The global Personal and Entry Level Storage (PELS) market is expected to grow at a lucrative rate due to the continuous increase in the amount of data and increasing complexities in handling a large amount of data. With growing concerns over data security, storage and backup are some of the generic factors for the growth of PELS market. The recent developments in Information technology have also indirectly helped the market in its growth. Various small or medium sized industry have started using could storage system to minimize the storage expenses. Another important driver of the PELS market is the increase in the use of online gaming, internet media, and other such online platforms which produce a large amount of data globally.
Various types of services/products under PELS include solid-state drives, cloud based drives, hard disk drives, network attached storage and recordable discs. Solid state drives are made up of data storage drives using various integrated circuits and networks. The solid state storage is made up of silicon microchips with no mechanical part in it, which makes it shock protective with less power and less weights. Cloud storage is storage of data in digital pools which make data accessible and available anytime and anywhere. Various organizations
Various organizations buy of lease this technology from the various providers to store and manage user data. Hard disk drive is data storing devices often used for storing and retention of large amount of data using mechanical devices coated with magnetic substances. Network attached storage allows access to heterogeneous number of clients; it is often manufactured as computer appliances. Recordable devices are compact sized digital data circuits such as a flash drives or a digital compact disk used to store small amount of data.
The PELS market by technology segmented into five categories, namely, directly attached storage, network attached storage, cloud storage technology, signal attached SCSI and others such as IP or fiber based storage. Directly attached storage is connected to the server or workstation without any storage network in between. In case of network attached storage, a computer storage network is connected to the computer in between the connection to server and client or user. Cloud attached technology uses web API to develop to cloud storage gateway for data management. Signal attached SCSI is the
Cloud attached technology uses web API to develop to cloud storage gateway for data management. Signal attached SCSI is the high speed interface technology used by storage devices which helps in reducing cost, size and increasing transmission speed. Fiber channel provides reliable, serial interconnecting and gigabit technology for data storage, generally used in commercial applications and IP based storage is alternative to fiber based storage.
PELS has a number of applications which are employed in a number of industries such as media and entertainment, financial services, public sector or health care industry. The others segment includes telecommunication companies and internet service providers. Media and entertainment industries use this technique to store data about their clients and users in terms of their interests and preferences. This is helpful in analyzing the customer preferences and loyalty. For financial service providers, the data and operations performed is the primary business, these firms use this technique to improve their data management and increase their reliability in the market. Public sector and healthcare industry use storage for recording and managing large data production or consumption and recording and accessing updates about latest developments respectively.
The demand for PELS is expected to grow at higher rates in the North American market because of comparatively large base of entertainment industry. Increase in trend of social media and online platform and sharp boom in service oriented industries in developing countries of Asia Pacific is expected to drive the PELS market in the region. RoW market may have restraints such as lack of information technology infrastructure due to increasing consumer base in social media, online platform and development of service industry.
The PELS market is customer-oriented by nature with companies such as IBM, NETApp, Symantec, Cisco, CA Technologies, HP, Dell, EMC and Hitachi Data Systems as key players in market. EMC is the market leader of PELS with maximum market share followed by IBM, Hitachi Data System and HP.
Personal and Entry Level Storage (PELS)
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