Nursing Products Market Size, Share & Trends Analysis Report By Type (Nursing Pillow, Nursing Cover, Nursing Pad, Nipple Cream, Nursing Bra, Nursing Station, Breast Pump, Pumping Accessories), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global nursing products market size was valued at USD 4.4 billion in 2020 and is expected to witness a CAGR of 8.1% from 2021 to 2028. The rising awareness regarding maternity care and various innovations to help nursing mothers are some of the key factors contributing to the market growth. Nursing products make breastfeeding easier and more comfortable for new mothers. In addition, products such as nipple creams, nursing pillows, and nursing stations, among others, are essential items in case new mothers encounter challenges with breastfeeding. The COVID-19 pandemic has disrupted supply chain networks across the globe. The supply chain plays a vital role in making essential supplies available wherever they are required. Therefore, in certain regions, the supply of nursing products such as breast pumps and pumping accessories was affected for a time period. The pandemic tested the resilience and flexibility of manufacturers and suppliers in the beginning phase to maintain essential operations.

The baby and mother care sector is witnessing growing demand in segments including food and beverages, personal care products, furniture, and nursing or feeding products. Population growth and emerging economies are contributing to the rising demand for nursing products, especially in countries of Asia Pacific, Latin America, and Africa. In addition, the demand for premium quality products over cheap prices is rising significantly.

The millennial generation and Gen Z population are entering the parenthood phase. Millennial and Generation Z parents are more independent financially and keen on striking a balance between their careers and parenting. This can put pressure on new moms. Hence, many manufacturers of nursing products have introduced innovative products to cater to the requirements of new mothers.

Type Insights

In 2020, the breast pump segment dominated the market and accounted for a revenue share of 53.0%. The demand for electric breast pumps is growing among working women due to the ease and convenience of usage. Women, especially working women, are conscious of the nutritional requirements of their babies and choose to feed breast milk to babies. Breast pumps are useful options for mothers as it is easier to balance their careers, by also taking care of their babies on the go.

The nipple cream segment is anticipated to witness a CAGR of 12.5% from 2021 to 2028. The use of natural and organic personal care and skincare products, especially during pregnancy and nursing, is gaining popularity. The manufacturers are introducing innovative formulations of nipple balms or creams that are fragrance-free, suitable for frequent use, and require no wipe-off before breastfeeding.

Regional Insights

North America held a majority of the market share of 49.0% in terms of revenue in 2020. The presence of well-established healthcare infrastructure, technological advancements for the new mothers and infants segment, rise in women employment, and increasing customer awareness about these accessories are expected to augment the region’s growth. According to the CDC, around 3.6 million babies were born in the U. S. in 2020. Also, some of the key players such as Newell Brands, Ameda, and Pigeon Corporation are located in the U.S.

Asia Pacific is expected to witness the fastest CAGR over the forecast period pertaining to the rising awareness regarding maternity care among lactating women. In addition, the growth in working women is creating opportunities for the adoption of innovative products such as breast pumps to help working women deal with challenges that might occur during the breastfeeding phase.

Key Companies & Market Share Insights

Customers are now demanding premium quality products over cheap pricing due to growing disposable incomes. Hence, manufacturers are taking into consideration the factors such as purchasing history and the shopping mentality of new parents. The manufacturers are also focusing on improving their online presence to grow their market outreach driven by digital transformation. Digital transformation has become a key for businesses to keep growing, especially during the pandemic.  

The development of easier accessible e-commerce platforms, brand websites available on-click, and social media promotions are likely to drive the demand for nursing products. Moreover, the acquisition of new customers and providing a better customer experience to existing customers is a key to market growth. The market is growing due to the rising focus on product innovations, increasing affordability, attractive product designs & packaging, and better quality of products. The introduction of dual breast pumps is becoming popular among breastfeeding mothers as it saves a lot of time.

In November 2020, Spectra Baby USA launched Synergy Gold dual-powered electric breast pump and wearable milk collection inserts. The company launched a dual breast pump as it allows double settings, permitting moms to control each side independently with individually tailored pumping sessions. Some of the prominent players in the nursing products market include:

• Ameda

• Pigeon Corporation

• Koninklijke Philips N.V.

• AVINCI BABY

• Bravado Designs USA

• Spectra Baby USA

Nursing Products Market Report Scope

Global Nursing Products Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For this study, Grand View Research has segmented the global nursing products market report based on type and region:

• Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Nursing Pillow

  • Nursing Cover

  • Nursing Pad

  • Nipple Cream

  • Nursing Bra

  • Nursing Station

  • Breast Pump

  • Pumping Accessories

  • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

    • South Africa