The global organic wine market size was estimated at USD 8.9 billion in 2021 and is anticipated to expand at a compound annual growth rate (CAGR) of 10.2% from 2022 to 2030. The market growth is driven by the shifting consumer behavior patterns for food and beverages across the world. The outbreak of Coronavirus disrupted the global organic wine supply chain and distribution channel owing to the closure and restrictions on bars, restaurants, and hotels globally. According to the 2020 ProWein Business Report, the COVID-19 affected around 77% of hotels, with turnover declining by 60% across the sector, while restaurants saw sales decline by 91% by the end of 2020.
However, in many regions, the wine market has extremely benefited from the lockdown and travel restrictions. Consumers enjoyed wine across a broader range of at-home occasions. For instance, according to Wine Intelligence, the wine market of Brazil gained approximately three million regular wine drinkers (which is at least once a month) between 2019 and 2020. Organic products demand is growing globally which has a significant impact on the wine market. Red organic wine and white organic wine are two major types in the market. Red organic wines witness high popularity among consumers owing to their health benefits and availability. Thus, the market penetration of red organic wines is higher than other types.
Organic wines have gained significant penetration globally. Their popularity is owed to its health benefits, along with fine taste. E-commerce or online retail have made it accessible to consumers across various parts of the world. The consumption of conventional wine seems to be tailing off around the world gradually. However, the enthusiasm for organic wines is widespread. European countries dominated the market particularly among the millennials (20 to 35 years), a generation that is extremely aware of environmental and social values.
In 2019, SOWINE, a France based marketing and communication company, conducted a survey in New York and Paris to understand the wine expectations of residents. The survey showed that around 52% of New York residents and 68% of Paris residents are more sensitive to the environmentally-friendly approach. The survey also showed that the consumers in the 21-35 age group buy “responsible” wine on a regular basis (22% in New York and 35% in Paris) than the older generation (15% in New York and 30% in Paris).
The production cost of organic wine is comparatively higher than conventional wines. Organic wines are produced from natural and organically grown grapes. The vineyards require organic certification and proper maintenance during the cultivation of wine grapes. In addition, the organic certified vineyards do not use any chemicals or agrochemicals to increase yield and production. Thus, it takes more time for the maturity and ripening of the grapes. Moreover, it requires natural yeasts for the fermentation which is costlier than the wild and regular yeasts. All these factors increase the production cost of organic wine which resulted in the high price of organic wines.
The red organic wine segment dominated the market and accounted for the largest revenue share of 61.4% in 2021. Red organic wines are made of red or black grapes that are fermented using yeast. The grapes are organically grown in organic certified vineyards. The majority of the vineyards are located in the European region. Countries such as Italy, France, and Germany have a majority of the organic vineyards in the world. Consumption of red wine is likely to lower cholesterol and prevent cancer in humans.
The white organic wine segment is expected to witness a CAGR of 9.7% over the forecast period. White wines are consumed less as compared to red organic wines. Chardonnay Champagne is one of the most popular white wines that is extensively consumed globally. Germany is the largest market for white organic wine in the world. White organic wines are inexpensive compared to red organic wines, but it is less healthy than red organic wines.
The bottles segment dominated the market and accounted for the largest revenue share of 91.7% in 2021. Glass bottles are the primary packaging format for organic wines. In addition, they are extensively used in the packaging of beverages. Glass is the third most widely used packaging material in the world. Glass is extensively used for wine packaging owing to its properties such as recyclable, reusable, and inert. Due to its inert nature, it can store wines for a long time compared to plastic bottles and cans.
The cans segment is expected to witness a CAGR of 14.2% over the forecast period. Cans are increasingly finding application in the beverage industry. Metallic cans such as aluminum and steel cans are extensively being used in carbonated drink packaging. Cans are more convenient and portable than bottles, which, in turn, is driving the growth of canned wines. Aluminum cans weigh less than glass bottles and therefore also lessen the carbon footprint of transporting from the vineyard to the distributors. This, in turn, has driven the demand for environment-friendly packaging for organic wines.
