Laundry, a task that consumes a lot of time, has become a significant burden for individuals, particularly those belonging to the working class. The increasing work pressure and hours have limited people’s time, making it difficult for them to do their laundry. The growth in the working-class population over recent years has led to a surge in demand for online laundry services, which offer convenience. The “World Employment and Social Outlook – Trends 2018” report by the International Labour Office suggests a decrease in the global unemployment rate from 5.6% in 2017 to an estimated 4.9% in 2019. This trend is one of the main drivers of the online laundry services market. Another significant factor is the rise in the number of working women globally. World Bank statistics indicate a substantial increase in the female labor force since 2012. In 2016, women made up about 38.92% of the total global labor force, a figure that rose to 39.09% in 2017. These factors are creating new opportunities for online laundry services and are expected to boost market growth in the future. As employment and the global workforce continue to grow, people are becoming busier, leading to significant opportunities for online laundry service providers. Several providers, including CLEANLY, DhobiLite, FlyCleaners, and ZIP JET, offer discounts on their services to promote their businesses and attract more customers. This strategy is contributing to the increasing demand for online services globally.
Maintaining clean laundry is crucial for promoting a healthy and sanitary lifestyle. The process of cleaning everyday clothes and other laundry items necessitates sufficient clean water, detergents, soaps, washing machines, and an appropriate area for washing. Rather than investing in costly appliances and related products, the younger generation and working professionals are turning to online laundry services. These services, which are available 24/7, offer convenience, flexibility, and time-saving benefits, making laundry tasks more manageable for the busy and working demographic. The hospitality industry is also leveraging these online laundry services to ensure cleanliness in their establishments. As part of their efforts to enhance their services, hotels are utilizing online laundry services for efficient laundry management and sanitation. These online providers cater to all kinds of linens, such as room linens, food and beverage linens, staff uniforms, and other miscellaneous items. Beyond just washing and dry cleaning, these services also include ironing, folding, and delivery of all laundered items. These additional services are drawing in more clientele from the hotel sector.
The evolving lifestyle and increased expenditure on intelligent appliances, coupled with the enhancement of electricity infrastructure in both rural and urban areas of various developing countries such as India, China, Indonesia, and Sri Lanka, are driving the demand for domestic washing machines. The advent of innovative technologies has shifted consumer perceptions of home appliances, which are now seen as more than just functional products. These intelligent appliances have become essential for millennials and the working population. Consequently, these factors have stimulated the demand for washing machines and created new opportunities for appliance manufacturers and suppliers. Prominent smart appliance manufacturers, including Whirlpool Corporation, Samsung Electronics Co., Ltd., LG Electronics, Inc., BSH Home Appliances Group, and IFB Industries Ltd., are introducing technologies that consume less energy and water, along with Internet of Things (IoT) capabilities, to the market. This trend is limiting the expansion of the online laundry services market. For example, in February 2018, Samsung Electronics Co., Ltd. announced the introduction of IoT-enabled washing machines equipped with the Bixby AI interface. Such strategic moves are expected to further increase the demand for smart washing machines, offering customers ease of operation.
This section will provide insights into the contents included in this online laundry service market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Market drivers and restraints
Key market opportunities prioritized
Latest strategic developments
Market size, estimates, and forecast from 2017 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance
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