Organic meat is produced by following organic practices to raise animals. In the last few years, there have been growing concerns regarding food safety and quality, especially after the horrific outcomes of the Covid-19 pandemic. Consumers have now become more health conscious and thus are worried about the excessive use of chemicals, and additives used to raise these animals, which is driving them to the organic meat market.
Organic meat is considered a healthier alternative to conventional meat because of the practices followed to raise animals and the amount of nutrition it carries. This means, to produce more organic meat, the production of other organic feed like organic corn needs to be increased for proper development of these animals and the gap between the demand and supply of these required organic feed, clean water, and environment can hinder the growth of the market. The strict guidelines that need to be followed to raise the livestock for organic meat involve huge costs which in turn increase the prices for these products. Adding to that, the rise in the demand for vegetarian food can become the restrain for the growth of this market.
As the industry is growing, several new players are entering the market. There have also been continuous efforts by new and existing players to bring innovation into their products to suit the changing tastes and eating habits of customers. Recently, there has also been a trend of adding vegetables and fruits to meat products to attract more customers. Companies are also producing ready-to-eat organic food products to increase the market segment for organic meat products.
The organic meat market can be segmented by the type of meat, which includes poultry, pork, beef, and others, by type of product – chilled, preserved, and frozen, and type of distribution channels like natural food stores, retailers, hypermarkets, and online markets. The market has witnessed several emerging and major players competing to gain maximum market share at local and global level. This includes players like Tyson Foods, Swillington Farms, Neat Company, Aurelian Supplier group, Perdue Farms, JBA SA, Riverford Farmers, and Foster Farms; among others.
Organic Meat Market Segmentation
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