Pet Supplements Market Size, Share & Trends Analysis Report By Type (Over-the-counter (OTC), Prescription), By Pet Type (Dogs, Cats), By Form, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Research Methodology

A three-pronged approach was followed for deducing the pet supplements market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for pet supplements market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of pet supplements market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Pet Supplements Market Categorization:

The pet supplements market was categorized into six segments, namely type (Over-the-counter, Prescription), pet type (Dogs, Cats), form (Pills/Tablets, Chewables, Powders), application (Skin & Coat, Hip & Joint, Digestive Health, Immune Support, Weight Management, Oral/Dental Health, Heart Health, Cognitive Function, Calming/Anxiety & Stress Relief, Muscle & Performance, Eye Health, Kidney & Liver Support, Multivitamins, Allergy Relief), distribution channel (Online, Offline), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The pet supplements market was segmented into type, pet type, form, application, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The pet supplements market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into thirteen countries, namely, the U.S.; Canada; Mexico; Germany; the UK; France, Spain; Italy; China; Japan; India; Brazil; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Pet supplements market companies & financials:

The pet supplements market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Nestlé - Nestlé, a global giant in the food and beverage industry, also operates in other sectors such as Nestlé Health Science, Nestlé Purina Petcare, and Nestlé Nespresso. With a portfolio boasting over 2000 brands, Nestlé’s reach is truly global, with products sold in about 186 countries. Nestlé Purina Petcare, one of its brands, specializes in pet supplements. It manufactures, retails, and markets a variety of pet food, treats, and cat litter under numerous brands. The product portfolio is diverse and categorized into two main segments: dogs and cats. Each segment offers a wide array of products catering to different needs. Nestlé’s global footprint is impressive, with a presence in North America, Europe, Asia, Africa, Oceania, and Latin America. The company operates approximately 354 factories across 79 countries, underscoring its vast operational scale. In summary, Nestlé is more than just a food and beverage company. Its diverse portfolio, global presence, and commitment to quality have made it a household name worldwide. Whether it’s human nutrition or pet care, Nestlé continues to innovate and deliver products that meet the needs of its global customer base.

• Virbac - The company provides a comprehensive range of products addressing various pathologies in companion animals and livestock. These include internal and external parasiticides (like collars and pipettes), antibiotics, vaccines, diagnostic tests, and products related to dog and cat nutrition, dermatology, dental hygiene, reproduction, aquaculture, anesthesia, and geriatrics. These products are globally accessible, being available in approximately 100 countries. This includes nations like Egypt, Spain, the U.S., Italy, Brazil, Australia, Germany, Mexico, Poland, Japan, and Belgium. This wide distribution network underscores the company’s commitment to animal health and wellness worldwide. Whether it’s preventive care like parasiticides and vaccines, or specialized areas like dermatology and geriatrics, the company is dedicated to providing quality products to enhance the health of animals.

• Mars, Incorporated and its Affiliates - Mars, Incorporated and its Affiliates have a significant presence in the global market with four main divisions: Mars Petcare, Mars Wrigley, Mars Food, and Mars Edge. Mars Petcare offers 40 services encompassing veterinary care, diagnostics, therapeutic health services, and pet nutrition, demonstrating their comprehensive approach to pet care. Mars Wrigley boasts over 30 brands, with their products being enjoyed in more than 180 countries, highlighting their global reach in the confectionery market. Mars Food, with its 13 brands, is available in 30 countries, showcasing their diverse food offerings. Mars Edge is another significant division of the company. Overall, Mars, Incorporated and its Affiliates have a global presence in 80 countries, reflecting their extensive influence in the global market. Whether it’s pet care, confectionery, or food, Mars continues to be a major player in various sectors.

• NOW Foods – NOW Foods, headquartered in Bloomingdale, Illinois, operates a sizable manufacturing and distribution plant of 263,000 square feet. The facility features a thermostatically controlled warehouse, space-maximizing storage, and areas specifically designed for temperature-sensitive storage and refrigeration. The company’s product portfolio is diverse and segmented into six categories: supplements, beauty & health, essential oils, sports nutrition, natural foods, and pet health. Each category offers a wide range of products to cater to various needs. The pet health category is noteworthy as it offers products formulated by the renowned veterinarian, Dr. Barbara Royal. This highlights NOW Foods’ commitment to providing high-quality, professionally formulated products for pet health. In summary, NOW Foods is a company that combines advanced manufacturing practices with a diverse product portfolio to cater to a wide range of health and wellness needs.

