Personal Lubricants Market Size, Share & Trends Report

Personal Lubricants Market Size, Share & Trends Analysis Report By Distribution Channel (E-commerce, Drug Stores), By Type (Silicone-based, Oil-based, Water-based), By Region (APAC, MEA, North America), And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-3-68038-627-1
  • Number of Pages: 125
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Healthcare

Research Methodology

A three-pronged approach was followed for deducing the personal lubricants market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for personal lubricants market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of personal lubricants market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Personal Lubricants Market Categorization:

The personal lubricants market was categorized into three segments, namely type (Water-based, Silicone-based, Oil-based), distribution channel (E-commerce, Drug Stores), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The personal lubricants market was segmented into type, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The personal lubricants market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty-three countries, namely, the U.S.; Canada; the UK.; Germany; France; Italy; Spain; Denmark; Sweden; Norway; Japan; China; India; Australia; South Korea; Thailand; Mexico; Brazil; Argentina; South Africa; Saudi Arabia; UAE; and Kuwait

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Personal lubricants market companies & financials:

The personal lubricants market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Sliquid, known to be a key market innovator, is the manufacturer of the Sliquid Organics, Sliquid Naturals, and Ride BodyWorx brands of products. In 2022, the company announced the debut of Sliquid Sparkle, a Pride edition lubricant. Sparkle, a repackaging of the primary brand of the company, Sliquid H2O, is a superior water-based composition with only five ingredients. In October 2020, the company launched its award-winning Sliquid Naturals Spark in 2-ounce, 8.5-ounce, and.17-ounce sizes.

  • Uberlube, one of the important emerging players in the personal lubricants market is a private corporation situated in Evanston, Illinois that manufactures and distributes personal lubrication products. At its plant in Chicago, the company manufactures, tests, and bottles personal lubricant. In 2004, the company introduced a luxury silicone-based personal lubricant packed in a clear glass bottle with the trademark überlube.

  • Mayer Laboratories Inc. is a privately held organization that produces high-quality reproductive and healthcare products, including Kimono MicroThin brand latex condoms, It is known to be a key emerging player of the market. Today Contraceptive Sponge, Blossom Organics natural sexual wellness products, and Aqua Lube personal lubricants across the U.S. and Canada. healthcare and contraceptive products.

  • Church & Dwight Co., Inc. manufactures consumer and household products and is considered as one of the market leaders. The company operates in three primary business segments—consumer domestic, consumer international, and specialty products. The consumer domestic segment consists of household & personal care products and consumer international consists of personal care & specialty products, including animal productivity products, specialty chemicals & cleaners. With more than 150 years of experience, the company has many flagship brands such as Trojan, Nair, Spinbrush, First Response, OxiClean, ARM & HAMMER, and Orajel.

  • Lovehoney Group Ltd. is an online sex toy retailer, distributor, and manufacturer and is considered as market innovator. Along with its brand, the company also supplies other sexual well-being products to distributors worldwide. Some of the key brands owned by the company are Lovehoney, Lovehoney BASICS, Lovehoney Desire, Lovehoney Fantasy, Lovehoney Lingerie, Loveyhoney Oh!, Fifty Shades of Grey, traceycox, Bondage Boutique, motorhead, Motley Crue, Happy Rabbit, and LHM. Lovehoney, in partnership with VisitBath, launched Virility, a natural thermal water-based luxury intimate pleasure product. The product contains Bath’s mineral water, with therapeutic properties and a fig & honey fragrance. The company announced a three-year partnership with Bath Comedy Festival and VisistBath. The partnership was in the form of a sponsorship collaboration. In June 2018, Telemos Capital, an investment company, acquired the majority stake in Lovehoney. The investment backed by Telemos helped Lovehoney accelerate its plan for international expansion

  • The Yes Yes Company Ltd. offers organic intimate products. The company has a wide range of products entailing various types of intimate hygiene. It uses organic products and is associated with the Soil Association. It uses natural preservatives, such as grapefruit seed extracts. The company is considered as one of the key emerging players in Personal Lubricant Market.

  • LifeStyles Healthcare Pte Ltd. is a subsidiary of Ansell. The company’s leading condom brand is SKYN. LifeStyles Healthcare is known to be a market innovator. The company was established in September 2017 as a conglomerate of CITIC Capital Private Equity and Humanwell Healthcare. The equity firm purchased the Sexual Wellness segment from Ansell before the merger. The company also provides its products to the public health community for improving sexual health conditions. In July 2021. SKYN, a brand of LifeStyles Healthcare, launched an e-commerce platform offering a full range of SKYN products at the customer’s doorstep, with discrete packaging. Before this, in 2019, the company launched several new products including, SKYN Aqua Feel (water-based) and SKYN All Night Long (silicone personal lubricants), SKYN Thrill, SKYN Vibes, SKYN Shiver. They started with global distribution in January 2017 while positioning their products as a high-end brand of nonlatex condoms.

  • Trigg Laboratories, Inc. manufactures premium consumer healthcare and sexual wellness products and is considered to be one of the key emerging players in the personal lubricants market. Its products are currently available in around 70 countries via multiple distribution channels, which include food, drug, & mass-market stores, along with novelty stores around the world. In August 2018, The company launched Hemptation Organic lubricant. The product has USFDA Certified Organic Hemp Extract with a natural formula. In 2018, the company launched new branding for its full product line. The company reinvented the entire product line with new packaging and products. In March 2022, The company renewed its partnership with Honey’s Place, Holiday Products, and East Coast News for the distribution of Wet brands of lubricants.

  • BioFilm, Inc. is active in the personal health products segment and is considered to be a market innovator. It offers an extensive range of lubricants under the brand name Astroglide. The company primarily distributes in the U.S. and Canada, and selected stores in Australia, Iceland, the Middle East, Taiwan, Barbados, Japan, New Zealand, Thailand, Korea, South Africa, the UK, Costa Rica, Malaysia, & Sweden. New product launches are the key strategy used by the company in the recent past where in May 2022, The company launched ASTROGLIDE X Spray 'n Glide, along with its premium silicone-based personal lubricant line. Also, in May 2022, the company launched ASTROGLIDE QUIVER Liquid, along with its specialty-type personal lubricant line. Before this, in 2021, the company had launched The ASTROGLIDE TOY 'N JOY, a water-based personal lubricant, on the National Orgasm Day.

  • Reckitt Benckiser Group plc is one of the market leaders in terms of manufacturing health, hygiene, and home care products. It operates through two business units— Health and Hygiene Home. Unit portfolio of the health business includes products related to areas such as health relief, health hygiene, health & wellness, infant & child nutrition, and vitamin, minerals & supplement products. The hygiene home business unit is focused on household products. Numerous products manufactured by RED (Reckitt Benckiser Group) are Harpic, Calgon, Dettol, Durex, Enfamil, Finish, Cillit Bang, Clearasil, Gaviscon, Air Wick, Lysol, Mortein, Mucinex, Vanish, Veet, Nurofen, Nutramigen, Scholl, Strepsils, and Woolite. In January 2016, the company acquired the condom and lubricant business from Hypermarcas, a Brazil-based condom manufacturer with three brands: Jontex, Olla, and Lovetex. This acquisition was expected to improve the company’s presence in Brazil.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Personal Lubricants Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Personal Lubricants Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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