The off-trade segment dominated the organic wine market and accounted for the largest revenue share of 60.6% in 2021. The off-trade distribution channel of organic wine includes wine merchants, supermarkets, hypermarkets, retail outlets, caterers, organic stores, and e-commerce platforms. Consumer inclination towards e-commerce is expected to drive segment growth. The lockdown across the nations further propelled the demand for off-trade sales of organic wines.
The on-trade segment is expected to witness a CAGR of 9.4% over the forecast period. The on-trade distribution channel includes outlets like bars, clubs, restaurants, hotels, coffee shops, and winemaker’s stores. The COVID-19 pandemic affected the growth of the on-trade segment drastically, owing to the shutting down of these aforementioned outlets and international tourism came to a standstill caused due to strict lockdown and preventive measures across the globe.
Europe dominated the market and accounted for the largest revenue share of 77.2% in 2021. Few European countries accounted for over 50.0% of the market share. Germany is the largest consumer of organic wine. According to International Wines and Spirits Record (IWSR), Germany, France, and the U.K. were the top three markets accounting for approximately 24%, 16%, and 10% global organic wine consumption respectively. Europe remained the world’s highest consumption center for organic wine. The consumers in the region are more aware of organic products and thus, consumption of organic products is high in Europe compared to other regions in the world.
In North America, the market is anticipated to witness a CAGR of 10.0% over the forecast period, in terms of revenue. North America is the second-largest market for organic wines in the world. The U.S. dominated the market for organic wine in 2021 as the country is the third-largest consumer of organic red wine in the world after France and Germany. Consumers in the U.S. are shifting from conventional products to organic products. As per the Organic Trade Association (OTA), organic products sales registered a growth of 12.4% in the U.S. in 2020. Organic products sales reached a value of USD 60 billion in 2020 in the U.S.
Key companies are increasingly focusing on producing new wines to gain market share in the world. For instance, in 2018, Bronco Wines Company’s Charles Shaw brand launched a new range of organic wines. The range of organic wines includes California-sourced Pinot Noir, rosé wines, and Cabernet Sauvignon. New product launches, innovation, geographical expansion, mergers and acquisitions are some of the key strategies adopted by the players to strengthen their position in the market and gain a higher market share. Some of the prominent players in the organic wine market include:
Elgin Ridge Wines
The Organic Wine Company
Bronco Wine Company
King Estate Winery
Grgich Hills Estate
Emiliana Organic Vineyards
Societa Agricola QuerciabellaSpA
Market size value in 2022
USD 9.83 billion
Revenue forecast in 2030
USD 21.5 billion
CAGR of 10.2% from 2022 to 2030
Base year for estimation
2017 - 2020
2022 - 2030
Revenue in USD million and CAGR from 2022 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Type, packaging, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Canada; Mexico; Germany; France; U.K.; Italy; China; Japan; India; Australia; Brazil; Argentina; South Africa
Key companies profiled
Avondale; Elgin Ridge Wines; Kendall-Jackon Winery; The Organic Wine Company; Bronco Wine Company; King Estate Winery; Grgich Hills Estate; Emiliana Organic Vineyards; Societa Agricola QuerciabellaSpA; Frey Vineyards
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global organic wine market report based on type, packaging, distribution channel, and region:
Type Outlook (Revenue, USD Million, 2017 - 2030)
Red Organic Wine
White Organic Wine
Packaging Outlook (Revenue, USD Million, 2017 - 2030)
Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
Regional Outlook (Revenue, USD Million, 2017 - 2030)
Central & South America
Middle East & Africa
b. The global organic wine market size was estimated at USD 8.9 billion in 2021 and is expected to reach USD 9.83 billion in 2022
b. The global organic wine market is expected to grow at a compound annual growth rate of 10.2% from 2022 to 2030 to reach USD 21.5 billion by 2030
b. Red wine type dominated the organic wine market with a share of more than 60% in 2021. This is attributable to a preference for red wine due to its high antioxidant content.
b. Some key players operating in the organic wine market include Avondale, Elgin Ridge Wines, Kendall-Jackon Winery, The Organic Wine Company, Bronco Wine Company, King Estate Winery, Grgich Hills Estate, Emiliana Organic Vineyards, Societa Agricola Querciabella SpA, Frey Vineyards
b. Key factors that are driving the organic wine market growth include shifting consumer behavior patterns for food and beverages across the world and rising wine consumption in comparison to hard liquor.
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