Pizza Oven Market Size, Share & Trends Analysis Report By Type, By Fuel Used, By End Use (Residential, Commercial), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Pizza Oven Market Size & Trends

The global pizza oven market size was estimated at USD 1.77 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.3% from 2023 to 2030. The demand for pizza ovens has increased rapidly in recent years, driven by various factors. The rising popularity of pizza worldwide and the growth of the fast-casual dining industry, which offers an array of pizzas with unique toppings, are among the key drivers of this growth. The market for pizza ovens is expected to experience growth due to increasing consumer demand for pizza, making it a popular food item in almost every food-serving business. As demand for pizza increases, the number of commercial organizations seeking appliances, and the demand for pizza ovens, also increases. In addition, the global market for pizza ovens has expanded significantly due to the variety of pizzas available to cater to the preferences of individuals from all regions of the world. The sales of pizza ovens are driven by factors such as ease of use and size.

Furthermore, the growing popularity of pizza, primarily through online food ordering, is expected to contribute to the expansion of the pizza oven market. A trend in the current market is to provide customized solutions. Different commercial kitchens have varying needs regarding size, fuel type, ease of cleaning, grill size, number of burners, ease of regulation, affordability, custom heat settings, and timer. Market players meet these consumer demands by offering customized products with the appropriate mix of essential features, thereby gaining a competitive advantage.

The COVID-19 pandemic caused widespread disruptions in the supply chain, including logistical challenges, transportation delays, and labor shortages. The closure of restaurants, cafes, and other out-of-home consumption venues resulted in reduced demand for pizza in these channels. However, the impact of the pandemic on the pizza oven market has been mixed. The closure of restaurants and decreased food service operations have caused a decline in demand for commercial pizza ovens. In contrast, the trend of home cooking and restrictions on dine-in restaurants has increased demand for pizza ovens for personal use. As the global situation gradually improves from the pandemic, the demand for pizza and pizza ovens is anticipated to increase due to consumers' renewed interest.

Type Insights

The pizza convection ovens segment dominated the type segment with a share of 33.7% in 2022. The demand for pizza ovens is growing due to the increasing popularity of pizzas worldwide. Additionally, pizza convection ovens are versatile and can be used to cook various other foods besides pizzas, such as baked goods and roasted meats, which adds to their appeal in commercial kitchens.

The pizza deck ovens segment is estimated to grow at a CAGR of about 5.9% during the forecast period. These ovens are highly versatile and can cook various dishes in addition to pizzas, making them a valuable investment for commercial kitchens. The cooking process in deck ovens is slower and provides more even heat distribution, which results in a crispy crust and perfectly cooked toppings.

End Use Insights

The commercial segment dominated the end use segment with a share of 72.0% in 2022. Many restaurants, cafes, and other food service establishments are adding pizza to their menus to cater to diverse customer preferences. This diversification leads to an increased demand for commercial pizza ovens. Moreover, the expansion of both local and international pizza chains contributes to the growth in demand for commercial pizza ovens.

The residential segment is estimated to grow at a CAGR of 6.0% during the forecast period. The popularity of cooking at home has increased in recent years, fueled by the rise of food-related media, cooking shows, and social media platforms. Residential pizza ovens enable homeowners to create restaurant-quality pizzas in their kitchens.

Distribution Channel Insights

The specialty stores dominated the distribution channel segment with a share of 34.2% in 2022. Specialty stores typically have knowledgeable staff who can advise on selecting the right pizza oven based on individual needs, preferences, and budget. They can also offer valuable insights into the use of pizza ovens, maintenance, and installation.

The online retailers’ segment is estimated to grow at a significant CAGR of 5.9% during the forecast period. Consumers are progressively gravitating towards online channels due to the convenience they offer, such as significant discounts, a wide range of products in one location, straightforward payment options, doorstep delivery, and more. The convenience provided by online channels is a significant driver of demand among consumers. Moreover, online retailers often provide numerous pizza ovens that cater to individual preferences.

Fuel Used Insights

The wood fired pizza ovens dominated the fuel used segment with a share of 41.0% in 2022. Wood-fired pizza ovens offer a unique and distinct smoky flavor to the pizzas that cannot be replicated with other types of ovens. The smoky flavour is achieved by the wood burning in the oven, which gives the crust a charred texture, resulting in a crispy and delicious pizza.

The electric pizza ovens segment is estimated to grow at a CAGR of 5.9% during the forecast period. Electric pizza ovens are easy to use and require less expertise than traditional wood-fired ones, making them an attractive option for commercial kitchens. They produce less smoke and require no venting, which makes them a suitable option for indoor commercial kitchens with limited ventilation.

Regional Insights

Europe dominated this market with a share of 28.7% in 2022. European manufacturers often have generations of experience and craftsmanship in designing and building pizza ovens. This expertise allows them to create high-quality, durable, and reliable products that cater to various customer needs. Pizza originates in Europe, specifically Italy, where it has been a staple food for centuries. This long-standing tradition has contributed to the development of a strong pizza oven manufacturing industry in the region.

Asia Pacific is expected to witness a CAGR of 6.2% from 2023 to 2030. Rapid economic growth and urbanization in the region have led to increased disposable income and a growing middle class. It has resulted in a higher demand for consumer goods, including pizza ovens, as more people can afford them. Moreover, The Asia Pacific region has seen significant growth in its food service industry, with a rising number of restaurants, pizzerias, and cafes. This expansion drives the demand for commercial pizza ovens, encouraging manufacturers to enter the market.

Key Companies & Market Share Insights

The global pizza oven industry comprises multinational and regional companies, with prominent manufacturers holding a considerable market share. Companies pursue expansion strategies like new launches, mergers & acquisitions, and capacity expansions to maintain a competitive edge.

For instance, in July 2021, Wood Stone Corporation launched the Fire Deck Automatic 9660 Oven to fulfill the requirements of Fast Casual Pizza operators. This oven is designed to be highly efficient, with a full-featured touchscreen and smart controls that make it both user-friendly and straightforward to operate. Due to its consistent performance and high production capacity, the FA 9660 oven allows operators to manufacture quality pizzas hourly with minimal training required for their labor force. Some prominent players in the global pizza oven market include:

• Morello Forni Italia S.r.l.

• Forno Bravo

• Le Panyol

• Wood Stone Corporation

• MUGNAINI

• Californo

• EarthStone Wood-Fire Ovens

• Marra Forni

• Fontana Forni USA

• BakerStone

Pizza Oven Market Report Scope

Global Pizza Oven Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global pizza oven market report based on type, fuel used, end use, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Brick Ovens

  • Pizza Deck Ovens

  • Conveyor Pizza Ovens

  • Pizza Convection Ovens

• Fuel Used Outlook (Revenue, USD Million, 2018 - 2030)

  • Wood Fired Pizza Ovens

  • Gas Pizza Ovens

  • Electric Pizza Ovens

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Wholesalers/Distributors

  • Specialty Stores

  • Online Retailers

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • UAE

    • South Africa