OBGYN EHR Market Size, Share & Trends Analysis Report By Product (Client Server-based, Web-based), By Application (Scheduling, Billing, Clinical Documentation), By Region, And Segment Forecasts, 2023 - 2030

OBGYN EHR Market Size & Trends

The global OBGYN EHR market size was valued at USD 1.6 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 9.50% from 2023 to 2030. The growth of the market is driven by the increased focus on quality healthcare, higher demand for automation, and the need for efficient data management. In addition, the growing use of cloud-based EHR solutions and the rising demand for integrated healthcare solutions are expected to drive the market growth. The adoption of electronic health records (EHRs) is gaining momentum among gynecology practices, primarily due to their convenience and accuracy in managing patient data.

These systems enable easy storage and data retrieval and access to health information from multiple locations, enhancing both patient care and administrative efficiency. In addition, EHR systems can reduce paperwork and save time, ultimately leading to improved patient satisfaction. The increasing popularity of EHR among gynecologists and obstetricians is driven by their ability to streamline operations and reduce the overall healthcare experience for patients. The 2019 OB-GYN Workforce Study highlighted a shortage of physicians in the U.S. healthcare system, particularly in gynecology. The American Congress of Obstetricians and Gynecologists (ACOG) indicated a shortfall of up to 8,800 obstetricians and gynecologists in 2020.

Digital transformation can address the workforce shortage by streamlining the workforce. As a result, the demand for advanced electronic health records designed specifically for OB-GYN practices is expected to increase over the forecast period. The market is witnessing rapid expansion, propelled by supportive government initiatives aimed at promoting the adoption of healthcare information technology solutions. For instance, the My Health Record platform is managed by the Australian Digital Health Agency. This national digital health record system ensures that every Australian citizen has a record.

By the end of 2022, the agency aims to enable all healthcare providers in the country to access and contribute to the comprehensive healthcare information available on the platform. The market has been significantly affected by the COVID-19 pandemic. The pandemic has led to a decline in pregnancies and births due to higher stress, financial difficulties, job losses, and general uncertainty. As a result, the demand for OB-GYN services has declined. However, as the situation improves & pandemic impact reduces, the demand for gynecology and obstetrics services is expected to increase in the coming years.

Product Insights

On the basis of products, the market has been further segmented into client-server-based EHR and web-based EHR. The web-based EHR segment accounted for the largest share of 55.4% of the overall revenue in 2022. This was owing to the popularity of web-based EHRs among healthcare providers operating on various scales. Web-based EHRs can be deployed and used without the need for in-house servers and can offer customizations and improvements, as per the customers’ needs.

The client-server-based EHR product segment is anticipated to witness significant growth as these HER systems do not require stable internet facilities as much as web-based EHRs. The growing importance of these solutions in improving performance and cost-effectiveness is expected to drive segment growth. However, many providers refrain from using external servers due to privacy issues, which is likely to hinder the growth of this segment to some extent.

Application Insights

The workflow management application segment dominated the market in 2022 and accounted for the maximum share of 26.5% of the overall revenue. Workflow management solutions can help healthcare providers to optimize their daily operations, reduce errors, improve efficacy, and enhance patient care. This is propelling the segment's growth. Moreover, by implementing OBGYN EHR, healthcare professionals can benefit from features, such as appointment scheduling, electronic charting, clinical documentation, and lab integration.

The billing application segment is anticipated to register the highest CAGR during the forecast period. This growth can be attributed to complex reimbursement and billing codes and increasing focus to reduce billing errors. The introduction of electronic health records for medical coding and billing has simplified the process compared to traditional paper-based methods. Entering data into computerized systems is more convenient and efficient, reducing the chances of mistakes and improving overall accuracy in billing procedures.

Regional Insights

North America dominated the market with a share of 46.7% in 2022. Major factors contributing to its growth are policies supporting the adoption of EHR and the availability of infrastructure with high digital literacy. Furthermore, improving support for the adoption of HCIT by payers and healthcare providers is expected to boost market growth. Favorable government initiatives regarding population health management are driving the market. As per The Office of the National Coordinator for Health Information Technology (ONC), the adoption of EHR has increased to 96% of hospitals and 78% of Office-based Physicians in 2021 in the U.S.

On the other hand, the Asia Pacific region is anticipated to witness a lucrative growth rate during the forecast period due to the growing geriatric population. The increasing demand for quality standards and services is boosting the digitalization of healthcare in the region. Healthcare organizations are focusing on delivering quality healthcare treatment for patients amid resource and cost restraints. As a result, hospitals are actively investing in digital health technologies, such as EHRs, thereby supporting regional market growth.

Key Companies & Market Share Insights

The market players are involved in product launches, expansions, collaborations, and acquisitions to strengthen their market presence. For instance, in May 2023, ModMed expanded its OBGYN suite to incorporate aesthetic capabilities into its EHR. This comprehensive solution combines electronic health records, payment systems, patient interaction, practice administration, image & inventory management, and data analysis, aiming to enhance obstetrics and gynecology practices with innovative workflows. Some of the key players in the global OBGYN EHR market include:

• InSync Healthcare Solutions

• Practice Fusion, Inc.

• WRS Health

• Bizmatics, Inc.

• Greenway Health, LLC

• CureMD Healthcare

• NXGN Management, LLC

• Infor-Med Inc.

• EndoSoft LLC

• RevenueXL Inc.

OBGYN EHR Market Report Scope

Global OBGYN EHR Market Report Segmentation

This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the OBGYN EHR market based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Client Server-based EHR

  • Web-based EHR

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Scheduling

  • Billing

  • Clinical Documentation

  • Workflow Management

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait