Oral Care Market Size, Share & Trends Report

Oral Care Market Size, Share & Trends Analysis Report, By Product (Toothbrush, Toothpaste, Mouthwash/Rinse, Denture Products, Dental Accessories), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-1-68038-478-9
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2022
  • Industry: Healthcare

Research Methodology

A three-pronged approach was followed for deducing the oral care market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for oral care market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of oral care market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Oral Care Market Categorization:

The oral care market was categorized into four segments, namely product (Toothbrush, Toothpaste, Mouthwash/Rinse, Denture Products, Dental Accessories), product type (Countertop, Cordless), application (Home, Dentistry), distribution channel (Hypermarkets/Supermarkets, Specialty Stores, Drug Stores & Pharmacies, Convenience Stores, Online Retailers, Other Sales Channel), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The oral care market was segmented into product, product type, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The oral care market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty-four countries, namely, the U.S.; Canada; the UK.; Germany; France; Italy; Spain; Russia; Japan; China; India; Australia; New Zealand; South Korea; Thailand, Malaysia, Singapore; Indonesia; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Oral care market companies & financials:

The oral care market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • The Procter & Gamble: Procter & Gamble, also known as P&G, is an American consumer goods company. It operates through the following business segments: baby, feminine and family care, fabric and home care, healthcare, beauty, and grooming. In the healthcare segment, the company offers oral care brands, Oral B, and Crest. P&G’s products are available in about 180 countries worldwide.


  • Johnson & Johnson: Johnson & Johnson, along with its subsidiaries, is involved in the R&D, manufacturing, and sales of a wide range of healthcare products. The company operates through three business segments-pharmaceuticals, medical devices, and consumer. The medical devices segment offers an array of healthcare products, mainly used by nurses, physicians, clinics, and hospitals.


  • Colgate-Palmolive Company: Colgate-Palmolive Company is an American consumer goods company. It specializes in personal care, oral care, home care, and pet nutrition products. Some of the brands offered by the company are Colgate, Palmolive, Softsoap, Mennen, Protex, Kolynos, Irish Spring, Sorriso, Elmex, Ajax, Tom’s of Maine, Axion, Hill’s Science Diet, Suavitel, Soupline, and Hill’s Prescription Diet. The company operates in more than 75 countries with its products sold in over 200 countries and territories.


  • GlaxoSmithKline plc: GlaxoSmithKline plc, also referred to as GSK, is a healthcare company that develops, manufactures, and markets pharmaceuticals, vaccines, and consumer healthcare products. In the consumer healthcare products segment, the company offers nutrition, oral care, skin health, and wellness products. The company has a presence in 115 countries worldwide. In early 2015, GSK entered into a contract with Novartis to reshape businesses of both the companies.


  • Church & Dwight Co., Inc.: Church & Dwight Co., Inc. is a consumer-packaged goods company. The company operates in the following business segments: Consumer Domestic, Consumer International, and Specialty Products. It specializes in household consumer and personal care products. Some of the brands offered by Church & Dwight are ARM & HAMMER, First Response, Spinbrush, Trojan, Nair, OxiClean, and Orajel. In 2017, the company acquired Water Pik, Inc. for approximately USD 1 billion.


  • Unilever: Unilever is a British consumer goods company. The company mainly operates in three business segments—beauty & personal care, foods & refreshment, and home care. Beauty & personal care is the company’s largest segment. Some of the brands offered by the company include Omo, Dove, Lipton, Knorr, Rexona, Breyers Delights, Brooke Bond, Brilhante, Lakmé, and Hellmann’s. Unilever’s products are available in about 190 countries worldwide.


  • Dabur India Limited: Dabur India Limited is an Indian consumer goods company. It mainly offers products in six consumer goods categories—oral care, home care, skin care, hair care, healthcare, and foods. The company specializes in herbal or ayurvedic products. Some of its brands are Fem, Vatika, Dabur, Real, and Hajmola. Dabur’s products are available in more than 120 countries worldwide.


  • Himalaya herbal healthcare: Himalaya herbal healthcare manufactures and sells herbal personal care and healthcare products. The company operates in the pharmaceuticals, wellness, animal health, personal care, baby care, mother care, and nutrition segments. It has operations in more than 100 countries across Asia, Africa, Caribbean, the Middle East, North America, Central America, Europe, and Oceania.


  • Anchor Health and Beauty Care Pvt. Ltd.: Anchor Health and Beauty Care Pvt. Ltd. is a division of the Anchor Group, which specializes in electrical appliances. The parent company’s electrical appliances segment was acquired by Panasonic in 2007. The company offers personal care and oral care products. Its offers brands such as Anchor and Dyna.


  • Dr. Fresh LLC: Dr. Fresh is a multinational oral care company in the U.S. The company was founded in 1998 and headquartered at Los Angeles, California. It has its distribution network in more than 35 countries with major offices located in China, London, UK, and Shenzhen. Dr. Fresh has a portfolio of more than 250 personal care products for adults, kids, and travel. It includes, toothbrush, toothpaste, teeth whitening products, floss, mouthwash, and other oral care products. Dr. Fresh operates as a subsidiary of High Ridge Brands Co since January 2017.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Oral Care Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2021, historic information from 2018 to 2020, and forecast from 2022 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Oral Care Market Report Assumptions:

  • The report provides market value for the base year 2021 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

What questions do you have? Get quick response from our industry experts. Request a Free Consultation



This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.



We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

esomar icon

ESOMAR certified & member


ISO Certified

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.

great place to work icon