Personal Lubricants Market Size, Share & Trends Report

Personal Lubricants Market Size, Share & Trends Analysis Report By Distribution Channel (E-commerce, Drug Stores), By Type (Silicone-based, Oil-based, Water-based), By Region (APAC, MEA, North America), And Segment Forecasts, 2023 - 2030

Report ID: GVR-3-68038-627-1
Number of Pages: 125
Format: Electronic (PDF)

Historical Range: 2018 - 2021
Industry: Healthcare

Market Segmentation

Personal Lubricant Type Outlook (Revenue, USD Million, 2018 - 2030)
- Water-based
- Silicone-based
- Oil-based
Personal Lubricant Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- E-commerce
- Drug Stores
- Others
Personal Lubricant Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
  - North America Personal Lubricant Market, By Type
    - Water-based
    - Silicone-based
    - Oil-based
  - North America Personal Lubricant Market, By Distribution Channel
    - E-commerce
    - Drug Stores
    - Others
  - U.S.
    - U.S. Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - U.S. Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Canada
    - Canada Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Canada America Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
- Europe
  - Europe Personal Lubricant Market, By Type
    - Water-based
    - Silicone-based
    - Oil-based
  - Europe Personal Lubricant Market, By Distribution Channel
    - E-commerce
      - Drug Stores
      - Others
  - Germany
    - Germany Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Germany Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - U.K.
    - U.K. Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - U.K. Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - France
    - France Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - France Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Italy
    - Italy Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Italy Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Spain
    - Spain Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Spain Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Denmark
    - Denmark Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Denmark Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Norway
    - Norway Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Norway Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Sweden
    - Sweden Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Sweden Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
- Asia-Pacific
  - Asia-Pacific Personal Lubricant Market, By Type
    - Water-based
    - Silicone-based
    - Oil-based
  - Asia-Pacific Personal Lubricant Market, By Distribution Channel
    - E-commerce
    - Drug Stores
    - Others
  - Japan
    - Japan Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Japan Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - China
    - China Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - China Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - India
    - India Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - India Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Australia
    - Australia Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Australia Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - South Korea
    - South Korea Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - South Korea Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Thailand
    - Thailand Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Thailand Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
- Latin America
  - Latin America Personal Lubricant Market, By Type
    - Water-based
    - Silicone-based
    - Oil-based
  - Latin America Personal Lubricant Market, By Distribution Channel
    - E-commerce
    - Drug Stores
    - Others
  - Brazil
    - Brazil Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Brazil Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Mexico
    - Mexico Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Mexico Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Argentina
    - Argentina Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Argentina Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
- Middle East & Africa
  - Middle East & Africa Personal Lubricant Market, By Type
    - Water-based
    - Silicone-based
    - Oil-based
  - Middle East & Africa Personal Lubricant Market, By Distribution Channel
    - E-commerce
    - Drug Stores
    - Others
  - South Africa
    - South Africa Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - South Africa Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Saudi Arabia
    - Saudi Arabia Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Saudi Arabia Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - UAE
    - UAE Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - UAE Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others
  - Kuwait
    - Kuwait Personal Lubricant Market, By Type
      - Water-based
      - Silicone-based
      - Oil-based
    - Kuwait Personal Lubricant Market, By Distribution Channel
      - E-commerce
      - Drug Stores
      - Others

Personal Lubricants Market Dynamics

Driver: Changing Costumer Attitude

The changing approaches and perspectives towards factors such as sexual activities, experimenting, same gender attraction have been leading communities across the world towards reduced stigma associated with these things. Stereotypes related to gender, age, and social construct of people have been cleared on a very large scale owing to Sex-positive movements. Acceptance of the LGBTQIA+ community is also leading the societies to stigma stigma-free world in terms of sexual activities. All these aspects have helped the personal lubricant market in lot many ways. Females have adopted openness about discussions and the use of personal care products. According to the U.S. Census data and Simmons National Consumer Survey (NHCS), around 49 million U.S. individuals were reported to be using personal lubricants in 2020. Marketing and branding strategies used for attaining higher revenue are evolving and improving every day. Now, manufacturers and marketers of personal care products are focused on positioning these offerings as healthy means of improving sex life and removing the stigma associated with sexual wellness products. For instance, in May 2018, the Pjur group announced an advertising partnership with GQ, Cosmopolitan, and Playboy. Under this agreement, the company promoted Pjur ORIGINAL, Pjur BACK DOOR Relaxing Anal Glide, and Pjur med After Shave Spray under the campaign banner Pjur love – gives you more.

Restraint: Adverse Effects Due to Toxic Ingredients in Products

The use of chemicals that might prove to be harmful is one of the major challenges to the growth of this market. By adopting such chemicals in the ingredients list manufacturers and their products might gain unpopularity at a rapid rate. Propylene glycol & synthetic glycerine are primarily used in lubricants and could lead to serious cervical, vaginal, & rectal issues in women. According to an article published in ScienceDirect in 2018, osmolality is the major factor when choosing lubricants, as hyperosmolar lubricants are associated with an increased risk of bacterial vaginosis due to disruption in barrier functions of the parabasal and basal layer of the vagina. Moreover, as lubricants are commonly considered to be spermicides, there exists a perception that the use of lubricants may lead to a reduction in the possibility of conception in trying-to-conceive couples. Such approaches, overall lesser acceptance towards the use of lubricants in sexual activities, and lesser awareness about the products accompanied with stigma are expected to restrict the market growth for the personal lubricants market.

Opportunity: Rising Incidence of Vaginal Dryness and Erectile Dysfunction

Often, personal care lubricants are used to reduce the amount of friction in the activity and attain heightened sensations. The basic role of these products is to provide additional lubrication where it is insufficient and reduce dryness. Couples often use such products to enhance pleasure. According to a survey issued by the North American Menopause Society in 2020, 48% of women in the U.S. experience vaginal discomfort—the most common symptom being vaginal dryness and pain during sexual activity. Therefore, increasing cases of vaginal dryness and erectile dysfunction are expected to develop unprecedented opportunities for the personal lubricants market. Moreover, market players are adopting various growth strategies such as new product launches & market campaigns to meet the increasing demand for personal lubricants and raise awareness about these products. In May 2022, for example, Playground, a sexual health company, launched a collection of personal lubricants in the U.S., including four full-sensory personal lubricants designed to stimulate the erogenous zones and five senses to enhance a woman's mood, libido, & cognition. Moreover, improved funding encourages the entry of new market participants. For instance, in September 2022, Cake, the sexual wellness brand, secured USD 8 million in a Series A fundraising led by its investment partner Silas Capital. In its current inventory of sexual health goods, the company offers specialist lubricants, topicals, condoms, and other items.

What Does This Report Include?

This section will provide insights into the contents included in this personal lubricants market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Personal lubricants market qualitative analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments

Personal lubricants market quantitative analysis

Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance

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