Online Event Ticketing Market Size, Share & Trends Analysis Report By Platform (Desktop, Mobile), By Event Type (Sports, Music, Movies), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2023 - 2030

Online Event Ticketing Market Size & Trends

The global online event ticketing market size was valued at USD 55.40 billion in 2022 and is expected to grow at a CAGR of 6.0% from 2023 to 2030. The market is expected to be influenced by the increased adoption of the internet and the rising popularity of mobile applications for online ticket booking of movies, sports events, and live shows. This trend is particularly significant in Asia Pacific, where customers are willing to pay additional internet handling charges to avoid the inconvenience of standing in long queues. These factors have had a positive impact on the market's growth.

Rigorous promotion and advertising activities undertaken by online ticketing services play a pivotal role in increasing the sale of tickets through their channels. Ease associated with purchasing tickets through Internet-enabled smartphones and tablets has completely changed the dynamics of ticketing services. Prominent services providers are increasingly developing user-friendly apps for Android and iOS to facilitate hassle-free ticket purchases.

Rising consumer disposable income, especially in emerging countries, is expected to considerably contribute to market growth. This, in turn, is increasing discretionary spending on entertainment and leisure services. Movies, music concerts, sports events, and stand-up comedy can be considered the backbone of the entertainment industry.

Various technological advancements have changed the way consumers buy services and products. Several companies have started using the Internet for cutting marketing costs to stay ahead in a highly competitive market. Customers can compare prices, service features, and after-sale service facilities, further boosting adoption. The rapid growth of Internet users across the globe has provided bright prospects for e-marketers.

Service providers offer various deals and discounts along with special incentives such as pre-sales and additional discounts. They are re-designing their websites and developing mobile applications and enhanced online event ticketing software to offer a user-friendly booking experience. Additionally, offering seating preference to viewers, providing mobile tickets in the form of a barcode, and portraying a view of the screen/stage/ground from viewers’ preferred seat are some of the features offered to enhance customer experience and their position in the market.

Vendors are also focusing on providing combination deals to patrons. For instance, they offer food at highly discounted prices at the event locations in a bid to remain competitive. They also focus on forming tie-ups with banks and mobile wallet providers to lure customers into buying tickets from their portals.

Digital projection combined with satellite delivery allows exhibitors to expand their product offerings, including the presentation of 3-D content and alternative entertainment. Alternative entertainment may include pre-recorded programs as well as live sports programs, concert events, the Metropolitan Opera, gaming events and other special presentations. New and enhanced programming alternatives is expected to expand the industry’s customer base and increase patronage for exhibitors.

Suppliers across the globe are opting for various measures to stay competitive in the emerging market. The companies offer various discounts and offers along with special incentives like additional pre-sales discounts. The service providers are re-designing their websites along with developing mobile applications to offer user-friendly booking experience. Additionally, select-your-own-seat, print-at-home-tickets and “view from seat” are some of the enhanced feature offered by the suppliers to enhance customer experience and thus increase their market share.

The introduction of RFID tags built in to wristbands allow customers for ticketless entry and cashless event purchases. RFID tags are useful in multi day events, it includes customer information which is displayed at the time of security check. However, prepaid smart cards are another emerging trend which reduces queue at vendor stands, provides entry, and simplified merchandise transactions. Furthermore, it includes linked bank account which provide cashless transactions.

Event organizers across the globe are forming new ways to offer exclusive passes for catching attention of audiences’ growing appetite for customization. Organizers are adding new categories to their events for attracting more customers. Furthermore, the proliferation in technology is transforming the overall industry dynamics. The growing advancement in data analysis and gathering, and wireless technology is significantly impacting events globally. Social media has positively impacted event marketing and promotions, as customers build communities and pages, and share their experiences worldwide.

Venue owners, concert organizers, and event organizers across the globe are selling VIP packages. The VIP package includes various benefits, such as premium food and beverages, back stage access, preferred seats, and VIP rest rooms. The new trend is adopted by event organizers for providing convenience and premium experiences to customers. Furthermore, by doing so, event directors, organizers are generating bigger audience and huge revenue.

