Patient Portal Market Size, Share & Trends Analysis Report By Type (Standalone, Integrated), By Delivery Mode (Web-based, Cloud-based), By End-use (Providers, Payers), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global patient portal market size was valued at USD 2.9 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 19.44% from 2023 to 2030. The rising number of healthcare facilities adopting patient portals is contributing to market growth. Also, increasing demand for Electronic Health Records (EHR) and mandatory federal norms are responsible for the increased usage of patient portals. Software businesses develop portals in the form of mobile or web-based applications that users may access to save or retrieve vital details. The market is also propelled by factors such as the rise in teleconsultation services due to the COVID-19 pandemic, the surge in the integration of mobile-based health platforms, and the growing government assistance in the form of growth-promoting policies, rules, and regulations.

Rising demand for EHRs and increasing adoption of patient-centric approach by healthcare payers are boosting the market growth. EHRs are gaining popularity as the healthcare industry's digitalization accelerates. According to the World Health Organization (WHO), more than half of upper-middle- and high-income countries have implemented national EHR systems. As the government undertakes different projects to digitalize the healthcare system and standardize infrastructure & legislation for keeping health records, the demand for patient portals is increasing.

Governments all over the world are focusing on establishing the regulations, infrastructure, and standards for maintaining health records, which is driving the market growth. My Health Record is Australia's national digital health record platform, to have a health record for the majority of citizens by 2022. This would facilitate the retrieval of healthcare data stored on the platform, which would be advantageous for all healthcare providers in the country.

Moreover, the aging of the population and the prevalence of chronic diseases continue to exert strain on the capacity and financial viability of healthcare systems. In addition, innovations in healthcare technology, connected devices, big data analytics, and artificial intelligence are providing great potential for health data and insights, enabling healthcare professionals to make more accurate diagnoses and treatment decisions.

COVID-19 Patient Portal Market Impact: 21.4 % increase from 2019 to 2021

Furthermore, the patient portal market is led by hospitals in emerging countries adopting new healthcare technologies. In March of 2019, Huawei Technologies and Guangdong Provincial People's Hospital signed a partnership agreement for the development of a wireless healthcare facility in China.

This would be accomplished by integrating the Internet of Things (IoT), Artificial Intelligence (AI), and big data with other innovations to enhance patient-doctor connections and provide accessible healthcare services. However, concerns over data privacy and security, together with the high cost of adoption and deployment of these tools, are serving as a major barrier to industry expansion.Furthermore, the patient portal market is led by hospitals in emerging countries adopting new healthcare technologies. In March of 2019, Huawei Technologies and Guangdong Provincial People's Hospital signed a partnership agreement for the development of a wireless healthcare facility in China.

Type Insights

Integrated portal held the dominant revenue share of 58.3% in 2022 and is projected to exhibit fastest CAGR of 19.8% during the forecast period., due to its ability to provide one-stop solutions that help with efficiency, multiple functionality, and cost-effective solutions. Integrated portals eliminate the need to develop a separate customized system to bridge the gap between physician requirements and patient information. Additionally, research efforts concentrating on the creation of pre-integrated EHR peripherals are expected to drive the growth. EMR/EHR with integrated patient portals work as a module on any other healthcare IT system or existing EMR/EHR.

Moreover, these systems give users a single interface for performing multiple business operations. They are less expensive, more popular, and in high demand since they give a one-stop solution. Allscripts, a leading EHR provider, and Medfusion announced a strategic partnership in July 2021 to provide Allscripts EHR and Practice Management clients with the top-ranked Medfusion patient portal. Physician practices will be able to save time, cut costs, and improve revenue using the new Allscripts online patient portal, which will include features that are quite popular with patients.

Standalone patient portals, on the other hand, are anticipated to witness significant growth over the forecast period from 2022 to 2030. This type of portal works well for smaller healthcare organizations, such as independent pharmacies, private labs, boutique healthcare providers, and local medical offices. A standalone patient portal is powered by simpler software architecture and, as a result, requires fewer resources/efforts to develop. It can be constructed in less time by a team of less-skilled programmers, so the price is generally affordable for smaller businesses.

Delivery Mode Insights

In 2022, the web-based segment with 65.9% held the maximum share of the market. The growth of the segment can be attributed to the benefits offered by this software, such as shorter implementation time, no additional investment for hardware, automatic software updates, and low initial investment.

