GVR Report cover North America Chocolate Market Size Report

North America Chocolate Market Size Analysis Report By Product (Dark, Milk, White), By Application (Everyday, Premium, Gourmet, Seasonal), By Country, And Segment Forecasts, 2018 - 2025

  • Published Date: Jan, 2018
  • Base Year for Estimate: 2016
  • Report ID: GVR-2-68038-068-2
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 78

Industry Insights

The North America chocolate market size was estimated at USD 27.88 billion in 2016. Health benefits associated with dark chocolate are expected to drive growth over the forecast period. Dark chocolate is rich in iron, magnesium, and copper, on account of which, demand for the same is projected to grow in the region.

According to the National Institute of Mental Health, anxiety disorders are affecting 40 million adults in the U.S., which comprises 18% of its total population. Consuming chocolate boosts brain serotonin and acts as an anti-depressant. It also releases endorphins in the body, which has a feel-good effect. These factors are expected to drive demand in the U.S.

U.S. chocolate market

The U.S. accounted for the largest share in the North America chocolate market in 2016. Manufacturers are involved in initiatives to position chocolate as a healthier product by increasing the content of dark chocolate, fruits, nuts, and other ingredients to nutritive value and lower-calorie indulgence. This is expected to be one of the reasons behind the dominance of the U.S. in the North American market for chocolates.

Chocolate cups are used by premium bakeries to enhance the aesthetic value of their products. These stores serve puddings, mousse, custards, and other chocolate-based desserts and have a high-income group customer base. This trend is expected to propel the demand for chocolate in North America over the forecast period.

Ball roasters have been widely used but are now being replaced by fluid bed roasters, advanced technology with a similar working principle. These technologies are preferred when the flavor of a product is of high importance. Fluid bed roasters are also used in large industrial environments owing to their conducive characteristics, high roasting temperature, and capacity to roast large volumes of beans at a time.

Fluctuating prices of raw material is a key factor influencing the cost of production in the industry, thereby influencing the profitability of manufacturers in North America. Cocoa forms a key ingredient in manufacturing this product and has no substitute. volatility in prices of cocoa in the global market can be attributed to disturbances and irregular supply. This is likely to restrain market growth over the forecast period.

Product Insights

Even though the increase in chronic diseases like diabetes, cardiovascular diseases, and obesity is expected to restraint market growth, recent studies by several health institutes have proved that consumption of chocolates reduces the risk of cardiovascular diseases. This can be attributed to the presence of flavonoids, which increases the flexibility of arteries and veins. This is expected to drive the demand for different types of chocolates in the region.

Dark chocolate accounted for 27.7% of the overall revenue in 2016. The demand for the product is expected to grow on account of its increasing application in the confectionery and bakery industry. This can be attributed to owing to its premium and rich taste and associated health benefits. Furthermore, the growing preference of consumers toward sugar-free and healthier foods is expected to propel demand over the forecast period.

Increasing the use of white chocolates in cakes, desserts, candies, and other desserts are expected to have a positive impact on the growth of the segment. The product is rich in milk and cream content, which enhances the flavor of the dessert. Moreover, its color allows bakers to achieve a range of desired colors by adding food colorants, which is expected to further fuel industry growth.

Milk chocolates have lower cocoa content and high milk content, owing to which they are sweet and creamy and have a refined taste. This is expected to emerge as a major growth driver for the product over the forecast period. Growing demand for the product as an additive in icing on cakes, cupcakes, puddings, and other desserts is also expected to propel growth.

Application Insights

The everyday segment accounted for 52.2% of the revenue in 2016 on account of its use in the bakery and confectionery industry for decorative purpose, as toppings, and accents. They are also used as ingredients to make puddings, cakes, and cupcakes. Companies are taking initiatives to manufacture healthier products by adding nuts and fruits, which increases nutritive value, thereby leading to growth in demand.

Growth in the premium application is influenced by innovative packaging, ingredients, and brand experience. Lindt offers confectioneries in a boutique, which is perceived as premium confectioneries owing to the unique shopping experience provided to its consumers. Manufacturers are continuously working toward offering flavors that appeal to individuals as a luxury, thereby driving the market.

North America chocolate market

The seasonal chocolate segment is majorly driven by specific packaging, colors, shapes, and flavors tailored to an occasion’s requirements. Easter, Christmas, Thanksgiving, Mother’s Day, and Father’s Day are a few occasions driving demand for seasonal confectioneries. Also, manufacturing companies provide customized products to meet specific requirements, which is expected to drive demand over the forecast period. The gourmet segment is expected to witness growth over the forecast period owing to the increasing demand for handmade, personalized products.

Regional Insights

North America accounted for the second-largest share in the global chocolate market in 2016. Rising health awareness coupled with increasing per capita expenditure in this region is expected to drive demand and growth of dark chocolates over the forecast period. Furthermore, initiatives by key manufacturers such as Hershey’s and Mars Inc. to introduce new decorative cocoa-rich products are likely to support industry growth.

The U.S. accounted for the largest revenue share in 2016, accounting for close to 85% of the overall market. Rising obesity and depression has been one of the biggest challenges faced by the U.S. healthcare industry. Consumption of chocolate releases endorphins in the body, known to uplift mood. Its consumption also helps reduce weight, which will further drive the market over the forecast period.

Revenue in Mexico is expected to be driven by various marketing strategies adopted by major manufacturers in the country. These players are targeting the youth by increasing supply in convenience stores and hiking shelf visibility in retail stores. The market is also fueled by seasonal demands on occasions and festivals such as Easter, Christmas, Thanksgiving, and Halloween.

In Puerto Rico, Dominican Republic, Jamaica, Cuba, and the Bahamas, dark chocolate is consumed owing to the rich taste and exquisite appearance it provides to confectionery products, especially attracting tourists in these regions. Furthermore, the industry is expected to be propelled by the low cost of the product owing to an abundant supply of raw materials, i.e. cocoa plantations, in these countries.

North America Chocolate Market Share Insights

New product development and innovative marketing were among the major growth strategies adopted by manufacturers such as Mars Inc.; Nestle; and Hershey’s. Lindt resorted to improving customer experience with its strong distribution channel and several exquisite boutiques to increase its market share and augment market revenues.

The industry is characterized by continuous technological advancements to produce refined products with low sugar content in a bid to gain market share. Companies also resort to the introduction of one-of-a-kind, gourmet sweets for special occasions. The vast distribution network of industry players has reduced selling and distribution costs, making them prominent players in the market.

Report Scope



The base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecasts period

2017 - 2025

Market representation

Volume in kilo tons, revenue in USD million, and CAGR from 2017 to 2025

Regional scope

North America

Country scope

U.S., Canada, and Mexico

Report coverage

Revenue forecasts, company share, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the report

This report forecasts revenue growth at regional and country levels and provides an analysis of industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the North America chocolate market report based on the product, application, and region:

  • Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)

    • Dark

    • Milk

    • White

  • Application Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)

    • Everyday

    • Premium

    • Gourmet

    • Seasonal

  • Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2014 - 2025)

    • North America

      • The U.S.

      • Canada

      • Mexico

      • Rest of North America

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