Online Movie Ticketing Services Market Size, Share & Trends Analysis Report By Platform (PC, Mobile), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2019 - 2025

Industry Insights

The global online movie ticketing services market size was valued at USD 17.98 billion in 2018 and is expected to register a CAGR of 6.5% from 2019 to 2025. Increasing shift in consumer preference from traditional services to mobile applications for booking movie tickets is expected to drive growth. In addition, factors such as the growing adoption of smartphones and the penetration of the internet across the globe are supporting the growth.

Increased demand for convenient, hassle-free, and quicker alternatives to making day-to-day purchases is playing a pivotal role in market growth. Customers increasingly prefer booking movie tickets through online platforms despite having to pay marginal handling charges, thanks to the added convenience of the entire process, the amount of time saved, and attractive deals offered by service providers. Furthermore, improvements in internet connectivity, such as the introduction of 4G, have expanded the market for the online movie ticketing services carried out over internet-connected TVs, PCs, tablets, and mobiles.

Customer satisfaction is of paramount importance for market players. These players are making sincere efforts to attract, engage, and retain customers. Many of the leading companies are focusing on redesigning their websites to better cater to evolving customer preferences by introducing user-friendly mobile applications for online ticket booking.

Besides various driving factors, there are a few challenges that pose a threat to the growth of the online movie ticketing services market. Lack of price supervision is the primary factor in challenging growth. Higher pricing for unappealing movies is a factor refraining customers from making online bookings. Some prominent online portals also levy additional charges ranging between USD 1.25/ticket to USD 2.0/ticket along with the face value of the ticket to the customers, which can discourage consumers from continuing to make future purchases and in turn challenge market expansion.

Platform Insights

Based on the platform, the market has been segmented into PC and mobile. The PC segment led the market in 2018 in terms of revenue share. This can be attributed to the high customer inclination toward third party or exhibitor’s websites for booking movie tickets and the low penetration of mobile applications in several countries.

However, the current scenario is expected to drastically change over the next six years, with the mobile segment expected to witness significant growth. This is expected to be facilitated by the increasing adoption of smartphones globally and the constant rise in demand for smartphone apps for movie ticket booking. High-speed internet connectivity plays a significant role in this segment. The shift from 2G to 3G, 4G, and LTE technologies is anticipated to increase the usage of the internet around the globe.

Regional Insights

North America led the global market in terms of revenue in 2018 and accounted for a share of approximately 30%. The growing popularity of online transaction across the U.S. is expected to increase demand for online movie ticketing services. With the explosive growth of smartphones and the untapped potential for advertising, operators are now developing innovative ways to increase the number of tickets sold online. There has been a rising adoption of mobile ticketing apps, which has eliminated the usage of paper and is significantly acting as an eco-friendly procedure. Moreover, features such as dynamic seat pricing and seat reservation help enhance the overall audience experience, while building customer loyalty.

Latin America and Asia Pacific markets are expected to grow substantially over the next six years. The primary reason contributing to the growth is likely to be the rising disposable incomes in emerging economies such as India, China, Brazil, and Mexico. An increasing number of people across these nations are willing to spend more on leisure activities. Furthermore, robust economic growth, growing internet penetration, the launch of new movie theatres and multiplexes, and the increased adoption of western lifestyle are anticipated to further contribute to the growth over the next six years.

Online Movie Ticketing Services Market Share Insights

Some of the key market players include Fandango; Bigtree Entertainment Pvt Ltd.; Atom Tickets LLC; Movietickets.com; AOL Inc.; VOX Cinemas; Mtime; Inox Leisure Ltd.; Cineplex Inc.; Cinemark Holdings Inc.; and Big Cinemas. The vendor landscape is significantly fragmented and features both established as well as local players.

Market players are actively participating in various strategic initiatives such as mergers and acquisitions, partnerships, and collaborations aimed at expanding their market share and strengthening their market positions. In addition, key companies are also focusing on partnering with live streaming channels and advertisers to improve their offerings in the fields of entertainment and sports.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global online movie ticketing services market report on the basis of platform and region:

• Platform Outlook (Revenue, USD Million, 2014 - 2025)

  • PC

  • Mobile

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America 

    • The U.S.

    • Canada

  • Europe 

    • Germany

    • U.K.

  • Asia Pacific 

    • China

    • India

    • Japan

  • Latin America 

    • Brazil

    • Mexico

  • Middle East & Africa (MEA) 

    • KSA

    • UAE

    • Qatar