GVR Report cover Pet Services Market Size, Share & Trends Report

Pet Services Market Size, Share & Trends Analysis Report By Pet Type (Dogs, Cats), By Service Type (Pet Boarding, Pet Grooming), By Delivery Channel, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68039-923-7
  • Number of Report Pages: 130
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Healthcare

Report Overview

The global pet services market size was valued at USD 24.92 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 9.21% from 2023 to 2030. The increasing population of companion animals, pet humanization, strategies implemented by key companies, and increasing expenditure on pets are some of the key drivers of this market. For instance, in February 2022, Petco Health and Wellness Company, Inc. partnered with Rover- an industry online marketplace for pet services, to offer Petco customers access to pet boarding, sitting, and dog walking services. This enabled Rover to reach around 130,000 of Petco’s Vital Care subscription pet parents.

North America pet services market size, by pet type, 2020 - 2030 (USD Billion)

The COVID-19 pandemic resulted in a decline in the market, especially in 2020. This adverse impact is mainly attributed to the closure of and restricted access to pet services due to social distancing norms and lockdowns. For instance, 85% of Pet Sitters International members experienced over 50% decrease in business at the peak of the outbreak.Pets at Home, Inc., a U.K. based company, temporarily closed its grooming salons and reported about 29% decline in grooming revenues in 2020. In another survey by a Japanese pet insurance company - Anicom, expenditure on pet hotels and pet sitters was found to have decreased notably for both dogs and cats. Wag Labs, Inc. based in the U.S., too reported about 63% decline in gross bookings in 2020.

However, the demand recovered in 2021 as business activities resumed gradually. Pets at Home, Inc.’s groom rooms were able to offer welfare grooms during 2nd and 3rd lockdowns. The company reduced the price of its welfare grooms by an average of 7 pounds sterling (~ USD 9) depending on the dog size and breed. Rover- a leading pet services provider platform, reported a 75% surge in bookings in 2021. The company registered 4.2 million bookings out of which over 80% comprised repeat bookings. The company reported continued recovery in bookings ahead of return to travel, despite the impacts of COVID-19 variants. The company intends to expand internationally widening its regional presence in Europe, and further into Australia, New Zealand, and parts of Asia.

Some of the key drivers impacting the market include increased penetration of premium and subscription services, incorporation of data science within marketplace mechanics, operational efficiency, post-pandemic return to normal, and expansion of pet types and services offerings. For instance, premium services drive cross-selling to other service types, thus fueling the revenue growth. Premium subscribers also tend to opt for long-term plans that can increase customer loyalty and use of services. For example, 25% of Wag Labs’ premium subscribers select annual plans. The growing adoption of online channels for marketing as well as service delivery is anticipated to fuel the market growth. PetSmart LLC, for instance, offers virtual dog training services.

Pet Type Insights

The dogs segment dominated the global market in 2022 with a revenue share of about 80%. The cats segment is estimated to grow at a lucrative rate of 10.8% over the forecast period. The key factors contributing to this growth include increasing pet ownership, expenditure on pets, pet humanization, and premiumization of pet products and services. Other factors include a rise in nuclear households, a declining birth rate in key markets, and increasing adoption of pet insurance.

In March 2022, Pet Sitters International (PSI) reported that its members including professional pet sitters majorly offer services for dog and cat sitting. 75% of PSI’s members also offered services for small animals, while 73% offered services for birds, 70% for freshwater fish, and 59% offered services for reptiles and amphibians. The service portfolio of the majority of businesses included basic pet-care visits (about 94%), while other services included dog-walking visits, overnight visits, and pet transportation.

Service Type Insights

The pet boarding segment accounted for the largest revenue share of over 25.0% in 2022. The key factor expected to propel the segment growth includes the return-to-work trend post-COVID leading pet parents to opt for pet daycare, pet sitting, and overnight boarding services. Wiggles is an Indian pet service provider offering pet boarding, dog training, pet products and essentials, grooming products, and pet food, among others. In June 2021, the startup launched a boarding facility for dogs whose owners were affected during Covid-19.

The pet grooming segment is expected to expand at the fastest CAGR of more than 9% over the forecast period owing to the increasing demand for premium pet services and initiatives by key companies. Pets at Home, Inc. is a leading company in the U.K. pet care market owing to its 254 facilities providing all-in-one-place groom room salon, retail store, and first opinion vet practice. The company’s groom room salons are the largest chain of branded pet grooming salons in the country.

