The global otoplasty market is anticipated to register significant growth over the forecast period. The main drivers of the market are the rising awareness among youth about facial features leading to rising adoption of otoplasty procedures, consistently growing cosmetic surgery volumes, and increasing prevalence of congenital ear deformities like Treacher Collins syndrome, and hemifacial microsomia. The presence of individuals with natural deformations such as bat ears, constricted ear, cryptotic ear, macrotic ear, Stahl’s ear deformity, question mark ear, etc., are also responsible for the substantial market size in the forecast period.
Throughout the peak of the COVID-19 pandemic, all surgical procedures were suspended. The government's directive to stay at home in order to stop the spread of the virus has had a detrimental effect on the market. Additionally, cosmetic surgery was ranked as a priority 4 procedure by the Royal College of Surgeons (RCS), which is the lowest priority surgery. Therefore, safe cosmetic surgery procedures resumed following the decline in COVID-19 cases and the lifting of government restrictions. Hence the current market growth rate is sluggish but is expected to improve over the coming years.
The market is segmented into type, technique, age, and gender. Based on type, the market is further segmented into ear augmentation, ear reduction, and ear pin back. The ear augmentation segment is expected to dominate the market. This is due to an increase in the number of ear surgeons that are performing reconstructive surgery, the rising demand for enhanced beauty by reducing the prominence of excessively large ears. Furthermore, these procedures do not cause any issues post-surgery thereby promoting adoption. For instance, according to the American Society of Plastic Surgeons 53,095 otoplastics were performed in 2020. A growth of 46% was shown from 2000 to 2020.
North America captured the largest market share as of 2021. This is due to the availability of best technological products & processes, the increasing need among youth to undergo otoplasty procedures, and presence of highly specialized surgeons, are some of the factors helping this region to dominate over the forecast period. For instance, according to the American Academy of Otolaryngology–Head and Neck Surgery (AAO-HNS), the organizations have currently 13,000 otolaryngologists.
The key organization and institutes include Long Island Plastic Surgical Group, Invotec International, Inc., Piedmont Plastic Surgery & Dermatology, EarBuddies, Nazarian Plastic Surgery, Westlake Dermatology, Medbelle - Bloomsbury Way, MACS Cosmetic Clinic (Harley Street), Cosmetic Surgery Partners (CSP), and Karidis Cosmetic Surgery Clinic London. The key organizations and institutes are adopting advance technology and new treatment procedures for performing otoplasty.
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