• FOODSCIENCE - The company is a leader in the animal health sector, providing high-quality, safe supplements for pets. Its products, sold under the VetriScience Laboratories and Pet Naturals brands, have set new benchmarks in the industry. The company was one of the first to incorporate integrative therapies in veterinary practice, including the use of glucosamine and green-lipped mussel in a supplement for joint health in animals. It has pioneered numerous original supplements and formulations, such as N, N-Dimethylglycine (DMG), which holds five U.S. patents, and Perna canaliculus, used for joint and connective tissue support. Another notable innovation is its patented GlycoFlex formula, which combines Perna, glucosamine, and methylsulfonylmethane (MSM). The company’s extensive product range caters to both dogs and cats, ensuring a wide reach within the companion animal market. Its commitment to quality and safety, combined with its innovative approach to product development, has solidified its position as a trusted provider in the animal health industry. The company continues to strive for excellence, aiming to improve the health and wellbeing of pets through its superior supplements.

• Ark Naturals - Ark Naturals is a leading provider of all-natural wellness products, commercial pet foods, and remedies for animals. The company’s product portfolio spans five categories: dental care, hip & joint, skin & coat, wellness, and senior care. In the dental care category, they offer brushless toothpaste suitable for dogs of all sizes. The hip & joint category features a range of products, including joint rescue chicken, joint rescue beef, joint rescue super strength chewable, gray muzzle old bones, and joint rescue venison, designed to support joint health. The skin & coat category includes products like omega mender, neem protect spray, neem protect shampoo, and eye cleanser, all aimed at maintaining the health and appearance of pets’ skin and fur. Finally, the wellness category comprises products such as gentle digest capsules, gentle digest soft chews, and happy traveler soft chews, which are designed to promote overall health and wellbeing in pets. Ark Naturals’ commitment to natural, high-quality ingredients has made it a trusted name in pet care.

• Zoetis - Zoetis is a global leader in the production and marketing of medicines and vaccines for pets and livestock. With a direct marketing presence in about 45 countries and product availability in over 100 countries, Zoetis has a significant global footprint. The company’s Platinum Performance division offers a wide array of pet supplements, categorized for convenience into daily wellness formulas, other popular formulas, and specific formulas for dogs and cats. To further enhance user experience, Zoetis has organized its products based on health categories. These include athletic performance, digestive health, immune support, joint health, puppy health, reproduction & fertility, senior dog health, skin & allergy, and weight management. This strategic categorization allows pet owners to easily find the right product for their pet’s specific needs. Zoetis is committed to improving the health of animals around the world through its innovative and high-quality product offerings.

• Nutramax Laboratories - Nutramax Laboratories is a prominent manufacturer, retailer, and marketer of supplements for both pets and humans. The company operates production facilities in South Carolina and Maryland. Nutramax offers an extensive range of products tailored for dogs, cats, and horses. The product line for dogs and cats is comprehensive, encompassing supplements for various health areas. These include joint health, liver health, gastrointestinal health, behavioral health, immune health, skin & coat health, dental health, and urinary health. This wide array of products allows pet owners to choose supplements that best meet the specific health needs of their pets. Nutramax Laboratories is dedicated to improving the health and well-being of pets and humans through its quality products.

• Pet Honesty - Pet Honesty is a company that manufactures, retails, and markets pet supplements. The supplements are produced in a 215,000 square feet facility that is FDA-registered, adheres to GMP guidelines, and is SQF Level 3 certified and APHIS-approved for multiple countries. Pet Honesty offers a comprehensive range of products for dogs, categorized into segments such as allergy, bladder, calming, dental, digestion, hemp, immune health, joint health, oils, and skin & coat. The immune health segment includes products designed to boost immunity, such as multivitamins, digestive probiotics, turmeric joint health chews, and allergy + immunity booster combination packs. Pet Honesty is committed to enhancing the health and well-being of pets through its high-quality supplements.

• Zesty Paws - Zesty Paws is a company that specializes in the production of healthcare products and supplements for cats and dogs. The company’s product portfolio is diverse, with offerings categorized under immune support, behavioral health, hip & joint health, gut health, skin support. 

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Pet Supplements Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Pet Supplements Market Report Assumptions:

• The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.