GVR Report cover Pet Supplements Market Size, Share & Trends Report

Pet Supplements Market Size, Share & Trends Analysis Report By Pet Type (Dogs, Cats), By Form (Pills, Chewables, Powders), By Application, By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68038-400-0
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global pet supplements market size was valued at USD 1.9 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.9% from 2022 to 2030. The rise in pet humanization has led to consumers spending significantly on their food, supplements, toys, accessories, and other related products to keep them active, healthy, and happy. According to a report published by the American Pet Products Association (APPA), in 2021, dog, cat, and bird owners spent around USD 109.6 billion on these animals in the U.S. These market trends are driving the demand for these products.

U.S. Pet Supplements Market size, by pet type, 2020 - 2030 (USD Billion)

Most services and stores for dog, cat, bird during the COVID-19 outbreak were shut owing to government advisories against frequent trips to the supermarket and other physical stores. As a result, an increasing number of people began looking for food delivery options for these animals. The emergence of such innovative avenues is one of the few winners in an otherwise devastating COVID-19 crisis. Online shopping for food increased by 20% during the pandemic in the U.S., as reported by the American Pet Products Association (APPA) in June 2021. Prior to the COVID-19 crisis, 60% of animal owners in the country bought supplies such as food, medicines, from offline brick-and-mortar stores.

Pet supplements provide essential nutrients that help improve the immune system and reduce the risk of heart diseases, cancer, inflammation, and diabetes. In addition, these supplements such as fish oil, biotin, and amino acid improve skin health and enhance the ability to fight common problems, such as bacterial infection, itchy skin, and environmental allergies. They also improve cognitive development by providing antioxidants such as vitamin E, vitamin C, L-Carnitine, and Coenzyme Q-10.

Additionally, an American Pet Products Association (APPA) survey 2021-2022 stated that millennials were the largest group of owners at 32%, followed by boomers at 27% and Gen X at 24%. Countries such as the U.S. and the U.K. are market leaders in terms of the adoption of animals, but there are several other countries like China, India, Japan, and Brazil, which have been at the forefront in terms of growth in this segment. According to Petsecure 2019 report, the adoption of animals including fish, dogs, cats in the U.S. has tripled since 1970. India has the fastest-growing dog population and Brazil has the highest number of small dogs per capita in the world.

Moreover, according to a June 2021 statistics report by the American Pet Products Association (APPA), spending on dogs, cats increased during the COVID-19 pandemic, with 35% of pet owners stating they spent more on supplies—including food, wellness-related products, and other body care items compared to 2019. These statistics show that the market for pet supplements has great potential across the region, as well as the globe. Moreover, a number of these products beneficial for different health problems are available in the market.

In recent years, owners across the globe have been spending significantly on their pets’ well-being and nutrition. In spite of this, there are several reasons why home-bound animals can feel stressed and anxious. Dealing with stress and anxiety is one of the most problematic situations for owners. There can be a number of reasons for stress and anxiety in pets, such as fear of separation, aging, loud noises, or even some kind of disease. Owing to such health issues, owners are increasingly using calming food and intakes, which primarily contain ingredients such as hemp oil and cannabis.

Pet Type Insights

The dogs segment dominated the market for pet supplements and held the largest revenue share of 43.2% in 2021. The segment is expected to maintain dominance over the forecast period. Dogs are the most popular pets around the world and the adoption rate of dogs is extremely high. According to National Pet Owners Survey conducted by the American Pet Products Association 69.0 million households in the U.S. own a dog. Companies have been introducing new supplements for dogs, which will further propel market growth over the forecast period. For instance, in October 2021, Greenies, a brand of Mars and Affiliates, launched a line of dog supplements targeting mobility, immune system support, and skin and coat health. These products are free from artificial flavors, artificial preservatives, and fillers and are formulated with high-quality ingredients.

However, the cats’ segment is projected to register the fastest CAGR of 6.1% in the market for pet supplements from 2022 to 2030. It has been observed that cats provide greater comfort and companionship to their owners, which in turn has increased the demand for cat food products including supplements. According to an article published in CNN health, in November 2021, approximately 30% of the American public suffers from insomnia and at least 25 million adults suffer from obstructive sleep apnea, and sleeping with cats might help perpetuate insomnia. Thus, the benefits of owning a cat have been boosting their adoption and hence, creating opportunities for the segment.

Form Insights

Chewables is one of the most preferred forms of supplements around the world, accounted for approximately 69.9% of global revenue in 2021. Various pet animals including cats, and dogs have a hard time swallowing tablets/capsules, or just don’t like the sensation. In such cases, chewable supplements are an ideal form as intuitively animals are bound to chew any kind of food, which in turn, is driving this segment’s growth. A huge benefit of chewable products is their ability to be absorbed in the stomach like food. Chewing exposes the food to saliva which contains digestive enzymes that break it down the longer they are chewed, the more opportunity these enzymes have to deconstruct it. Hence, chewable supplements offer complete absorption and allow the absorption of nutrients.

