Online Laundry Service Market Size, Share & Trends Report

Online Laundry Service Market Size, Share & Trends Analysis Report By Service (Laundry Care, Dry Clean, Duvet Clean), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-2-68038-965-4
  • Number of Pages: 80
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the online laundry service market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for online laundry service market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of online laundry service market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Online Laundry Service Market Categorization:

The online laundry service market was categorized into three segments, namely service (Laundry Care, Dry Clean, Duvet Clean), application (Residential, Commercial), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The online laundry service market was segmented into service, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The online laundry service market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into sixteen countries, namely, the U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; China; India; Japan; Australia; South Korea; Brazil; UAE; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Online laundry service market companies & financials:

The online laundry service market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • DhobiLite - Established in 2011 in Noida, DhobiLite is an Indian company that provides on-demand laundry and dry-cleaning delivery services. The company’s range of online services includes laundry, steam press, dry cleaning, car cleaning, shoe cleaning, and the cleaning of accessories such as handbags, purses, and jackets. Customers can order these on-demand services through the company’s application, which is available on both Android and iOS platforms. At present, DhobiLite offers its services in various locations across India, including Gurgaon, Noida, South Delhi, East Delhi, West Delhi, Dwarka, Ghaziabad, Faridabad, Lucknow, and Greater Noida. To expand its reach to other regions of the country, the company is focusing on a franchise business model.

  • FlyCleaners  - Established in 2013, FlyCleaners is an American company that provides on-demand online laundry and dry cleaning delivery services. In December of the same year, it secured seed funding of USD 2 million from Zelkova Ventures and some anonymous investors. The company’s business model is based on partnering with local laundromats and dry cleaners for the actual laundry services while employing its staff for the pickup and delivery of clothes. Customers can conveniently place orders for laundry and dry-cleaning services via the company’s mobile application, accessible on smartphones. As of 2018, FlyCleaners has expanded its operations to various U.S. locations, including Manhattan, Brooklyn, New York, and Queens.

  • Laundrapp Ltd - Laundrapp Ltd, established in 2014, is a UK-based company that provides on-demand services for laundry, dry cleaning, and ironing. It also extends its services to the cleaning of home furnishings such as rugs, sofas, and cushions. In its early years, the company raised capital to broaden its business and advertise through various mediums such as television, radio, and billboards throughout the UK. For example, in August 2016, it secured funding of USD 6.44 million from an undisclosed group of investors. Similarly, in March 2015, it raised USD 5.15 million in angel funding from an unknown source of investors. Customers can place orders via a mobile application compatible with iOS and Android platforms, accessible from mobiles, tablets, and desktops. The company collaborates with professional laundry and dry-cleaning facilities across the UK. As of 2018, Laundrapp Ltd’s services are accessible in over 100 towns and cities in the UK, including London, Sheffield, Liverpool, Edinburgh, Romford, Kingston, Preston, Milton Keynes, Wigan, and Dudley.

  • CLEANLY, Inc. - Cleanly, a company based in the U.S. was established in 2014 and provides online on-demand laundry and dry-cleaning delivery services. In May 2015, it secured seed funding of USD 2.3 million from a group of investors that included Ludlow Ventures, Paul Buchheit, Initialized Capital, Joe Montana, Semil Shah from Haystack, 500 Startups, Funders Club, Altair Capital, Soma Capital, and Chloe Sladden. The company offers a variety of services related to laundry operations, including free pickup and delivery of clothes. Customers can order these services through Cleanly’s proprietary mobile application, accessible via smartphones. In addition, Cleanly offers an annual subscription service to customers, providing extra benefits such as same-day free delivery, a 10% discount on every order, and free hang-dry services. As of 2017, Cleanly operates in four locations: New York, Brooklyn, Washington D.C., and San Francisco.

  • Zipjet Ltd  - Zipjet Ltd, established in 2014 in Berlin, Germany, is a provider of on-demand mobile laundry collection and dry-cleaning services. The company also caters to specific needs such as ironing, restaurant laundry, and home dry-cleaning services. Presently, Zipjet Ltd extends its premium laundry and dry-cleaning services to Airbnb customers in various parts of London. Customers can conveniently place orders online via the company’s website or its mobile application, which is compatible with both iOS and Android platforms, and benefit from their laundry pick-up and drop-off services. Since its inception, Zipjet Ltd has secured funding from several venture capitalists, including dmg ventures, Mercura Capital, Ithaca Investments Ltd., Henkel, Capital Mills, and Rocket Internet, although the exact amount remains undisclosed. These funds have facilitated the company’s expansion across Europe. As of 2017, Zipjet Ltd’s services are accessible in various European locations, including the UK, France, and Germany.

