The North America glamping market size was valued at USD 669.9 million in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 12.6% from 2023 to 2030. Social media's growing consumer impact is expected to raise awareness of glamping and its advantages. Also, the industry is likely to benefit from significant discounts as well as appealing vacation packages provided by the different tourism websites. American cities have used festivals to draw talent and market business. Glamping, or glamorous camping, has become one of the most well-liked consumer fads in the United States. The rise in the number of concerts and significant music events held every other week in various parts of the world is also anticipated to play a significant role in boosting the glamping industry over the forecast period.
As glamping is camping for the younger generation and allows for an escape without sacrificing luxury, many consumers are drawn to the concept. Additionally, consumers are more attracted to glamping than traditional camping because of the plush furnishings and comfortable beds. Likewise, a number of initiatives by Airbnb and local government promotion about the advantages of glamping are the factors anticipated to have a favorable effect on the market during the forecast period.
Other key reasons that will increase the North America glamping industry over the coming years include preferences for glamping over camping, time availability, and consumer willingness to pay for luxury travel. A UK-based independent vacation cottage rental company with more than 30 years of experience, Sykes, claims a 45% increase in glamping reservations in 2021 as compared to 2019.
People who take staycations can choose from a variety of locations while still not traveling too far from home. This is anticipated to have a positive effect on the glamping market, where consumers who favor luxurious vacations in nature can also partake in a variety of enjoyable activities offered by the various glamping resorts. De-stressing and relaxation are the important factors that are anticipated to drive the glamping market, but growth of eco-tourism and the demand for a healthy lifestyle are anticipated to have even more positive effect on the sector.
In order to compete with rival businesses' quick penetration and expansion, businesses are also concentrating on establishing and growing their glamping sites. To expand their service reach and increase their income, many market participants are more open to partnering with well-known hotels and restaurants, software providers for high-tech appliances, culinary services, musicians and bands, and other parties.
The cabin and pods segment dominated the market with a share of 39.3% in 2022. Luxury camping accommodations like cabins and pods have been affected by the campers' growing desire to participate in an immersive experience without forgoing comfort. In addition, eco pods are increasingly popular among campers as the best option for ecotourism due to their use of local, natural, and recycled resources, which also contribute to providing protection from weather and rain while maintaining a comfortable homey feeling.
The tents segment of the glamping market is anticipated to have one of the highest CAGR of 13.8% over the forecast period of 2023-2030. The main outdoor tourist companies give luxury amenities in tents like air conditioning, TV, Wi-Fi, and luxury beds along with a rough camping experience. They also provide indoor bathrooms and portable toilets. The availability of national parks and abundant wildlife also contribute to the acceptance and success of tents among consumers. Booking platforms and the growing influence of travel agents have made it simpler for customers to choose the ideal tents for their requirements.
The age group 18-32 years dominated the North America glamping industry with a share of 45.1% in 2022. The idea of wedding glamping is appealing to younger generations, who are interested in destination weddings, so business organizers are including this category in their product offerings. For weddings, private gatherings, and concerts, Buffalo, a New York-based startup, provides luxury rentals. As a result, these developments are encouraging younger generations to embrace the glamping lifestyle.
Age 33-50 years is expected to be the second fastest-growing segment with a CAGR of 12.6% over the forecast period of 2023-2030. The increasing need to get away from their hectic lifestyle and high disposable income are expected to be the key factors driving the segment growth over the forecast period. Consumers in this age group are mostly married and are hence either accompanied by their spouse or family during such glamping trips.
The U.S. has dominated the North America glamping industry with a share of 83.02% in 2022. Travelers interested in glamping want services and amenities similar to that in hotels or resorts. They prioritize services and amenities that include social activities, Wi-Fi, a full kitchen, and private restrooms and want them in a family-friendly, laid-back atmosphere that offers a mix of activities and peace.
