Online Tutoring Services Market Size, Share & Trends Report

Online Tutoring Services Market Size, Share & Trends Analysis Report By Tutoring Type, By Course Type (Language, STEM), By Duration, By Tutoring Style, By End-user, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68039-202-8
  • Number of Pages: 100
  • Format: Electronic (PDF)
  • Historical Range: 2017 - 2021
  • Industry: Technology

Research Methodology

A three-pronged approach was followed for deducing the online tutoring services market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for online tutoring services market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of online tutoring services market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Online Tutoring Services Market Categorization:

The online tutoring services market was categorized into six segments, namely tutoring type (Structured Tutoring, On-demand Tutoring), course type (Language Courses, Science, Technology, Engineering, And Mathematics (STEM) Courses), duration (Short-term Courses, Long-term Courses), tutoring style (Test Preparation Service, Subject Tutoring Service), end-user (K-12, Higher Education), and region (North America, Europe, Asia Pacific, South America, and Middle East & Africa).

Segment Market Methodology:

The online tutoring services market was segmented into tutoring type, course type, duration, tutoring style, end-user, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The online tutoring services market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into ten countries, namely, the U.S.; Canada; Mexico; the UK; Germany; France; China; Japan; India; Brazil.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Online tutoring services market companies & financials:

The online tutoring services market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Ambow Education - Ambow Education is a leading provider of educational and career enhancement services in China. The company delivers personalized products and services through its offline and online platforms, utilizing its advanced infrastructure and technologies. Ambow Education operates in two primary segments: K-12 Schools and CP&CE Programs. The CP&CE Programs segment encompasses the company's training offices, tutoring centers, enhancement colleges, and centers. Ambow Education has 60 schools and learning centers: three directly operated K-12 schools, 25 tutoring centers, five career enhancement centers, 26 training offices, and one career enhancement campus. The company is dedicated to offering outcome-driven products and services tailored to meet the specific needs of individual students and regional curriculum requirements. Ambow Education also provides international education programs that adhere to the curricula mandated by the regulatory authorities in the People's Republic of China (PRC). With a presence in both China and overseas, Ambow Education operates multiple directly operated schools. The company's economic centers are spread across various regions in China, including the Central South Area, the Northern East Area, and the Southern East Area.

  • ArborBridge - ArborBridge is a globally recognized online academic tutoring and standardized test platform that places high demands on its services. With its cutting-edge algorithm and incorporation of advanced technologies, the company has successfully created a highly effective and efficient one-on-one tutoring experience. Through its digital platform, ArborBridge connects students with dedicated and skilled instructors from across the globe, bridging the gap of thousands of miles. The company's comprehensive tutoring services encompass academic support, SAT, ACT, AP & IB, GRE & GMAT, TOFEL, and ISEE & SSAT, ensuring that students receive the necessary guidance and preparation for their educational journey.

  • Beijing Magic Ears Technology Co., Ltd. - Beijing Magic Ears Technology Co., Ltd specializes in connecting classrooms worldwide and providing online career opportunities for professionals. The company operates an online learning platform for students aged 4-12, offering English language courses. The platform is designed to create an engaging and effective learning environment. In 2019, the company established Magic Ears University (MEU) to develop and support teachers. MEU offers courses, including the ME 120-Hour TESOL + Teaching English Online specialization, ME 120-Hour Advanced TESOL Program, Teaching English Online, Introduction to Teaching with Magic Ears, and Introduction to Teaching English Online.

  • BYJU'S - BYJU'S is an Indian EdTech company that specializes in providing interactive and personalized learning programs for students in grades K-12. They also offer test preparation courses for competitive exams like NEET, JEE, and IAS. In 2015, BYJU'S introduced its flagship product, BYJU'S - The Learning App, which caters to students in grades 4-12. This app has gained immense popularity, with over 5.2 million paid subscribers and 75 million registered learners. In 2019, BYJU'S also launched The Disney - Early Learn App, designed for students in grades 1-3 and featuring beloved Disney characters. The company has received significant investments from renowned investors such as Naspers, Chan-Zuckerberg Initiative, CPPIB, Tencent, General Atlantic, Sofina, Tiger Global, Verlinvest, Sequoia Capital, IFC, TimesInternet, Aarin Capital, Lightspeed Ventures, Owl Ventures, and Qatar Investment Authority. Furthermore, BYJU'S proudly serves as the official sponsor of the Indian Cricket Team.

