes them a popular choice amongst their counterparts. The aforementioned properties aid the product’s use in both residential and commercial establishments.

Further, porcelain tiles are manufactured using clay and are harder and denser in comparison to ceramic tiles, providing a water absorption rate that is lesser than 0.5%. However, the product is more expensive in comparison to its counterparts, thus restricting its use in low-value applications.

Scratch-free ceramic tiles are gaining popularity owing to their strength as these tiles are capable of providing protection against severe abrasion and wear. This promotes the use of these products in outdoor applications, including landscapes, pathways, parking, shop floors, and external wall cladding.

Other types of ceramic tiles include terracotta and other digitally and non-digitally structured tiles, which also include tiles that are used in public spaces to aid visually impaired people. High-density terracotta tile is more resistant to cracking as compared to low-density terracotta tiles, thereby making them suitable for use in heavy-duty applications.

End-use Insights

The commercial end-use segment accounted for the largest revenue share of 54.8% in 2020. Rising demand for highly durable and cost-efficient ceramic flooring for use in the high-traffic commercial and industrial sectors is projected to drive the market over the forecast period. Ceramic floorings are emerging as cost-effective and eco-friendly solutions and are increasingly used in various sectors, including healthcare buildings and industrial front offices.

The residential end-use segment is expected to witness significant growth over the forecast period. The ceramic tiles are used in residential construction owing to their highly durable nature and high resistance to shock, stain, dirt, and scratch, which are the primary requirements for household installations.

Ceramic floorings are available in a wide range of colors, patterns, shapes, and sizes; suitable for use in outdoor and indoor residential spaces. They can be textured or smoothed and are available in a range of finishes, including natural stone and wood, making them a popular choice among consumers.

Further, the growth in the residential and commercial sectors is amplified due to the up-gradation of existing infrastructure. This is particularly prevalent in the commercial construction sector, including offices, hotels, and lodging spaces, which are dominant applications promoting industry growth.

Application Insights

The floor tiles application segment accounted for the largest revenue share of 59.4% in 2020. Ceramic tiles are increasingly used on floors, walls, cladding, and countertops. Ceramic floor tiles are gaining popularity owing to their superior durability and excellent strength. In addition, these products are resistant to corrosion and scratch, thereby propelling their demand across outdoor spaces.

Consumers are rapidly shifting from traditional marble and stone floors to low-cost and maintenance-free ceramic floor tiles. Further, ceramic tiles are stain-resistant and maintain the appearance for a longer period. Technological advancements such as the enhancement of digital printing processes are further aiding accelerated demand for ceramic floor tiles.

Ceramic wall tiles are increasingly used in residential applications, like halls, lobbies, and bedrooms. Product manufacturers or contractors/installers recommend wall tile sizes by examining the area of installation. Large-sized wall tiles are increasingly gaining traction these days. In addition, planks are gaining popularity for bathroom walls.

Improvements in production technology have made it possible to produce tiles of larger dimensions, which are thin and lightweight as compared to other tiles. Large-sized tiles are predominantly used in commercial spaces, including airports, corporate offices, and healthcare facilities. However, difficulty in installing the tiles on a vertical surface and their heavyweight are some of the factors limiting growth.

Country Insights

The U.S. held the largest revenue share of 45.8% in 2020. The rising number of single-family houses and strengthening residential replacement in the country have supported the growth of the market in the U.S. In addition, the well-established manufacturing industry in the country, along with the presence of MNCs operating across all manufacturing industries, has played a major role in driving the demand for ceramic flooring in commercial applications in the U.S.

Domestic and foreign manufacturers are increasingly investing in the U.S. flooring market to meet the rising demand from various application industries. However, increasing import of flooring, primarily from price-competitive manufacturers across the globe is projected to hamper the market for domestic manufacturers across the country.

The market in North America is expected to witness significant growth over the coming years on account of the increasing construction of residential and commercial buildings in the region. The market is witnessing a rapid shift toward the domestic production of ceramic tiles, which is backed by the growing demand for flooring and walling applications.

The rise in commercial construction activities in key provinces in Canada is expected to boost the consumption of the product over the forecast period. Moreover, increasing government spending in enhancing public and private building infrastructure is projected to propel the demand for ceramic tiles in wall and flooring applications, which is anticipated to drive the market from 2020 to 2028.

Key Companies & Market Share Insights

Prominent manufacturers of the product in the region have been adopting various strategies including investments, agreements, partnerships, contracts, production capacity expansion, joint ventures, and collaborations to enhance their market presence. For instance, Daltile’s brand ‘Revotile’ produces tiles with a locking system, which are easy to install and are durable.

Constant improvement in technologies to increase flexibility and efficiency is encouraged by the majority of the players. For instance, an increasing trend of adopting sustainable solutions including green tiles and recycled tile from waste production has been observed among the players, including Roca Tile USA; Corssville Inc.; and Marazzi. Some prominent players in the North America ceramic tiles market include:

• Roca Tile USA

• Daltile

• Florim Ceramiche S.P.A.

• Crossville Inc.

• Marazzi

• Mirage Granito Ceramico USA Inc.

• Grupo Lamosa

• Mohawk Industries Inc.

• Ceramica del Conca Spa

• Interceramic

• Pamesa Ceramica Compactto S.L.U.

• Keratile S.L.U.

• Equipe Ceramicas, S.L.U.

• Vitromex USA, Inc.

• Porcelanicos HDC Ctra

• Tarkett

• Emser Tile

• Florida Tile, Inc.

• ANN Sacks Tile & Stone

• Iris US

North America Ceramic Tiles Market Report Scope

Segments Covered in the Report

This report forecasts revenue and volume growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the North America ceramic tiles market report on the basis of product, application, end use, and country:

• Product Outlook (Volume, Million Square Meters; Revenue, USD Million, 2017 - 2028)

  • Glazed Ceramic Tiles

  • Porcelain Tiles

  • Scratch-free Ceramic Tiles

  • Others

• Application Outlook (Volume, Million Square Meters; Revenue, USD Million, 2017 - 2028)

  • Wall Tiles

  • Floor Tiles

  • Others

• End-use Outlook (Volume, Million Square Meters; Revenue, USD Million, 2017 - 2028)

  • Residential

  • Commercial

• Country Outlook (Volume, Million Square Meters; Revenue, USD Million, 2017 - 2028)

  • U.S.

  • Canada

  • Mexico