The global pet supplements market size was valued at USD 637.6 million in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2020 to 2027. Key factors driving the market include changes in socio-economic aspects and inclination towards the humanization of animals. Pet supplements are used for dogs, cats, horses, birds, rabbits, and fishes in the form of multivitamins, minerals, prebiotics, antioxidants, and fatty acids such as Omega-3, 6, and 9.
Pet supplements provide essential nutrients that help in improving the immune system and reducing the risk of heart diseases, cancer, inflammation, and diabetes. In addition, pet supplements such as fish oil, biotin, and amino acid improve the skin and strengthen the ability to fight with common problems, such as bacterial infection, itchy skin, and environmental allergies. They also improve cognitive development by adding anti-oxidants, such as Vitamin E, Vitamin C, L-Carnitine, and Coenzyme Q-10.
Brand value enhancement in North America, Latin America, and the emerging countries of Asia Pacific and consumer awareness about premium products are fueling the growth of this market. Multinational players are making significant investments in increasing the product awareness to strengthen consumer preference through several channels.
For instance, in 2016, PetSmart improved its customer experience with deep insights through Omnichannel and online sales channels. These insights will help the company to enhance the customer experience across varied areas, including product and service innovation as well as customer communications and loyalty. Cognizant empowered PetSmart with better decision making by integrating operational stores, campaigns, and other data.
Growing trend of raw food feeding and natural supplements for pets is also surging the demand for pet supplements. Nowadays, owners are giving more importance to the health and well-being of their pets. They are getting aware of the benefits of dietary supplements as they improve the immune system, reduce the risk of heart problems, digestion problems, and cancer, and enhance the skin and coat health.
Dog supplements accounted for the largest share of 42.04% in 2019 on the back of the introduction of new supplements in the market. For instance, in 2019, a key company, Vetericyn launched a life-stage dog supplement, called All-In. It contains essential nutrients a dog needs at its particular stage of life, whether a puppy, adult or senior, in order to improve digestive, bone, mental, and immune health. Furthermore, in 2018, Birdnip launched Nootropic supplement for dogs to increase the memory, mental clarity and strengthen the cognitive health.
Cat supplements are anticipated to expand at the highest CAGR of 7.4% over the forecast period. This is attributed to increasing awareness among people about cat dietary supplements. Dietary supplements such as glucosamine and chondroitin help to protect the joints and prevent arthritis. Another widely used supplement for cats is omega-3 fatty acid known for its anti-inflammatory effects on the skin. Hence, multiple advantages of feeding dietary supplements to the cats will surge the demand for cat supplements over the forecast period.
The offline segment accounted for the largest share of more than 92.0% in 2019 on account of the easy availability of pet supplements in supermarkets, hypermarkets, medical stores, and convenience stores. Moreover, companies are majorly focusing on increasing the product awareness among the retailers and customers with the help of multi-colored and layered QR codes and point of sale information. These QR codes offer deep knowledge regarding the ingredients and suitability of the product. Hence, easy availability, along with detailed information about the products, has increased the market value of the offline channel.
Online distribution channel for pet supplements is projected to exhibit the highest CAGR of 9.7% during the forecast period owing to increasing penetration of smart devices. Growing range of fresh supplements and increasing customer loyalty through subscribe and save programs are expected to drive the online channel segment. For instance, Chewy and Amazon are the most trusted online suppliers of supplements. Chewy carries more than 1000 pet brands and offers 24/7 customer service. Furthermore, retailers are engaged in the development of premium products due to increasing willingness among owners to spend on pets.
North America held the largest share of 43.34% in 2019 due to high adoption of pets and growing pet humanization. According to Pet Leadership Council, 44% of U.S. households have a dog and it is likely to increase in the near future. Growing concerns over protection from skin allergies and health diseases have majorly driven the North America pet supplements market.
Asia Pacific is estimated to witness the highest CAGR of 7.9% over the forecast period owing to increasing urbanization, the growing trend of nuclear families, and changing perception towards animals, thereby resulting in increased pet adoption rates in emerging countries. In India, dogs are more popular than cats, birds, and horses. Dog supplements will account for a significant market share in the forthcoming years in this region.
Companies are striving to increase brand awareness through marketing expenditures and campaigns. Major market players are building their brand equities through acquisitions and partnerships. For instance, in 2019, Dane Creek Capital Corp. acquired RawPaw Supplements for dogs and cats. Some of the prominent players in the pet supplements market include:
Nestle Purina Pet Care
VetriScience Laboratories
Ark Naturals
NOW Food
Virbac
Kemin Industries
Novotech Nutraceuticals
Zoetis
Bayer
Report Attribute |
Details |
Market size value in 2020 |
USD 674.6 million |
Revenue forecast in 2027 |
USD 1.05 billion |
Growth Rate |
CAGR of 6.4% from 2020 to 2027 |
Base year for estimation |
2019 |
Historical data |
2016 - 2018 |
Forecast period |
2020 - 2027 |
Quantitative units |
Revenue in USD million and CAGR from 2020 to 2027 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Pet type, distribution channel, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; MEA |
Country scope |
U.S.; Germany; U.K.; China; Japan; Brazil; South Africa |
Key companies profiled |
Nestle Purina PetCare; VetriScience Laboratories; Ark Naturals; NOW Food; Virbac; Kemin Industries; Novotech Nutraceuticals; Zoetis; Bayer |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global pet supplements market report on the basis of pet type, distribution channel, and region:
Pet Type Outlook (Revenue, USD Million, 2016 - 2027)
Dogs
Cats
Others
Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)
Online
Offline
Regional Outlook (Revenue, USD Million, 2016 - 2027)
North America
The U.S.
Europe
Germany
The U.K.
Asia Pacific
China
Japan
Central & South America
Brazil
Middle East & Africa (MEA)
South Africa
b. The global pet supplements market size was estimated at USD 637.6 million in 2019 and is expected to reach USD 674.6 million in 2020.
b. The global pet supplements market is expected to grow at a compound annual growth rate of 6.4% from 2020 to 2027 to reach USD 1.05 billion by 2027.
b. North America dominated the pet supplements market with a share of 43.3% in 2019. This is attributed to high adoption of pets and growing pet humanization in the U.S..
b. Some key players operating in the pet supplements market include Nestle Purina Pet Care, VetriScience Laboratories, Ark Naturals, NOW Food, Virbac, Kemin Industries, Novotech Nutraceuticals, Zoetis, and Bayer.
b. Key factors that are driving the market growth include changes in socio-economic aspects and inclination towards the humanization of animals.
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Amidst the global pandemic crisis and the indefinite lockdown across nations, the consumer food & beverage industry first witnessed high demand for household staples, healthy food items, and consumables with longer shelf lives. The demand for frozen food products, fruits & vegetables, eggs, flour, and whole grains, among others, witnessed a considerable increase during the early stages of the crisis. Presently, most companies in the industry are faced with low consumption of their products and supply chain challenges. The companies are focusing more on altering their supply chains in order to reinforce their online presence and delivery measures, in an attempt to adapt to the present business environment. The changes in consumer buying behavior and the dynamic shifts towards online and D2C distribution channels may have serious implications on the near future growth of the industry. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.