  • Chegg Inc. - Chegg Inc. is a well-known educational platform that prioritizes students and offers a range of interconnected learning resources. These resources are designed to be on-demand, personalized, adaptive, and supported by a network of human helpers. The company's primary focus is to provide students with the tools and services to enhance their learning experience. Chegg offers two main categories of products and services: Chegg Services and Required Materials. Chegg Services includes various offerings such as Chegg Study, Writing, Math Solver, Chegg Tutors, and more. On the other hand, Required Materials consist of Print Textbooks, eTextbooks, and Supplemental Materials. The subjects covered by Chegg's services span across STEM, Business, Humanities/Social Studies, and Other disciplines. With a subscriber base of 3.9 million Chegg Service Subscribers and an average of 15 million unique visitors to the Chegg Platform each month, the company has established itself as a popular choice among students. In the third quarter of 2020 alone, Chegg study content received an impressive 252 million views, highlighting the platform's widespread usage and effectiveness in supporting students' educational journeys.

  • Club z! Inc. - CLUB Z! INC. provides a wide range of exam preparation services, such as ACT, SAT, PreACT, PSAT, ISEE/ SSAT, ASVAB, GRE, GED, and College Planning. In addition to test preparation, the company offers diverse educational services, including Math, Science, Music Lessons, Foreign Languages, Reading, College, Writing, Pre-K, Study Skills, ADHD & Learning Disabilities, and Summer Tutoring. Moreover, the company offers SAT and ACT Online classes, Summer Reading Camp, Coding and Computer Programming, STEM, and Foreign Language. Furthermore, the company provides online tutoring services for students who wish to learn about different subjects. Lastly, the company also offers personalized professional tutoring tailored to the student's schedule.

  • iTutorGroup - iTutorGroup is a leading player in the global field of human-to-human interactions and online education, bringing about a transformation in the education model by shifting from standardization to personalization. The company provides online platforms that offer students access to top-notch teaching consultants around the clock. It caters to adult English learners with its range of learning products. Moreover, it focuses on the Chinese K12 after-school education sector and offers learning products for juniors. The company's expertise lies in Distance Learning, Online Tutoring, SAT Prep, K-12 Learning, Test Prep, learning management platforms, education, College and Career Readiness, ACCUPLACER Prep, Virtual Classrooms, ACT Prep, CDOS Prep, Homebound Instruction, High-Stakes Test Prep, Credit Recovery, Alternative Education, Special Education, Virtual Suspension Programs, and Academic Intervention.

  • Qkids Teacher - The Qkids Teacher is an educational platform that offers online learning solutions. It serves as a platform for tutors, educators, teachers, and college students to connect globally with over a million students/learners (aged 4 to 12). This platform provides a game-based learning solution to numerous English teachers from Canada and the U.S. Utilizing a patented learning approach, the company ensures that students have a user-friendly and distinctive learning experience from the comfort of their homes. Furthermore, Qkids Teacher has secured C1 round funding from Baidu Inc.

  • Varsity Tutors - Varsity Tutors, a live learning platform based in the United States, facilitates personalized instruction by connecting academic professionals and students. Students have used the platform for more than 1 million hours of live instruction. Additionally, Varsity Tutors has developed an extensive ecosystem comprising over 200,000 free practice questions, answers, and explanation sets across 200 subjects and standardized tests. This comprehensive collection is made available through the company's free online learning tools, textbooks, and mobile applications. Varsity Tutors caters to various educational needs, offering online tutoring services for academic (K-12) subjects, test preparation, and certifications. Moreover, the company provides self-study learning solutions, including adaptive assessments, practice problems, and instructional videos.

  • - is an interactive online learning platform that facilitates personalized learning. By connecting India's finest educators with students, it creates a dynamic e-classroom environment. With a vast pool of over 500 teachers and a student base of 40,000+, serves learners from more than 30 countries. The platform offers both group and individual classes, ensuring tailored learning experiences. Through the use of advanced audio/video technology and interactive whiteboards, teachers and students can engage in real-time interactions. caters to grades 6-12 students and provides comprehensive test preparation for school board exams, competitive exams, and co-curricular courses.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Online Tutoring Services Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Online Tutoring Services Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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