GVR Report cover Pasta and Noodles Market Size, Report

Pasta and Noodles Market Size, Analysis Report By Product (Ambient and Noodles, Dried Pasta and Noodles, Chilled Pasta and Noodles), By Region (North America, Europe, Asia Pacific, Latin America, MEA) And Segment Forecasts, 2018 - 2025

  • Report ID: GVR-2-68038-073-6
  • Number of Pages: 63
  • Format: Electronic (PDF)

Industry Insights

The global pasta and noodles market size was valued at USD 59.6 billion in 2016 and is expected to grow at a CAGR of 3.6% during the forecast period. The launch of a wide variety of new products, the staple food of some countries, and instant food for working professionals are the key factors that are driving the market growth.

U.S. pasta and noodles market

Pasta and noodles are the staple food of a few countries and are consumed on regular basis. Pasta is the staple food of Italian cuisine. Besides, the labeling and commercial manufacturing of pasta are highly regulated in Italy. For instance, fresh pasta that is prepackaged must have a water content of more than 24%, must be stored refrigerated at a temperature less than 4 °C and 2 °C tolerance, heat treatment must be equivalent to pasteurization, and to be sold within 5 days of the manufacturing date. In the U.S. and other European countries, pasta is usually consumed as the staple carbohydrate. The Food and Drug Administration (FDA) has defined standards of identity for macaroni products and regulates the U.S. pasta.

Noodle is the staple food in many cultures such as Japan, Korea, and China. It is also consumed in many European nations on regular basis. Different varieties of the products are found in these regions and consumed by them on daily basis and are prepared differently in various regions.

Since these are the staple food in these regions and are consumed regularly, thus it is expected to boost the market in these regions as well as globally.

Also, it is instant food that requires a few minutes to cook. With the increase in working professionals globally, the need for instant food is also increasing. As per the records of Europa, in 2016, the employment rate in European Union states for persons aged 20 to 64 stood at 71.1%, which is the highest annual average ever recorded for the European Union. It was reported that Iceland recorded 87.8% and Switzerland recorded an 83.3% employment rate in 2016.

Therefore, with the increase in working professionals, the demand for instant food is increasing as the consumers rarely want to spend time in cooking homemade food. Thus, the increase in demand for instant food is driving the growth of the market.

Product Insights

Based on the product, the pasta and noodles market is segmented into ambient pasta and noodles, dried pasta and noodles, and chilled pasta and noodles. Ambient pasta and noodles held the largest market share in 2016, owing to the wide variety of products that vary in tastes and flavors offered in this segment. Also, factors such as convenience and longer shelf life are driving the growth of this market. These are the products that are shelf-stable and do not require refrigerated or chilled storage. These are straight-to-work style noodles and such convenience factors associated with these products are driving the ambient pasta and noodles market. Additionally, these products include a wide range of products and also vary in tastes and flavors.

Dried pasta and noodles are designed to be boiled with water for consumption. These products are increasingly gaining popularity in countries like India, China, and Argentina. This market is expected to have the fastest growth in the forecast period.

Chilled pasta and noodles are fresh products that are bagged and stored in chilled cabinets and shelves in retailers. These products are manufactured for longer duration storing purposes. These are for the working professionals who require instant food since these can be stored in refrigerators at home and can be cooked instantly whenever required.

Regional Insights

The regional segments in the pasta and noodles market include North America, Europe, Asia Pacific, Latin America, and MEA. The Asia Pacific held the dominant share in 2016 and is anticipated to witness the fastest growth during the forecast period owing to the presence of a huge population base and the two fastest-growing economies China and India. Additionally, the presence of countries such as China, Japan, and Korea where noodles are the staple food is expected to bolster the pasta and noodles market.

Global pasta and noodles market

In the Asia Pacific region, China held the largest market share in 2016 and is expected to hold the same position in the forecast period. Due to the huge population base, the China pasta and noodles market is expected to witness lucrative growth over the forecast period. China’s population in 2016 was 1.3 billion. Also, noodles are the staple food in this country and are consumed on daily basis. Therefore, noodles as staple food coupled with a huge population base are expected to drive the growth of the market.

Pasta and Noodles Market Share Insights

Key players include Nestlé, Barilla, ITC, Kraft Heinz Company, Conad, ConAgra Foods, Nissin Foods, Brf Brasil Foods, De Cecco, and Delverde.

Various strategies such as geographical expansion and the launch of new products are being adopted by these key market players to increase the outreach of their products and strengthen their product portfolios. For instance, in November 2017, Nestlé invested in a new factory in Cuba. The company has invested USD 55.62 million in the factory and it will employ 260 people by the third year. This site will produce Nescafé, the local Cuban roast & ground coffee Serrano, Nestlé Fitness cereal-based snacks, the Nesquik powdered beverage, and Maggi cooking aids.

This investment is expected to meet the growing consumer demand and strengthen the presence of the company in the region. Similarly, in May 2017, Nestlé inaugurated a new factory in Dubai. The site employs 340 people from 20 countries. This site produces Nescafé coffee and Maggi cooking aids for the local and regional markets. It is anticipated to strengthen the hold of the company in the Middle East market.

Report Scope



The base year for estimation


Actual estimates/Historical data

2014 - 2015

Forecast period

2017 - 2025

Market representation

Revenue in USD Million & CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, Latin America, & MEA

Country scope

U.S., Canada, the UK, Italy, Germany, Japan, China, Brazil, Mexico, and South Africa

Report coverage

Revenue, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research, Inc. has segmented the pasta & noodles market based on product and region:

  • Product Outlook (Revenue, USD Million, 2014 - 2025)

    • Ambient Pasta and Noodles

    • Dried Pasta and Noodles

    • Chilled Pasta and Noodles

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • Germany

      • Italy

      • UK

    • Asia Pacific

      • Japan

      • China

    • Latin America

      • Brazil

      • Mexico

    • The Middle East and Africa (MEA)

      • South Africa




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