GVR Report cover Personal and Entry Level Storage Market Size, Share & Trends Report

Personal and Entry Level Storage Market Size, Share & Trends Analysis Report By Product (Recordable Discs, Hard Disk Drives, Solid State Drives, Cloud Storage, Flash Drives) By Technology By Application And Segment Forecasts To 2020

  • Report ID: 978-1-68038-214-3
  • Number of Pages: 70
  • Format: Electronic (PDF)

Report Overview

The global personal and entry level storage market size is expected to grow at a compound annual growth rate (CAGR) of 32.9% from 2014 to 2020, due to the continuous increase in the amount of data and increasing complexities in handling a large amount of data. With growing concerns over data security, storage and backup are some of the generic factors for the growth of the PELS market. The recent developments in Information technology have also indirectly helped the market in its growth. Various small or medium-sized industries have started using could storage system to minimize the storage expenses. Another important driver of the PELS market is the increase in the use of online gaming, internet media, and other such online platforms that produce a large amount of data globally. 

Product Insights

Various types of services/products under PELS include solid-state drives, cloud-based drives, hard disk drives, network-attached storage and recordable discs. Solid-state drives are made up of data storage drives using various integrated circuits and networks. The solid-state storage is made up of silicon microchips with no mechanical part in it, which makes it shock protective with less power and less weights. Cloud storage is the storage of data in digital pools that make data accessible and available anytime and anywhere. Various organizations

Various organizations buy to lease this technology from the various providers to store and manage user data. Hard disk drive is a data storing device often used for storing and retention of a large amount of data using mechanical devices coated with magnetic substances. Network-attached storage allows access to a heterogeneous number of clients; it is often manufactured as computer appliances. Recordable devices are compact sized digital data circuits such as a flash drive or a digital compact disk is used to store a small amount of data. 

Technology Insights

The PELS market by technology segmented into five categories, namely, directly attached storage, network-attached storage, cloud storage technology, signal attached SCSI, and others such as IP or fiber-based storage. Directly attached storage is connected to the server or workstation without any storage network in between. In case of network-attached storage, a computer storage network is connected to the computer in between the connection to server and client or user. Cloud attached technology uses web API to develop to cloud storage gateway for data management. Signal attached SCSI is the

Cloud attached technology uses web API to develop to cloud storage gateway for data management. Signal attached SCSI is the high-speed interface technology used by storage devices which helps in reducing cost, size, and increasing transmission speed. Fiber channel provides reliable, serial interconnecting and gigabit technology for data storage, generally used in commercial applications and IP based storage is an alternative to fiber-based storage. 

Application Insights

PELS has a number of applications that are employed in a number of industries such as media and entertainment, financial services, public sector, or health care industry. The others segment includes telecommunication companies and internet service providers. Media and entertainment industries use this technique to store data about their clients and users in terms of their interests and preferences. This is helpful in analyzing customer preferences and loyalty. For financial service providers, the data and operations performed is the primary business, these firms use this technique to improve their data management and increase their reliability in the market. The public sector and healthcare industry use storage for recording and managing large data production or consumption and recording and accessing updates about the latest developments respectively. 

Regional Insights

The demand for PELS is expected to grow at higher rates in the North American market because of the large base of the entertainment industry. Increase in trend of social media and online platform and sharp boom in service-oriented industries in developing countries of Asia Pacific is expected to drive the PELS market in the region. RoW market may have restraints such as lack of information technology infrastructure due to increasing consumer base in social media, online platform, and development of the service industry.  

Key Companies & Market Share Insights

The PELS market is customer-oriented by nature with companies such as IBM, NETApp, Symantec, Cisco, CA Technologies, HP, Dell, EMC and Hitachi Data Systems as key players in the market. EMC is the market leader of PELS with maximum market share followed by IBM, Hitachi Data System, and HP. 

Recent Developments

  • In February 2023, NetApp® launched NetApp AFF C-Series, a range of low-cost and low capacity flash drives. These lower-cost flash drives offered NTAP One, an all-in-one license that includes all available NetApp softwares.

Personal and Entry Level Storage (PELS) Market Report Scope 


Report Attribute


Market size value in 2020

USD 48.7 billion

Growth Rate

CAGR of 32.9% from 2014 to 2020

Base year for estimation


Historical data

2011 - 2013

Forecast period

2014 - 2020

Quantitative units

Revenue in USD billion and CAGR from 2014 to 2020

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Technology, product, application, and region.

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa.

Country scope

U.S.; Canada; Mexico; U.K.; Germany; India; China; Japan; and Brazil.

Key companies profiled

IBM; NETApp; Symantec; Cisco; CA Technologies; HP; Dell; EMC and Hitachi Data Systems.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country; regional & segment scope.

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