Pet Supplements Market Size, Share & Trends Report

Pet Supplements Market Size, Share & Trends Analysis Report By Pet Type (Cats, Dogs), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2020 - 2027

  • Published Date: Mar, 2020
  • Base Year for Estimate: 2019
  • Report ID: GVR-4-68038-400-0
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2018
  • Number of Pages: 80

Report Overview

The global pet supplements market size was valued at USD 637.6 million in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2020 to 2027. Key factors driving the market include changes in socio-economic aspects and inclination towards the humanization of animals. Pet supplements are used for dogs, cats, horses, birds, rabbits, and fishes in the form of multivitamins, minerals, prebiotics, antioxidants, and fatty acids such as Omega-3, 6, and 9.

U.S. pet supplements market size

Pet supplements provide essential nutrients that help in improving the immune system and reducing the risk of heart diseases, cancer, inflammation, and diabetes. In addition, pet supplements such as fish oil, biotin, and amino acid improve the skin and strengthen the ability to fight with common problems, such as bacterial infection, itchy skin, and environmental allergies. They also improve cognitive development by adding anti-oxidants, such as Vitamin E, Vitamin C, L-Carnitine, and Coenzyme Q-10.

Brand value enhancement in North America, Latin America, and the emerging countries of Asia Pacific and consumer awareness about premium products are fueling the growth of this market. Multinational players are making significant investments in increasing the product awareness to strengthen consumer preference through several channels.

For instance, in 2016, PetSmart improved its customer experience with deep insights through Omnichannel and online sales channels. These insights will help the company to enhance the customer experience across varied areas, including product and service innovation as well as customer communications and loyalty. Cognizant empowered PetSmart with better decision making by integrating operational stores, campaigns, and other data.

Growing trend of raw food feeding and natural supplements for pets is also surging the demand for pet supplements. Nowadays, owners are giving more importance to the health and well-being of their pets. They are getting aware of the benefits of dietary supplements as they improve the immune system, reduce the risk of heart problems, digestion problems, and cancer, and enhance the skin and coat health.

Pet Type Insights

Dog supplements accounted for the largest share of 42.04% in 2019 on the back of the introduction of new supplements in the market. For instance, in 2019, a key company, Vetericyn launched a life-stage dog supplement, called All-In. It contains essential nutrients a dog needs at its particular stage of life, whether a puppy, adult or senior, in order to improve digestive, bone, mental, and immune health. Furthermore, in 2018, Birdnip launched Nootropic supplement for dogs to increase the memory, mental clarity and strengthen the cognitive health.

Cat supplements are anticipated to expand at the highest CAGR of 7.4% over the forecast period. This is attributed to increasing awareness among people about cat dietary supplements. Dietary supplements such as glucosamine and chondroitin help to protect the joints and prevent arthritis. Another widely used supplement for cats is omega-3 fatty acid known for its anti-inflammatory effects on the skin. Hence, multiple advantages of feeding dietary supplements to the cats will surge the demand for cat supplements over the forecast period.

Distribution Channel Insights

The offline segment accounted for the largest share of more than 92.0% in 2019 on account of the easy availability of pet supplements in supermarkets, hypermarkets, medical stores, and convenience stores. Moreover, companies are majorly focusing on increasing the product awareness among the retailers and customers with the help of multi-colored and layered QR codes and point of sale information. These QR codes offer deep knowledge regarding the ingredients and suitability of the product. Hence, easy availability, along with detailed information about the products, has increased the market value of the offline channel.

Global pet supplements market share

Online distribution channel for pet supplements is projected to exhibit the highest CAGR of 9.7% during the forecast period owing to increasing penetration of smart devices. Growing range of fresh supplements and increasing customer loyalty through subscribe and save programs are expected to drive the online channel segment. For instance, Chewy and Amazon are the most trusted online suppliers of supplements. Chewy carries more than 1000 pet brands and offers 24/7 customer service. Furthermore, retailers are engaged in the development of premium products due to increasing willingness among owners to spend on pets.

Regional Insights

North America held the largest share of 43.34% in 2019 due to high adoption of pets and growing pet humanization. According to Pet Leadership Council, 44% of U.S. households have a dog and it is likely to increase in the near future. Growing concerns over protection from skin allergies and health diseases have majorly driven the North America pet supplements market.

Asia Pacific is estimated to witness the highest CAGR of 7.9% over the forecast period owing to increasing urbanization, the growing trend of nuclear families, and changing perception towards animals, thereby resulting in increased pet adoption rates in emerging countries. In India, dogs are more popular than cats, birds, and horses. Dog supplements will account for a significant market share in the forthcoming years in this region.

Key Companies & Market Share Insights

Companies are striving to increase brand awareness through marketing expenditures and campaigns. Major market players are building their brand equities through acquisitions and partnerships. For instance, in 2019, Dane Creek Capital Corp. acquired RawPaw Supplements for dogs and cats. Some of the prominent players in the pet supplements market include:

  • Nestle Purina Pet Care

  • VetriScience Laboratories

  • Ark Naturals

  • NOW Food

  • Virbac

  • Kemin Industries

  • Novotech Nutraceuticals

  • Zoetis

  • Bayer

Pet Supplements Market Report Scope

Report Attribute


Market size value in 2020

USD 674.6 million

Revenue forecast in 2027

USD 1.05 billion

Growth Rate

CAGR of 6.4% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Pet type, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; MEA

Country scope

U.S.; Germany; U.K.; China; Japan; Brazil; South Africa

Key companies profiled

Nestle Purina PetCare; VetriScience Laboratories; Ark Naturals; NOW Food; Virbac; Kemin Industries; Novotech Nutraceuticals; Zoetis; Bayer

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global pet supplements market report on the basis of pet type, distribution channel, and region: 

  • Pet Type Outlook (Revenue, USD Million, 2016 - 2027)

    • Dogs  

    • Cats   

    • Others           

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • South Africa

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