Platform Insights

Based on platform, the global online event ticketing market is segmented into desktop and mobile. The mobile segment captured the largest revenue share of 53.8% in 2022 and is estimated to register the fastest CAGR of 8.2% over the forecast period. Mobile devices have gained popularity as the preferred device for purchasing tickets, which can be largely attributed to declining prices of Internet packs, coupled with growing penetration of high-speed 3G and 4G connectivity among the masses. Mobile booking is perceived as simpler than traditional online booking via computers. Software developers are developing user-friendly interfaces and frequent updates to enhance user experience.

A significantly higher number of theaters and exhibitors have started accepting m-tickets and e-tickets to prevent the wastage of paper. These tickets are equipped with barcodes or QR codes scanned by attendants to ensure authenticity. Many service providers offer loyalty programs to users to retain them for a longer period through their mobile platforms.

The increasing trend of internet use for bookings and reservations is expected to bolster the market significantly. The overall process has become easy, reliable, quick, and safe. Furthermore, the hassle-free process of online booking and transactions increases convenience for both consumers and service providers. Such services save time and are a cost-effective way of buying movie and event tickets.

The desktop segment is estimated to significantly grow over the forecast period. Desktop devices offer a larger screen size and better browsing experience than mobile devices, allowing users to view event details and seating charts and select seats more easily. This enhanced user experience can lead to higher conversion rates and customer satisfaction. Furthermore, desktop devices are often equipped with advanced security features and antivirus software, which can instill greater confidence in users when sharing personal and financial information for ticket purchases. This heightened sense of security can be a significant driver for individuals who prioritize data protection and are more inclined to make online transactions on a trusted desktop platform.

Event Type Insights

Based on event type, the market is segmented into sports, music, and movies. music segment accounted for the largest revenue share of around 36.0% in 2022 and is estimated to register the fastest CAGR of 6.7% over the forecast period. The increasing popularity of live music events and the desire for unique and immersive experiences drive the demand for online ticket purchases. Music lovers actively seek opportunities to attend concerts and festivals featuring their favorite artists and bands. Furthermore, technological advancements have played a vital role in the growth of the music segment in online event ticketing. Mobile applications and websites offer enhanced user interfaces, personalized recommendations, and real-time updates on ticket availability. These technological innovations have made it easier for music fans to stay informed and purchase tickets promptly, contributing to the market's growth.

The sports segment is estimated grow significantly over the forecast period. The rising popularity of sports has resulted in a surge in online ticket sales for sporting events. High-profile sports competitions like the National Football League (NFL), the FIFA World Cup, the Olympic Games, the ICC Cricket World Cup, and the Indian Premier League (IPL) enjoy a massive fan base, contributing to the increased demand for online ticketing services in the sports segment.

The movie ticketing segment is also characterized by high competition among service providers. In the U.S., for instance, Fandango, Movietickets.com, and Atom vie to secure the largest customer base by establishing tie-ups with leading cinema halls and offering attractive discounts to customers.

Regional Insights

North America dominated the market and accounted for the largest revenue share of 36.2% in 2022, due to higher per capita income and increased proliferation of the Internet in countries such as the U.S. and Canada. Mobile movie ticketing services are expected to emerge as a key revenue-generating segment over the forecast period in North America due to consumer convenience and accessibility associated with purchasing movie tickets.

The market in the United States is expected to experience substantial growth during the forecast period. This growth can be attributed to the increasing number of tech-savvy individuals in the country with higher disposable incomes. The U.S. is also renowned for its thriving entertainment industry, particularly Hollywood, which fuels greater demand for convenient ticket-purchasing methods. As a result, the online ticketing sector has witnessed a surge in popularity as consumers seek easy and efficient ways to purchase tickets for various events.

Asia Pacific is expected to register the fastest CAGR of 8.8% over the forecast period, due to the increasing penetration of the internet and smart devices. Moreover, factors such as strong economic growth and prosperity, a shift towards a western-oriented lifestyle, rising broadband penetration, and the launch of new-age cinemas are expected to drive market growth in countries like India and China over the forecast period.

The Indian market is highly profitable for movie-ticketing service providers, primarily due to the extensive queues formed at theaters for advanced bookings whenever new movies are released. Unlike in the U.S., where offering preferred seating options is often seen as an additional service, it is considered an essential requirement in countries like India and China. One of the major players in India, BookMyShow, reportedly conducts more than 35,000 transactions daily and sells over 95,000 tickets across the country.