Delivery Channel Insights

Commercial facilities held the largest revenue share of more than 55% in 2022. The key factors responsible for this notable share include a large number of commercial facilities providing pet services, a wide variety of service portfolios, and the adoption of omnichannel sales and marketing strategies. Dogtopia Enterprises, for example, offer pet daycare, boarding, and spa services. Their facilities average between 6,000 to 8,000 square feet, while some facilities also feature outdoor space. Developed economies are witnessing the rising presence of these facilities, thereby providing a growth platform in the near future.

Global pet services market share, by delivery channel, 2021 (%)

The others segment comprising at-home and online delivery of pet services is anticipated to register the fastest growth rate of about 10% from 2023 to 2030. This is due to the increasing flow of investments, market players offering omnichannel delivery of services, and the increasing number of online marketplaces facilitating access to pet service providers. In October 2020, the largest online retailer of pet products in Brazil acquired DogHero- a leading company offering pet services including pet sitter, nursery, accommodation, tours, and home veterinarian. This helped the company expand its portfolio and strengthen its market position.

Regional Insights

North America held the largest revenue share of more than about 35% in 2022. The growth of the North American region is owing to the presence of key service providers, adoption of various strategic initiatives to increase market penetration, and rising pet expenditure. As per the U.S. Census Bureau, there were a total of 20,413 establishments providing pet care services in 2019. Moreover, according to APPA, American pet parents spent around USD 103 billion on their pets in 2020.

Pet Services Market Trends, by Region, 2023 - 2030

Asia Pacific is estimated to expand at the fastest CAGR of about 10% over the forecast period. This is attributed to the increasing pet population, availability of pet service providers, and rising disposable income in key markets presenting lucrative opportunities for the forecast period. Petsfolio, for example, is a pet services company offering training, grooming, walking, and boarding services for dogs in India. The Australian Pet Care Association INC was established in 1992 to represent and support business owners operating in the Doggy Day Care, Pet Resort/Kennel, and Dog Training industry.

Key Companies & Market Share Insights

The market for pet services is competitive and fragmented. Leading companies are involved in deploying strategic initiatives that include service expansion, competitive pricing strategies, sales and marketing initiatives, partnerships, and mergers and acquisitions. For instance, in November 2020, Walmart expanded its offerings lineup by launching Walmart Pet Care in collaboration with Rover. This enabled Rover and the pet care providers on Rover to connect to Walmart’s wide audience of pet owners. In February 2022, Wag Labs, Inc.- an online pet services marketplace merged with a blank check company formed to facilitate a merger or similar business combination - CHWAcquisition Corporation. With this, Wag intends to become listed on the Nasdaq. Some prominent players in the global pet services market include:  

  • A Place for Rover, Inc.

  • Pets at Home, Inc.

  • Wag Labs, Inc.

  • Highland Canine Training, LLC

  • Dogtopia Enterprises

  • Pooch Dog SPA

  • American Pet Resort, LLC

  • Pawz and Company

  • AirPets International

  • Paradise 4 Paws, LLC

Pet Services Market Report Scope

Report Attribute


The market size value in 2022

USD 27.01 billion

The revenue forecast in 2030

USD 50.07 billion

Growth Rate

CAGR of 9.21% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million & CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Pet type, service type, delivery channel, region

Regions covered

North America; Europe; Asia Pacific; Latin America; MEA

Country Scope

U.S.; Canada; U.K.; Germany; Italy; France; Spain; Japan; China; India; Australia; South Korea; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; Israel

Key companies profiled

A Place for Rover, Inc.; Pets at Home, Inc.;

Wag Labs, Inc.; Highland Canine Training, LLC; Dogtopia Enterprises; Pooch Dog SPA; American Pet Resort, LLC; Pawz and Company; AirPets International; Paradise 4 Paws, LLC

Customization scope

Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

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Global Pet Services Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this report, Grand View Research has segmented the global pet services market report on the basis of pet type, service type, delivery channel, and region:

Global Pet Services Market Report Segmentation

  • Pet Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Dogs

      • Small Breeds

      • Medium Breeds

      • Large Breeds

    • Cats

    • Others (Exotics, Small mammals, Birds, etc.)

  • Service Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Pet Boarding

      • Long term

      • Short term

    • Pet Training

    • Pet Grooming

    • Pet Transportation

    • Pet Walking

    • Others (Pet finding, Portrait & Photography, Poop Scooping, etc.)

  • Delivery Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Commercial facilities

    • Mobile/Outdoors

    • Others (At-home, Online, etc.)

  •  Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • MEA

      • South Africa

      • Saudi Arabia

      • Israel

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