The global pea starch market is expected to witness significant growth over the coming years, primarily as a result of rising demand from the nutraceuticals industry and increasing consumer shift toward gluten-free and non-GMO diets. The product is obtained from yellow peas, which is the most common ingredient derived from peas, and contains around 40.0% starch that appears as a white powder. It is used as a thickening agent in many agri-food applications such as sauces, delicatessen, meats, creams, and pastas.
Pea starch is considered to be gluten free as well as non-GMO. It is different from other native starches as it has high amylose content. It can also form a gel in water at a much lower dosage than other variants. It is considered to be an ideal ingredient for food products that require less elastic texture for gums, meats, extruded cereals, coatings, and others.
Some of the major types of pea starch are feed grade, food grade, industrial grade, and others. The product has been increasingly used in foods and beverages on account of its ability to supplement protein content in foods, which makes it ideal for confectionery, soups and sauces, pastas, noodles, bakery, meat and sea foods, and other applications. Pea starch is fortified as a texturing, thickening, and gelling agent in baked goods like cakes, dressings, and desserts on account of its comprising fibrous content and gluten-free properties.
Over the past few years, there has been a continuous expansion of baked goods manufacturers, including Tesco (U.K.) and Carrefour (France), in retail chains across the Europe market. This has played a crucial role in promoting demand for cakes and desserts. Moreover, expansion of supermarkets in China, India, and countries in Middle East is anticipated to force baked goods manufacturers to increase expenditure on the establishment of new production units in the vicinity. This is likely to promote the market for pea starch over the forecast years.
On the basis of region, the global market can been segmented into North America, Europe, Asia Pacific, Central and South America, and Middle East and Africa. Asia Pacific held a considerable share in the overall market as of 2017. The region has contributed significantly to increasing demand for bakery, confectionery, soups, and sauces. Additionally, allergen-friendly food products are expected to augment regional market growth in the near future. Favorable regulatory inclinations in India and China aimed at agricultural industry growth will result in ample raw material supply for pea starch manufacturers in future.
Some of the major participants in the pea starch market are Cargill Inc.; Roquette; Emsland Group; American Key Products; Sanstar Bio-Polymers; Vestkorn; and Parrheim Foods. Presence of several market players has led to intense competition. To withstand this, vendors have been capitalizing primarily on benefits of mergers and acquisitions. Emerging product manufacturers are focusing on product innovation to gain a foothold in the global market.
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