Furthermore, snow-based recreational activities historically have continued into the spring increasing the frequency of glamping activities. Future shoulder seasons are likely to offer more warm-weather recreational opportunities (e.g., hiking, nature-viewing) and fewer snow-based activities.
Canada is anticipated to have considerable growth in the CAGR of 9.4% during the forecast period of 2023-2030. Throughout the forecast period, it is anticipated that the rising income levels among tourists and their willingness to take different kinds of vacations would have a favorable effect on the market. Also, provincial parks and provincial recreation areas (PRAs) in Canada offer various front country camping amenities such as washrooms, showers, firewood, lake access, and maintained trails.
Provincial campground services can range from walk-in tenting campsites to full-service recreational vehicle (RV), tent, and yurt sites with electricity and water services or comfort camping units, thereby increasing the bookings for the glamping sites in the country.
The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of the North America glamping market. Players in the market are diversifying their service offerings to maintain market share.
In January 2022, Under Canvas and Rivian, an American electric vehicle automaker and automotive technology company, announced a partnership to offer Rivian’s open-network Waypoints chargers to outdoor campsite areas, including the Under Canvas Moab and Under Canvas Lake Powell-Grand Staircase, in the 2022 season.
In June 2020, Ventana Big Sur introduced an all-inclusive package that combines luxury, simplicity, and convenience. Ventana’s all-inclusive approach is highly customized, with a dedicated Leisure Concierge connecting each guest before booking.
Some of the key players in the North America glamping market include:
THE LAST BEST BEEF LLC (The Resort at Paws Up)
Capitol Reef Resort
Ventana Big Sur, an Alila Resort
Westgate Resorts (Westgate River Ranch
LITTLE ARROW OUTDOOR RESORT
The Griffin Ranch
Dunton Hot Springs
Market size value in 2023
USD 790.1 million
Revenue forecast in 2030
USD 1,725.7 million
CAGR of 12.6% from 2023 to 2030
Base year for estimation
2017 - 2021
2023 - 2030
Revenue in USD million and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Accommodation, age group, region
Key companies profiled
THE LAST BEST BEEF LLC (The Resort at Paws Up); Conestoga Ranch; Capitol Reef Resort; Ventana Big Sur, an Alila Resort; Westgate Resorts (Westgate River Ranch); LITTLE ARROW OUTDOOR RESORT; Huttopia Adirondacks; The Griffin Ranch; Dunton Hot Springs; Under Canvas; VILLAGE CAMP
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This report forecasts revenue growth at regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the North America glamping market based on accommodation, age group, and region:
Accommodation Outlook (Revenue, USD Million, 2017 - 2030)
Cabins & Pods
Age Group Outlook (Revenue, USD Million, 2017 - 2030)
18 - 32 years
33 - 50 years
51 - 65 years
Above 65 years
Regional Outlook (Revenue, USD Million, 2017 - 2030)
b. The North American glamping market was estimated at USD 669.9 million in 2022 and is expected to reach USD 790.1 million in 2023.
b. The North American glamping market is expected to grow at a compound annual growth rate of 12.6% from 2023 to 2030 to reach USD 1,725.7 million by 2030.
b. The U.S. dominated the North American glamping market with a share of around 83.02% in 2022. This is owing to the consumers' preferences for comfortable and luxurious vacations, as well as open-air live music events and social media influencers, which have increased the popularity of glamping sites
b. Some of the key players operating in the North American glamping market include THE LAST BEST BEEF LLC (The Resort at Paws Up), Conestoga Ranch, Capitol Reef Resort, Ventana Big Sur, an Alila Resort, Westgate Resorts (Westgate River Ranch, LITTLE ARROW OUTDOOR RESORT, Huttopia Adirondacks, The Griffin Ranch, Dunton Hot Springs, Under Canvas, VILLAGE CAMP.
b. Key factors that are driving the North American glamping market growth include increasing consumer spending on comfortable and luxury camping in an eco-friendly environment.
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