Online Laundry Service Market Size, Share & Trends Analysis Report By Service (Laundry Care, Dry Clean, Duvet Clean), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2025 - 2030

Online Laundry Service Market Size & Trends

The global online laundry service market size was valued at USD 35.40 billion in 2024 and is expected to grow at a CAGR of 37.3% from 2025 to 2030. The growing preference for convenient laundry services significantly drives the market as consumers increasingly prioritize time-saving solutions amid busy lifestyles. This trend is particularly evident in urban areas, where the demands of work and personal commitments leave little time for traditional laundry routines. Additionally, the rise of subscription models offers consumers flexibility and cost-effectiveness, further enhancing the appeal of these services.

Moreover, online laundry service providers are focusing on advancements in application development to create a more user-friendly experience, which favors the growth of the market. Online laundry service providers are focusing on adding various features to improve user experience. For instance, filter and search options allow customers to easily select required services based on price and turnaround time. These apps also allow customers to personalize cleaning preferences and pick-up and drop timings based on their availability.

An increase in the number of commercial properties such as hotels, hospitals, and hostels, among others, is offering an opportunity for market growth. Most hotels, hostels, and temporary lodging establishments offer laundry services for their guests. These hotels often have an agreement with the laundry service providers including online laundry service providers, that lets guests use laundromat services. For instance, according to Lodging Econometrics, in 2024, in the U.S., there were around 6,065 hotels under construction, 2,041 hotels for renovations, and around 661 hotels will open by the end of 2024.

Furthermore, the growing inclination of younger consumers for sustainable online laundry services offers the market a key opportunity. For instance, according to a 2022 LendingTree poll of 1,048 Americans, 55% stated they would be ready to spend more on sustainable and eco-friendly products and services. In line with this, online laundry service providers looking to enter this market can offer environmentally-friendly laundry services to gain an edge over the competitors. Superior Laundry, an online laundry service provider based in the U.S., for example, uses high-efficiency washing machines that are designed to create cascade-like water flows to get more washing activity from less water. This also cuts down on cycle time. In addition, the company employs liquid laundry detergent, which is dispersed swiftly in small amounts of water.

Service Insights

Online laundry care services accounted for a market share of around 47% in 2024. As urbanization rises and lifestyles become busier, many individuals and families prefer outsourcing laundry tasks to save valuable time, allowing them to focus on work and leisure activities. Additionally, the COVID-19 pandemic has reinforced the importance of cleanliness and sanitation, prompting consumers to seek professional laundry services that can guarantee high hygiene standards. Technological advancements also play a significant role, as mobile apps and online platforms facilitate easy scheduling, tracking, and payment processes, making these services more accessible and user-friendly.

The demand for online duvet clean service is expected to grow at a CAGR of 39.6% from 2025 to 2030. Consumers are becoming more conscious of the importance of maintaining clean bedding, particularly duvets, which can harbor dust mites, allergens, and bacteria over time. The growing trend of outsourcing household chores, spurred by busy lifestyles and the need for time efficiency, has made online duvet-cleaning services an appealing option for many households. As a result, consumers increasingly prefer professional cleaning for their duvets to ensure thorough cleaning and care that may be difficult to achieve at home, driving growth in this segment of the online laundry market.

Application Insights

Residential applications accounted for a market share of around 63% in 2024. As more individuals and families juggle work, personal commitments, and social activities, the ability to outsource laundry tasks has become increasingly appealing. This service saves time and reduces the physical burden of carrying heavy laundry loads to and from laundromats. Additionally, growing awareness of hygiene and cleanliness, especially in light of the COVID-19 pandemic, has led consumers to seek professional cleaning services that can ensure high standards of care for their clothing and linens, favoring the market growth.

The demand for online laundry services in commercial applications is expected to grow at a CAGR of 38.2% from 2025 to 2030. The stringent linen cleaning requirements of the hospitality industry directly drive the growth of the laundry facilities & dry-cleaning services market by creating a consistent demand for professional, high-capacity cleaning solutions. Hotels, resorts, and other hospitality establishments require frequent and large-scale linen cleaning, adhering to strict hygiene, quality, and sustainability standards. This high volume of linen rotation and specific cleaning protocols encourages many businesses to outsource these tasks to professional laundry services, ensures efficiency and reduces the burden on in-house staff, allowing businesses to focus on core operations.

