Cereal grains feed a large population around the world. Oat sales have witnessed an increase in demand over the past few years. It is regarded as nutritious morning food since they are packed with vitamins, fibers, and minerals that are good for the body. Oats are simpler to raise than other grains since they require fewer resources to grow and have higher disease resistance.According to the, U.S Department of Agriculture, the total oats production of world was 25,774 MT in 2022 and Canada had the highest production of 5,226 MT followed by Russia 4,500 MT production.
It offers health benefits including minimizing cholesterol, aiding in weight loss, and improving digestion. Demand for oats is likely to rise in the coming years as consumers are expected to become more health conscious. Oats are a popular wheat-free alternative to wheat and other grains. This has resulted in an upsurge in oats demand in recent years. Oats are a strong source of plant-based protein, making them an appealing alternative for vegetarian or vegan diets.
Oats are widely found in morning cereals, granola bars, and oatmeal. They can also be used to make baked products like cookies and bread. Oats are a common ingredient in animal feed, particularly for horses and animals. Oats can be used in a range of industrial processes, including papermaking and oilseed processing.
Initiatives by public and private organizations operating in the market are also anticipated to accelerate market expansion. For instance, in December 2022, Tata Soulfull launched a new digital campaign with a new tag line for its product line, Tata Soulfull masala oats. The main aim behind this campaign is to strengthen its proposition in the market. The campaign also aligns with the UN’s “International Year of Millets 2023” that emphasizes millet based snacking and food choices.
In April 2022, William Reed Ltd, expanded its oats milling factory in Crewe (UK) to boost oats milling capabilities at its site. This expansion is expected to increase oats milling capabilities by 50% in the coming four years.
In September 2022, Quaker Foods and Beverages, a U.S.-based food corporation owned by PepsiCo, Inc., announced the launch of Quaker Oats Muesli. This product launch enabled the company to enter the Ready-to-eat (RTE) cereal segment.
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The Quaker Oats Company
Nature's Path Foods
B&G Foods, Inc.
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