  • Mulberrys Garment Care - Established in 2009, Mulberrys Garment Care is a U.S.-based platform offering on-demand laundry and dry-cleaning services. In addition to these, it offers a range of other services such as shoe shining and repair, tailoring and alteration, leather cleaning, household cleaning, rug cleaning, and laundry lockers. Customers can access these services by registering on the company’s website or through its mobile application. The company is committed to environmentally friendly practices in its dry-cleaning processes, which include the use of solar energy to power its cleaning facilities in California and wind energy for its facilities in Minneapolis. As of 2018, Mulberrys Garment Care offers delivery services in three U.S. locations: Dallas, Minneapolis, and San Francisco.

  • Rinse, Inc.  - Rinse, Inc., a U.S.-based company, offers on-demand laundry and dry-cleaning services. Established in San Francisco in 2013, Rinse collaborates with local dry cleaners and laundromats to clean clothes, which are then delivered to customers by their delivery agents. Customers have the flexibility to schedule pick-up or delivery through various channels, including the company’s mobile application, text messages from a registered number, or by logging into their account on the Rinse website. In June 2015, Rinse raised USD 3.5 million in funding from a consortium of venture capital firms. These included Arena Ventures, Great Oaks Venture Capital, FF Venture Capital, Accelerator Ventures, Expansion Venture Capital, MESA Ventures, Rothenberg Ventures, Base Ventures, Otter Rock Capital, Structure Capital, and several angel investors with ties to the fashion industry.

  • Laundryheap Ltd.  - Laundryheap Ltd., a company based in the UK, provides on-demand laundry and dry-cleaning services. Established in London in 2014, it also offers additional services such as ironing and folding. The company primarily focuses on delivering services to customers as per the agreed schedule, working in collaboration with local laundromats and dry cleaners who handle the actual cleaning of clothes. Customers have the flexibility to schedule pick-up or delivery through various channels, including the company’s mobile application or by logging into their account on the company’s website. Presently, Laundryheap Ltd.'s services are accessible in several countries, including the UK (London, Coventry, Birmingham, Manchester), Ireland (Dublin), the Netherlands (Amsterdam, Haarlem), the U.S. (New York City, Brooklyn, Manhattan, Queens), and the UAE (Dubai, Sharjah).

  • WASHMEN - Established in 2015 in Dubai, WASHMEN is a provider of on-demand services such as dry-cleaning, ironing, and laundry. It also offers waste collection services, where it gathers recyclable plastic and paper waste from customers during pick-up. Customers can arrange for delivery or pick-up via a mobile application that is compatible with both iOS and Android platforms. In November 2015, the company secured seed funding of USD 0.4 million from Dr. Ali Dayekh, a Saudi angel investor, who intends to expand the company’s operations in the UAE. At present, WASHMEN’s services are primarily available in Dubai and Abu Dhabi, including areas such as Dubai Marina, Meydan, Jumeirah, Bur Dubai, and Emirates Hills.

  • IHATEIRONING  - Established in London in 2012, IHATEIRONING is a provider of on-demand laundry and dry-cleaning services. In addition to these, the company also offers a range of other cleaning services such as alterations and repairs, cleaning of leather and suede items, shoe repair and cleaning, ironing, and household dry-cleaning for a variety of items including mats, curtains, sofas, aprons, bathmats, chair covers, and towels. IHATEIRONING collaborates with local dry cleaners and laundromats for the actual cleaning process, while maintaining its team of delivery agents for the pick-up and drop-off of clothes. Customers can schedule these services via a mobile application, compatible with both iOS and Android platforms. As of 2018, IHATEIRONING’s services have expanded to several cities worldwide, including London, Singapore, Dublin, Sydney, Brooklyn, Manhattan, and New York.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Online Laundry Service Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Online Laundry Service Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

What questions do you have? Get quick response from our industry experts. Request a Free Consultation



This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.



We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

esomar icon

ESOMAR certified & member


ISO Certified

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.

great place to work icon