Packaged Salad Market Size, Share & Trends Report

Packaged Salad Market Size, Share & Trends Analysis Report By Product (Vegetarian, Non-vegetarian), By Processing (Organic, Conventional), By Distribution Channel, By Region, And Segment Forecasts, 2020 - 2027

  • Published Date: Jul, 2020
  • Base Year for Estimate: 2019
  • Report ID: GVR-4-68038-892-3
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2018
  • Number of Pages: 80

Report Overview

The global packaged salad market size was valued at USD 4.69 billion in 2019 and is expected to grow at a compounded annual growth rate (CAGR) of 10.2% from 2020 to 2027. The mixture of various kinds of vegetables and fruits, which are dressed in various condiments and accompanied by meat and seafood, has gained some substantial popularity across the globe. Collecting various ingredients of the dish, along with cleaning, chopping, and preparing can be a tedious and time-consuming task. Thus, the growing popularity of salads and ease of consumption provided by the packaged salad products have propelled the market growth. Over the past few years, salads have been evolved as appetizers, sides, and desserts. The major reason behind the adoption of salad in diet is the health-conscious and weight control mindset of modern consumers.

U.S. packaged salad market size

The rise of social media has created a mass momentum towards achieving a perfect body. A majority of these consumers consider healthy eating habits a major contributor to achieving physical wellness. Demand for a fiber-rich diet with low fat and protein-enriched content has made salads the most appropriate dish, and thus the demand for packaged salad is expected to witness consistent growth.

Various types of packaged salads have been poured by the manufacturers, which include green salad, wedge salad, fruit salad, rice and pasta salad, and bound salad. The salad dressings have been reinvented to suit the regional tastes. These products have also been considered a key for living a long youthful life. The high level of water found in the veggies and fruits is known to improve the hydration, which helps in maintaining the glow of the skin and improve various other body functions.

The major ingredients of the salad are not limited to kale, spinach, beet greens, watercress, cottage cheese, and yogurt. Each of these ingredients has its own health benefits, and thus the demand for the packaged salads is increasing across all the age-groups at the global level.

Product Insights

Vegetarian packaged salad accounted for the largest revenue share of more than 65.0% in 2019. Salads have evolved as a healthy move in including a large number of veggies in one’s regular diet. Along with that, vegetarianism has evolved as a gigantic trend across the globe. People have been adopting the lifestyle owing to various reasons, including animals, the planet, and personal health. Multiple scientific pieces of research have constantly proved the health benefits pertaining to the vegetarian lifestyle. Reduced risk of cardiovascular diseases, cancer, obesity, and diabetes has been observed with increasing inclusion of veggies and reduced consumption of meat-based products.

Non-vegetarian packaged salad is expected to register the fastest CAGR of 10.5% from 2020 to 2027. Manufacturers have been offering salads, which include bacon, lamb meat, pork, beef, ham, salami, chicken, shrimps, salmon, squid, clam, crab, trout, mackerel, octopus, and anchovy.

Processing Insights

Conventionally packaged products accounted for more than 70.0% share of the global revenue in 2019. The growth of the segment is attributed to the first movers’ competitive advantage. Additionally, the product is available at a lower cost than the counter product, which makes it preferable for a large part of the population.

Global packaged salad market share

The organic segment is expected to register the fastest CAGR of 10.6% from 2020 to 2027. The demand for organic packaged food has been growing steadily and it has been exhibiting a wide penetration in Europe and North America. The demand has compelled food companies to reformulate products to meet organic standards. Along with that, increasing government support for organic agriculture and the increasing popularity of organic foods among commercial buyers have been driving the demand for organic products. Growing demand is expected to create new trends regarding processing techniques and product labeling in the organic packaged food market.

Distribution Channel Insights

The offline segment accounted for a share of more than 80.0% in terms of revenue in 2019. Some of the largest grocery chains selling packaged salads globally are Walmart; Kroger; Costco; Safeway; Ahold Delhaize; Supervalu; Albertsons Companies Inc.; Edeka Group; REWE Combine; Wesfarmers Ltd.; Woolsworth Ltd.; Publix Super Markets; Inc.; Intermarché; and H.E. Butt Grocery Co. Consumers also prefer buying the products from local vendors as it guarantees the freshness in comparison to products offered by nationwide distributors.

The online distribution channel is expected to register the fastest CAGR of 11.0% from 2020 to 2027. Some of the major e-commerce platforms offering packaged salad online are Amazon; Fresh Direct, LLC.; CHIQUITA BRANDS, L.L.C.; Sam's West, Inc.; SFM LLC.; Bristol farms; Grubhub; Albertsons Companies, Inc.; Ready Pac Foods; Peapod, LLC; Dorothy Lane Market; Smith Brothers Farms; Raley’s; United Salad Co.; Hannaford Bros. Co., LLC.; and Wegmans Food Markets. The rapid growth is attributed to the wider penetration of e-commerce and home delivery of grocery in most developing countries.

Regional Insights

North America held the largest share of over 35.0% in 2019. The growing demand has been inspiring the launch of new products in the region. In October 2019, in Orlando, the U.S. Fresh Express launched four new Chopped Kit flavors, including Thai ‘N’ Cashews and Twisted Caesar varieties. Twisted Caesar product line comprises three flavorful varieties, including Asian, Avocado, and Greek.

These restaurant menu-inspired products have gained rapid popularity among consumers. The company has been committed to providing delicious salad-based meal solutions, which are infused with various ingredients, such as Thai spiced wonton strips, avocado, and dried pineapple.

Asia Pacific is expected to witness the fastest growth at a CAGR of 11.3% from 2020 to 2027. A large number of health-conscious millennials and Generation Z in the region, which have been striving to maintain a physique, have enhanced the intake of salad leading to a great opportunity for packaged salad in the region.

Key Companies & Market Share Insights

The global market is projected to witness crucial growth in the coming years owing to the health-conscious lifestyle. Over the past few years, it has been noticed that product launches have played a crucial role in widening the penetration of the product. In July 2019, Eat Smart launched its Vineyard Collection salad. The product is based on refreshing greens and delicious toppings dressed with olive oil and vinegar from California’s wine country. The product is available in two varieties, including California Champagne Caesar and California Basil Balsamic. The former is a spin on the traditional classic, whereas the latter has been inspired by Mediterranean flavors. Some of the prominent players in the packaged salad market include:

  • BrightFarms

  • Dole Food Company, Inc.

  • Earthbound Farm

  • Eat Smart

  • Fresh Express

  • Garden Life

  • Gotham Greens

  • Mann's

  • Misionero

  • Bonduelle

Packaged Salad Market Report Scope

Report Attribute


Market size value in 2020

USD 5.24 billion

Revenue forecast in 2027

USD 10.23 billion

Growth Rate

CAGR of 10.2% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, processing, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; France; China; Australia; India; Brazil

Key companies profiled

BrightFarms; Dole; Earthbound Farm; Eat Smart; Fresh Express; Garden Life; Gotham Greens; Mann's; Misionero; Bonduelle

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global packaged salad market report on the basis of product, processing, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2027)

    • Vegetarian

    • Non-vegetarian

  • Processing Outlook (Revenue, USD Million, 2016 - 2027)

    • Organic

    • Conventional

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

    • Europe

      • France

      • The U.K.

    • Asia Pacific

      • China

      • Australia

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

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