The powders segment is anticipated to register a faster CAGR of 6.6% from 2022 to 2030. Supplements in powder form are absorbed more quickly than tablets or pills, are easy to consume, and can be easily mixed into foods and beverages. Such factors are expected to increase product visibility among animal owners, resulting in the growth of powder-based products over the forecast period. Key players offer a wide range of powder-based products. For instance, NOW Foods offers pet supplements in powder form that support cardiovascular system health in both cats and dogs.

Application Insights

The hip and joint-segment dominated the market for pet supplements and held the largest revenue share of more than 60.5% in 2021 and is expected to maintain its dominance over the forecast period. Excessive joint pains can lead to limping, stiffness, reluctance to do things, stress, and anxiety in pets, which can be serious health problems related to overall health. Many of the supplements pertaining to joints comes with soothing ingredient such as glucosamine and chondroitin which help protect the joints from severe wear and tear and also prevent arthritis.Several dogs and cats are given supplements containing omega-3 fatty acids as these offer anti-inflammatory benefits. These factors are expected to drive the demand for supplements that address hip and joint issues.

The skin and coat segment is projected to register the fastest CAGR of 6.3% during the forecast period from 2022 to 2030. Pet supplements for skin and coat are gaining momentum as several owners have reported skin issues in their pets such as hair loss, dry skin, self-inflicted wounds, inflammation, and dandruff, which can result from constant itching and scratching. Skin supplements offer nourishment to the pets’ skin and relieve dryness. Ingredients such as omega-3 and omega-6 fatty acids, coconut oil, zinc, vitamins, minerals, and other powerful antioxidants offer regular nourishment to skin. Increasing concerns among the owner towards overall wellbeing of their pet is driving the demand for these products in the market.

Distribution Channel Insights

The offline distribution channel dominated the market for pet supplements and accounted for the largest revenue share of around 88.7% in 2021. Offline channel includes supermarket/hypermarket, convenience stores, and local shops. The increasing availability of a wide range of supplements such as multivitamins, omega-3, and skin and coat care products in such stores also plays a key role in driving segment’s growth. For instance, in July 2020, Carrefour, the French supermarket chain, launched a new concept pet store in Paris in collaboration with Invivo Retail’s pet care brand Noa. The concept retail store offers a broad selection of full-body care products including supplements.

Global Pet Supplements Market share, by distribution channel, 2021 (%)

The online distribution channel is anticipated to register a CAGR of 8.5% in the market for pet supplements from 2022 to 2030. The availability of a wide range of domesticated animal’s food and necessities and the increasing customer loyalty through “Subscribe and Save” programs are expected to drive the online channel segment. For instance, Chewy; Petco Animal Supplies, Inc.; BestVetCare.com; and Amazon are major trusted online suppliers of supplements for animals including dogs, cats, fish, and birds.

Regional Insights

North America dominated the pet supplements market and accounted for the largest revenue share of 44.7% in 2021. The rising number of owners of these animals, the growing concerns for these animals, and the increasing awareness among owners about various health risks are the major factors driving the growth of the North America market. According to the National Pet Owners Survey, in 2019, 67% of U.S. households owned domesticated animals, which has increased from 56% in 1988. Further, the rising tendency of these owners to improve the immune systems of their pets, strengthen their bones, improve digestion, and treat various skin allergies is also driving the demand for such supplements in North America.

In the Asia Pacific, the market is expected to witness a CAGR of 6.6% from 2022 to 2030. The increasing perception among owners that food alone might not meet all the health requirements of their pets and supplements can address any deficiencies in their daily diet is favoring the growth of these products for animals. Additionally, the growing population of domesticated dogs, fishes, birds, and cats in the region, particularly in China and Australia, is expected to further enhance the demand for the market.

Key Companies & Market Share Insights

The key players account for a significant share and have a strong presence across the globe. The market also comprises small-to-midsized players that offer a selected range of pet care products and mostly serve regional customers. Some of the prominent players in pet supplements market include:

  • Nestlé Purina Petcare

  • Virbac

  • Bayer AG

  • NOW Foods

  • Food Science Corporation

  • Ark Naturals

  • Zoetis Inc.

  • Nutramax Laboratories, Inc.

  • PetHonesty

  • Zesty Paws

Pet Supplements Market Report Scope

Report Attribute


Market size value in 2022

USD 2.0 billion

Revenue forecast in 2030

USD 3.2 billion

Growth rate

CAGR of 5.9% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Pet type, form, application, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; Japan; India; Brazil; Africa

Key companies profiled

Nestlé Purina Petcare; Virbac; Bayer AG; NOW Foods; Food Science Corporation; Ark Naturals; Zoetis Inc.; Nutramax Laboratories, Inc.; PetHonesty; Zesty Paws

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional, and segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global pet supplements market report on the basis of pet type, form, application, distribution channel, and region:

  • Pet Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Dogs

    • Cats

    • Others

  • Form Outlook (Revenue, USD Million, 2017 - 2030)

    • Pills/Tablets

    • Chewables

    • Powders

    • Others

  • Application Outlook (Revenue, USD Million, 2017 - 2030)

    • Skin & Coat

    • Hip & Joint

    • Digestive Health

    • Others

  • Distribution channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • Japan

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Africa

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