Technological proliferation and the emergence of smart devices are expected to drive the global pervasive computing market. Pervasive computing also known as ubiquitous computing involves embedding everyday objects with microprocessors to enable information exchange among users. These devices are expected to exhibit high growth potential over the next few years owing to a surge in consumer demand for smart devices. Furthermore, evolving technology and new innovations are also expected to fuel market demand over the forecast period. Pervasive computing services offer several market growth opportunities that are further expected to drive market growth over the next few years.
The technology aims at combining network technologies with internet capabilities, recognition, and artificial intelligence to create an environment with unobtrusive connectivity. Asia Pacific is expected to witness high growth owing to the presence of a large number of mobile phone and internet users. North America and Europe are also expected to witness considerable growth over the next few years. This may be attributed to increasing smartphone users and developed infrastructure. The technology plays a vital role in the e-commerce business environment as well as across businesses that require effective and efficient customer relationship management solutions and is expected to spur the pervasive computing market growth over the forecast period.
However, the pervasive computing market faces several technological challenges such as users’ intent, cyber forage, adaptation strategy, context awareness, and user privacy concerns along with energy management issues. Key participants in the pervasive computing market include Hewlett-Packard, IBM, and AT&T. Technological advancements and innovation are expected to be the key forces driving the market growth.
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