Regional Insights

North America online laundry services market accounted for a revenue share of around 35% in 2024. As busy lifestyles become the norm, many individuals are increasingly opting for laundry services that can be scheduled via mobile apps, providing flexibility and ease of use. The market experiences high demand owing to rising demand from both residential and commercial sectors, including the hospitality and health industries that prioritize cleanliness and efficiency. In particular, companies like Washé exemplify this trend by offering a comprehensive app-based service that allows customers to schedule laundry pickups and deliveries at their convenience, catering to a diverse range of client needs, from everyday household laundry to specialized cleaning services. This blend of technology and service innovation positions the North American online laundry market for continued expansion as more consumers recognize the benefits of outsourcing laundry tasks​.

U.S. Online Laundry Service Market Trends

The online laundry service market in the U.S. accounted for a market share of around 80% in 2024. With the growth of urban living and a fast-paced lifestyle, many individuals and families are seeking efficient laundry options that allow them to outsource this time-consuming task. Additionally, the rise of subscription-based services and flexible pricing models appeals to a broader customer base, enhancing accessibility and affordability. A notable player in this market is Laundrapp, which offers a user-friendly app that enables customers to schedule laundry pickups and deliveries at their convenience, effectively streamlining the laundry process. This combination of technological innovation and an emphasis on consumer convenience positions Laundrapp and similar companies for continued growth in the competitive landscape of the U.S. online laundry service market​.

Europe Online Laundry Service Market Trends

The online laundry service market in Europe accounted for a revenue share of around 30% in 2024. The European market is witnessing significant growth, driven by evolving consumer lifestyles and a rising emphasis on convenience. This surge is largely attributed to the increasing number of working professionals, including a growing population of working women, who seek efficient laundry solutions due to time constraints. Additionally, the hospitality sector is increasingly adopting online laundry services to ensure high standards of hygiene and management for linens and uniforms, further propelling market growth in the region.

Asia Pacific Online Laundry Service Market Trends

The online laundry service market in Asia Pacific is expected to grow at a CAGR of 40.9% from 2025 to 2030. The region is the fastest-growing market owing to improving economic stability and living standards in developing economies, such as India, China, and Indonesia. These factors are expected to propel the demand for online laundry services over the forecast period. Moreover, the region’s dense population is a major factor for market growth. According to the UN’s World Population Prospects 2024, the population of Asia, excluding Western Asia, reached approximately 4.56 billion by mid-2023, with an expected rise to about 4.65 billion by 2030. These factors are likely to make Asia Pacific a high-potential market for online laundry services in the near future. 

Key Online Laundry Service Company Insights

The online laundry service market is marked by intense competition, with numerous players striving to capture consumer loyalty in a growing digital landscape. Leading companies differentiate themselves through factors like service speed, subscription plans, pricing, and specialized offerings such as eco-friendly detergents or customizable care options for delicate fabrics. Technology integration is a key competitive element, with top players utilizing mobile apps and AI to optimize logistics, enable real-time tracking, and offer personalized recommendations. To stay competitive, companies are also focusing on customer retention strategies, such as loyalty programs and premium membership benefits.

Recent Developments

• In February 2023, a franchise owner of the company announced its plan to open a new store, Lapels Cleaners of Indian Land, in South Carolina in April of the same year to expand its regional operation.

• In February 2023, Rinse, Inc. expanded its business further in Texas by starting its services in Dallas and Austin. The company received a high initial response and also offered USD 50 as credit for new users to sign in.

• In January 2023, Rinse, Inc. acquired Room Service Laundry (RSL), a Brooklyn-based laundry delivery service company. This acquisition allows Rinse Inc. to leverage the consumer base of RSL and continue its expansion in New York. 

Online Laundry Service Market Report Scope

Global Online Laundry Service Market Report Segmentation

This report forecasts revenue growth at the global, regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global online laundry service market report on the basis of service, application, and region.

• Service Outlook (Revenue, USD Billion, 2018 - 2030)

  • Laundry Care

  • Dry Clean

  • Duvet Clean

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa