Online Laundry Services Market Size, Share & Trends Analysis Report By Service (Laundry Care, Dry Clean, Duvet Clean), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global online laundry services market size was valued at USD 20.10 billion in 2021 and will expand further at a CAGR of 30.5%. Rising demand for convenient laundry with less investment will boost product demand in the market. The service demand is fueled by shifting consumer preferences and improving living standards on a global level. Furthermore, consumer inclination towards a fragrance lifestyle has increased the demand for clean and fragrance-based clothes. This, in turn, will promote the scope of online services in the forecast period.

During the COVID-19 outbreak, every industry across the world remains closed to control the spread of coronavirus infections. Hence, the online laundry services industry is no exception to this. Customers across the globe remain closed inside their homes, and most of the laundry clothes come from residential sectors which have noticed a fall as customers were more concerned about their health & hygiene during those days. Which has resulted in a decline in the overall growth of the market. Moreover, hotels & parlor also remained closed for a certain time period, which has caused a negative impact on the market growth.

Laundry is a time-taking task and has become a problem for people, especially the working population. The working-class population has significantly increased over the last few years, thereby contributing to the rising demand for online laundry services due to their convenience. Time constraints due to increasing work pressure & hours restrict people from doing their laundry. The online laundry services market is mainly driven by the increasing number of working women worldwide.

Clean and fresh laundry is an important part of making a hygienic and healthy lifestyle. Cleaning dirty and used clothes and other laundry items daily requires a huge amount of clean water, washing appliances, detergents & soaps, and a proper washing area. For instance, according to the Environmental Protection Agency(EPA) WaterSense label, laundry product or service uses 20% less water as compared to the average prototype, which is expected to be a key factor driving the market.

The hospitality sector is also opting for online laundry services to maintain hygiene in rooms. Hotels, as part of their service improvement process, are adopting online laundry services for better laundry management & hygiene. Online service providers offer laundry services for all types of linens, including room linen, food & beverage linen, staff uniform, and other miscellaneous items. In addition to washing and dry cleaning, they offer ironing, folding, and delivery of all linen products. These extended services are attracting more customers from the hotel industry.

Growing consumer consciousness toward a hygienic & healthy lifestyle has led to a high demand for laundry services. Online laundry service providers offer doorstep services and use high-quality laundry care products to clean delicate fabrics and extend the life of fabrics while maintaining hygiene. Moreover, the increasing prevalence of skin diseases, including rashes and allergies, is likely to create significant growth opportunities for laundry service providers during the forecast period.

Service Insights

Laundry care was the largest service segment, accounting for around 52% share of the total revenue in 2021. The shifting trend towards clean homes and clothes and the growing importance of good health among consumers are driving the segment. Increasing environmental awareness has given rise to the trend of cold-washing clothes, which requires low temperature and high-performance detergents. This, in turn, encourages consumers to opt for online laundry services for daily wear clothes.

Dry clean segment is expected to expand at a CAGR of 29.1% from 2022 to 2030. Modern-day clothes & garments are made with fashionable clothes and accessories which cannot be washed at home. This may accelerate the market growth. Moreover, vendors are increasingly using eco-friendly solvents and are employing professional washmen as well as using advanced technology, which is also increasing the adoption of these services, aiding growth.

Application Insights

Residential was the largest application segment, accounting for over 60% share of the global revenue in 2021. Shifting consumer inclination towards professional cleaning on account of rising health concerns over personal hygiene and cleanliness has paved the way for online laundry services. Moreover, companies are entering the industry as startups to explore the unorganized market. Additionally, the elderly population who are not able to do their basic chores generally opt for laundry services which are further surging the residential segment growth in the long run. Also, the busy lifestyles among the younger generations are pushing them to opt for online laundry services.

The commercial application segment is projected to expand at a CAGR of 31.3% from 2022 to 2030 owing to the growing hospitality business across the globe. A wide range of laundry services by hotels, hospitals, restaurants, and other such businesses has resulted in increased demand for online laundry services. Furthermore, companies are striving to maintain robust technology while introducing new products in the market.

Regional Insights

North America was the largest regional online laundry services market, accounting for over 35% share of global revenue in 2021. The growing population of health-conscious consumers in the region has resulted in a surge in the utility of laundry services. The shifting trend towards a fragrance lifestyle among consumers, particularly in developed countries, has increased the demand for cleaning products. The U.S. online laundry services market is expected to be driven by increased consumer spending on laundry care.

Asia Pacific is the fastest growing market in terms of CAGR of 34.2% in the forecast period, owing to the presence of a large-scale population. Busy working schedules and the increasing female participation in labor and the national workforce is driving the adoption of convenient laundry care, thereby fueling demand for online services in India. Moreover, the increase in disposable income and nuclear families is expected to contribute to market growth. Furthermore, the online laundry services market in the country is likely to witness significant growth over the coming years, owing to a high concentration of laundry product manufacturers and washing machine manufacturers.

Moreover, companies are stressing the convenience factor of consumers and investing in new product development and outlets for convenient laundry for consumers. For instance, in February 2019, Procter & Gamble brand Tide planned to open 24-hour cleaning stores at 2000 locations. Moreover, it aims to introduce drop-off boxes in apartment buildings and retailers. The company also has an app in the name of Tide Cleaners App for those using the drop-off boxes.

Key Companies & Market Share Insights

Many big players are increasing their focus on the growing trend of the online laundry services market. Key players in the market are diversifying their service offerings in order to maintain market share.

• For instance, in May 2022, Laundryheap announced its complete acquisition of Laundrapp. With this acquisition, Laundryheap has expanded its regional locations across the U.K. The acquisition is a tribute to the flexibility of their model and ongoing demand for high-quality, reliable on-demand laundry services across the market.

• For instance, in January 2022, Henkel plans to merge its Laundry & Home Care, and Beauty Care segments to create a new “Consumer Brands” business unit.

Some of the prominent players operating in the global online laundry services market include:

• DhobiLite

• CLEANLY, Inc.

• FlyCleaners

• Laundrapp Ltd

• Zipjet Ltd

• Rinse, Inc.

• Mulberrys Garment Care

• Laundryheap Ltd.

• WASHMEN

• IHATEIRONING

Online Laundry Services Market Report Scope

Global Online Laundry Services Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the online laundry services market based on service, application, and region.

• Service Outlook (Revenue, USD Million, 2017 - 2030)

  • Laundry Care

  • Dry Clean

  • Duvet Clean

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa