Pediatric oral care products aid to avoid oral diseases such as foul breathing, tongue thirsting, and tooth decay by keeping mouth & teeth clean and hygienic. Pediatric silicon hand brushes, pediatric tethers pediatric tooth massagers, and pediatric toothpaste are some examples of pediatric oral care products. According to the National Center for Biotechnology Information, nearly 42% of children aged 2 to 11 have had tooth caries in their primary teeth.
The increase in the rising awareness of pediatric oral hygiene is anticipated to develop the growth of the pediatric oral care market significantly. The growing problems of dental caries such as cavities, tooth decay, and dental diseases will lead to a surge in demand for pediatric care products. Other important factors such as the increase in public awareness of early childhood caries and the rising trend of e-commerce and online purchasing will accelerate the market growth rate. In addition, the increase in demand for new innovative pediatric oral care products such as flavored toothpaste, cavity protection toothpaste along with gentle bristles further boosts the growth of the market.
The COVID-19 epidemic has resulted in a global financial slowdown which has considerably influenced the market. The supply chain of pediatric oral care products was affected initially. However, this was expected to be a short-term effect and the demand for pediatric oral care products is probable to increase during the forecast period. A surge in public awareness regarding oral care and changing demographics are boosting the market. Leading personal care players such as Johnson & Johnson Services, Inc., Procter & Gamble, and Colgate-Palmolive Company observed an increase in their sales of the oral care division as the public focus on oral care and hygiene is growing.
Based on the product, toothpaste is expected to account for the highest market share due to it is a commonly used dental care product and is considered a need among people. The increase in the number of launches of pediatric toothpaste with different flavors drives the growth of the market. For instance, Colgate company has launched Colgate Trolls Mild Bubble Fruit Toothpaste for pediatrics. Moreover, Sanofi launched ACT Kids Toothpaste in the U.S. This toothpaste is a new fluoride toothpaste that is particularly made for children two years of age and older.
North America is expected to witness the largest market share and growth in the forecast period. The factors such as an increase in the incidence of diseases causing tooth decay in pediatrics and the presence of major key players in pediatric oral care products in North America boosts the growth of the market.
The industry is marked by the presence of various small and large industry players. The market is highly competitive in the regions such as North America and Europe. Key global industry players include Unilever Plc, Johnson & Johnson, Church & Dwight Co. Inc., Pigeon Corporation, Procter & Gamble Company, Colgate-Palmolive Company, Anchor Group, Oriflame, Amway, Dr. Fresh, Chattem, Dabur, Chicco, and Splat Baby.
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