The global online investment platform market is expected to witness significant growth over the forecast period. The increasing number of High-Net-Worth Individuals (HNWIs), growing use of blockchain for wealth management, rising preference for digital payments, and increasing popularity of cryptocurrency are some of the major factors that are anticipated to drive the growth of the market over the forecast period. Rapid digitalization, continued advances in financial technology, and the growing need for effective regulatory compliance are also expected to contribute to the growth of the online investment platform market.
Online investment platforms are gradually transforming the retail investment environment by helping both consumers and financial advisers in managing their investments efficiently. This is particularly encouraging venture capital firms across the globe to invest aggressively in online investment platforms. For instance, in January 2021, PT Ajaib Sekuritas Asia, an online investment platform provider, announced raising USD 25 million Series A led by Horizons Ventures, a venture capital firm. Given the low stock investment penetration rate in Indonesia, PT Ajaib Sekuritas Asia plans to utilize Series A for its #MentorInvestai campaign, which envisages collaborating with the government to educate millennials on financial planning and investment while hiring more engineers to expand the company’s technology infrastructure.
The various features to facilitate advanced charting tools, user customization, fast investment transactions, mobile & cloud-based functionality, and research tools supporting big data, which are being offered under online investment platforms, are expected to play a vital role in driving the growth of the market over the forecast period. Given that millennials make up an increasingly large proportion of the overall investor market, online investment platform providers are working proactively to cater to the evolving expectations of millennials.
One of the most significant features, which is driving the demand for online investment platforms, is the speed at which these platforms can route and execute orders. Low-latency trading solutions can particularly help traders and investors in saving their valuable time and money. Similarly, online investment platforms also offer customizable charting tools, which provide highly interactive and intuitive charting features, such as real-time market analysis, flexible customization options, trade-based and time-based options, and the ability to incorporate trades automatically into charting tools, among others.
An online investment platform envisages a software system designed to help traders and investors in keeping a track of their investment portfolios effectively while exploring new investment opportunities. Such platforms are specifically designed to allow modern traders and investors to manage funds and risks, meet the compliance requirements, and effectively assess the performance of the portfolio investments using analytics, simulation, and reporting capabilities offered by the platform.
Online investment platforms help investors in organizing multiple investment portfolios under a single comprehensive view, and in managing multiple investment portfolios from a central platform. These platforms automate the processes and workflows and optimize investment performance. The dashboards, reports, and visualizations offered typically under online investment platforms can potentially help investors and traders in analysis, presentations, and performance assessments.
The key players in the online investment platform market include eToro Ltd.; Fiserv, Inc.; Profile Software; Fidelity Investments; E*TRADE Financial Holdings, LLC; Temenos AG; and SS&C Technologies, Inc.; among others. These market players are pursuing various strategies, including new product development, to ensure a competitive edge amid the intensifying market competition. For instance, in February 2019, Profile Software, a provider of financial solutions, launched its web-based Axia Suite release 2.1, which offers reporting capabilities and supports compliance management and advanced investment management.
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