Unlike on-premises software, web-based software can be installed off-site and supervised by a third party. Providers of web-based software generally charge an annual or a monthly fee, based on usage. Key advantages associated with web-based software include affordability (as there is no need to buy any software or hardware system), rapid return on investment, and ease of deployment.

The cloud-based segment is anticipated to register substantial growth with a CAGR of 19.9% during the forecast period., as it may enable healthcare companies to share and integrate data from several locations or systems in real time, as well as create a database registry. Email marketing, online appointment scheduling, health education tools, and social media integration are just a few of the options available through cloud-based portals.

Clinic to Cloud, a healthcare and practice management software supplier based in Sydney, redesigned its patient portal in 2021 to improve the patient experience. Users can now use the cloud-based system to schedule appointments, examine charges, invoices, and download pathology and imaging study results, and upload referrals, among other things.

End-use Insights

The providers segment dominated the market in 2022 with a share of 53.0% and is expected to register a high CAGR of 19.7% during the forecast period. Over 90% of hospitals, according to the Office of the National Coordinator for Health IT (ONC), give users access to their medical records, with 72 percent of organizations granting users the ability to view, download, and transmit their entire medical record. The widespread adoption of patient portals by healthcare providers is driving the segment growth. In September 2019, Epic Systems partnered with Phelps Health to deliver a platform that integrates all Phelps Health care areas into a single EHR system.

Moreover, the payers segment accounted for a significant market share in 2021. Government entities such as the Centers for Medicare & Medicaid Services in the United States and the National Health Service in the United Kingdom accept health claims and disburse reimbursements as payers. Payers negotiate or set provider rates, collect revenue through premiums or taxes, and pay claims to providers. Commercial health insurers like Blue Cross Blue Shield, Athenahealth, and Humana Inc. are among them.

Regional Insights

North America dominated the market with a share of 43.8% in 2022, owing to the technological advancements in healthcare IT. Countries like the United States and Canada have had success integrating IT technologies into their healthcare systems, which could drive market growth.

Over 130 million people in the U.S. suffer from at least one chronic condition. These conditions are responsible for around 70% of deaths in the U.S. each year. Owing to the large target population in the region, the management of comorbidities has become challenging. Furthermore, the switch from volume to value-based reimbursement is increasing the need for patient portal systems in North America.

Europe is estimated to account for a second dominant position in the market due to the increased deployment of healthcare IT & telehealth initiatives, and the digitization of healthcare procedures in the region. The acceptability and demand for high-end medical infrastructure in Asia-Pacific will be the primary driver driving the market in the region. Asia Pacific is expected to witness remarkable growth at a CAGR of 21.12% during the forecast period. China, Japan, and India are the most developing nations in the region, and would therefore fuel the market expansion for high acuity information systems.

Key Companies & Market Share Insights

The market is highly fragmented due to the presence of a large number of players. The market leaders are emphasizing strategic formulations such as partnerships, new product development & commercialization, collaborations, and others to expand their presence.

The key market participants are substantially spending on R&D activities, which allows them to develop unique solutions and expand their revenue share. In August 2018, Allscripts announced that it received accreditation from Healthcare Network Accreditation Program for Payerpath and ePAP accreditation for ePrescribe from the Electronic Healthcare Network Accreditation Commission.

Also, Allscripts Healthcare Solutions and Ephraim McDowell Health teamed together in March 2019 to improve FollowMyHealth. This enhancement aided in the development of a comprehensive patient engagement system, allowing for secure direct messages between patients and physicians. This strategy development aided the company in leveraging its technological knowledge and designing a product, resulting in digital transformation that maximizes revenue generation for both the company and its clients. Some prominent players in the global patient portal market include:

• Allscripts Healthcare Solutions, Inc.

• athenahealth, Inc.

• Epic Systems Corporation

• McKesson Corporation

• Cerner Corporation

• GE Healthcare

• Medfusion Inc.

• NextGen Healthcare Information Systems

• Greenway Health, LLC

Patient Portal Market Report Scope

Global Patient Portal Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2030. For this study, Grand View Research has segmented the global patient portal market report based on type, delivery mode, end-use, and region:

• Type Outlook (Revenue, USD Million, 2016 - 2030)

  • Standalone

  • Integrated

• Delivery Mode Outlook (Revenue, USD Million, 2016 - 2030)

  • Web-based

  • Cloud-based

• End-Use Outlook (Revenue, USD Million, 2016 - 2030)

  • Providers

  • Payers

  • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia

    • UAE