MEA is anticipated to witness considerable growth over the forecast period. The rapid adoption of smartphones and tablets in countries such as Qatar, Turkey, and the UAE is anticipated to drive market growth. The 2022 FIFA World Cup is scheduled to be staged in Qatar; this is likely to provide an impetus to service providers in the country.

Key Companies & Market Share Insights

The industry players are undertaking strategies such as product launches, acquisitions, and collaborations to increase their global reach. For instance, in May 2023, SI Tickets launched Box Office, a self-service event management and ticketing platform designed in collaboration with ConsenSys and powered by Polygon's blockchain-based technology. Box Office is the world's initial system that integrates a comprehensive NFT ticketing platform for events of any kind, providing access to both standard non-NFT tickets and a wide choice of major sports, concert, and theatre events available on the SI Tickets marketplace at the same time.

Recent Developments

• In June 2023, Seat Unique secured EURO 7 million (USD 9 million) in its series A funding round. This significant funding follows Seat Unique's remarkable achievement of surpassing EURO 30 million (USD 32.6 million) in ticket sales and collaborations with more than 40 prominent UK venues, clubs, and promoters. The platform provides VIP access to various sports events, including The Ashes 2023, Premier League, Formula 1 races, and Wimbledon. The funding round supports the company's growth into new sectors and markets while bolstering its current collaborations with event organizers and venues.

• In April 2023, Evvnt Inc., an event ticketing and marketing solutions provider, has recently introduced a new Mobile Box Office to enhance event gate and door sales. This mobile application offers event organizers and venues an efficient way to manage ticket sales and streamline the check-in process. With the Mobile Box Office, organizers can easily select tickets, process payments, and check in attendees from their mobile devices. The app boasts a user-friendly interface specifically designed to accommodate busy events.

• In April 2023, TicketRev launched its new mobile app with pre-seed funding of USD 1.1 million. The platform empowers fans by allowing them to specify their desired price and seating location preferences. This unique feature enables ticket sellers and teams to consider and accept these requests, facilitating the liquidation of unsold inventory. In addition to the funding, TicketRev plans to expand its platform and reach a wider audience with its buyer-focused model.

• In February 2023, SeatGeek collaborated with Major League Baseball (MLB) in North America, establishing itself as the official ticket marketplace for MLB events. As part of the collaboration, SeatGeek will integrate ticket barcodes, enabling fans to resell their MLB tickets on SeatGeek's platform. Moreover, MLB and its teams will gain access to SeatGeek's analytical tools and event attendee database, which will assist them in identifying new target audiences.

• In January 2023, Jackpot.com, the online lottery ticket platform, announced its expansion into the Texas market, supported by a substantial funding amount of USD 42 million. This funding has been secured from prominent professional sports franchises in the country. Additionally, Jackpot.com has formed strategic marketing partnerships with sports teams such as the San Antonio Spurs, Houston Rockets, and Dallas Cowboys. As part of these exclusive partnerships, Jackpot.com will introduce targeted promotions tailored to the respective fanbases of these teams. Furthermore, the company will cross-promotion by advertising the Jackpot.com app through various channels, including radio, internet, and billboards.

• In April 2022, Yatra Online, Inc. launched a Meta Search tool on its corporate travel booking platform to simplify searching and booking flights and hotels. This user-friendly tool minimizes friction and bridges the gap between the search and booking stages. With the Meta Search tool, large corporations with multiple vendor partners search across these vendors and view their employees' best options on a single screen. As business travel continues to recover strongly in India, this Meta Search tool enhances the convenience of booking and helps business travelers save costs.

Online Event Ticketing Market Report Scope

Global Online Event Ticketing Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global online event ticketing market on the basis of platform, event type, and region:

• Platform Outlook (Revenue in USD Million, 2017 - 2030)

  • Desktop

  • Mobile

• Event Type Outlook (Revenue in USD Million, 2017 - 2030)

  • Sports

  • Music

  • Movies

• Regional Outlook (Revenue in USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa

    • United Arab Emirates (UAE)

    • Saudi Arabia

    • South Africa