The outdoor apparel market is a rapidly growing industry that caters to consumers who enjoy spending time outdoors. This market includes various clothing and accessories designed to protect individuals from the elements and enhance their outdoor experience. The market encompasses everything from hiking boots and jackets to camping gear and accessories.
Increasing popularity of outdoor activities such as hiking, camping, and rock climbing is one of the driving factors for the outdoor apparel industry. As more people are getting interested in enjoying nature and outdoor adventures, they are in need of the right gear to stay comfortable and safe. It led to a rise in demand for high-quality outdoor apparel that can withstand harsh conditions and provide reliable protection from uncertain harmful elements.
Another key factor driving the growth of the outdoor apparel market is the increasing emphasis on sustainable and eco-friendly products. Many consumers are looking for outdoor apparel that is made from sustainable materials and produced in an environmentally responsible way. It has led to the emergence of several brands such as Cotopaxi, Ten Tree International Inc., Reformation, and For Days, Inc. that offer eco-friendly outdoor apparel and accessories.
In addition to sustainability, innovation is also driving growth in the outdoor apparel market. Companies are developing new materials and technologies that enhance the performance and durability of outdoor apparel. Many outdoor clothing brands now use advanced fabrics that provide better moisture-wicking & insulation properties and enhanced breathability & waterproofing. For instance, in May 2020, H&M launched a sustainable dress collection and the Coolmax, an innovative fabric. Coolmax comprises high-performance and advanced materials that wick moisture from the body, thus keeping the wearer dry and cool.
North America is one of the largest and most established markets for outdoor apparel. The region has a robust outdoor recreation culture and high demand for durable, high-performance outdoor apparel. Asia-Pacific outdoor apparel market is proliferating and is driven by an increasing interest of the middle-class population in outdoor activities. Asia Pacific includes markets such as China, Japan, India, and South Korea, where outdoor activities such as hiking, trekking, and skiing are becoming more popular.
Major players in the outdoor apparel market are investing heavily in research and development to introduce new and innovative outdoor apparel to the market which are more effective and reliable. For instance, in June 2022, Under Armour, Inc. introduced the UA Flow Synchronicity running shoes for women. Compared to shoes made from a men's model, these shoes better support the arch and secure the heel. The materials used to make the shoe are eventually ground down and recycled to be used in new products.
By Apparel Type
Sports & Activity Wear
By Product Type
By Fabric Type
By Distribution Channel
adidas America Inc.
Columbia Sportswear Company
Under Armour Inc.
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