Point Of Use Water Treatment Systems Market Size, Share & Trends Analysis Report By Technology, By Device, By Application (Residential, Commercial, Industrial), By Region, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The global point of use water treatment systems market size was estimated at USD 31.90 billion in 2024 and is projected to grow at a CAGR of 9.2% from 2025 to 2030. Rising concerns over different waterborne infections, such as E. coli and cholera, have boosted the popularity and demand for point of use water treatment systems globally. According to a report by EBSCO, in 2024, around 2 billion people worldwide lack access to safe drinking water service in their households. The waterborne diseases account for 4% of the global disease burden. Each year, around 2 million people worldwide die due to waterborne diarrheal illnesses. In addition, around 1.3 to 4 million cases of cholera are caused by the bacteria Vibrio cholerae each year, resulting in an estimated 21,000 to 143,000 deaths.

The Safe Drinking Water Act, of 1974, the Environment Protection Agency (EPA) has set standards for the quality of drinking water supply, and along with its partners, the agency implements numerous financial and technical programs to safeguard drinking water quality. Furthermore, The Clean Water Act establishes the fundamental framework for controlling the discharge of pollutants into waters and for regulating surface water quality standards.

Growing emphasis on the quality of water will drive the market for point of use water treatment systems in the U.S. In addition, to encourage investments in upgrading current domestic water purification facilities and establishing new ones, the U.S. passed a new Public-Private Partnership (PPP) law. Over the forecast period, the favorable initiative to encourage domestic investments in the point of use water treatment systems industry is anticipated to positively affect market growth.

The growing industrial activities and commercial agricultural practices are releasing new pollutants into the water and affecting the health of individuals. This is considerably driving the demand for the point of use water treatment systems. In addition, increasing the motility rates due to unsafe drinking water is raising the demand for point of use water treatment systems. For instance, according to WHO’s 2023 report, about 1 million people are estimated to die from diarrhea each year due to contaminated drinking water. The demand for point of use water treatment systems is significantly influenced by the grade of water quality.

Market Concentration & Characteristics

Market growth stage is medium, and pace of the market growth is accelerating. The market is characterized by a high degree of innovation in water filters, UV water disinfection technology, integration of more technologies, and increasing innovative product launches. In February 2025, Culligan Water Quench acquired Stonybrook Water a premium supplier of point of use (POU) water to expand its presence and enhance its offerings in POU water systems.

The market is also characterized by a moderate to high level of product launches and innovation activity by the leading players. This is due to several factors, including the desire to gain improved water treatment capabilities and removal of emerging pollutants from water source for safe use at residential, commercial, and industrial settings. As well as increasing product launches likely to help acquire new customers and increase existing customer engagement.

The global market is also subject to increasing regulatory compliance. In public assemblies, educational institutions, health & fitness facilities, and others these regulations play a vital role in the increasing demand for point of use water treatment systems for safe drinking water. According to a December 2024 report by the U.S. Environmental Protection Agency (EPA), the Safe Drinking Water Act (SDWA) primarily regulates municipal drinking water systems to safeguard public health. The EPA also acknowledges the significance of point-of-use (PoU) water treatment devices, particularly in areas without access to centralized water treatment.

There are a limited number of direct product substitutes for point of use water treatment systems. Indirect product substitutes or methods used for the treatment of water before using them include traditional methods such as boiling water, alum treatment, and others.

End use concentration is a significant factor in the global market. A number of residential, commercial, and industrial end users that are driving demand for point of use water treatment systems solutions. The increasing awareness among residential customers and strict compliance among the commercial and industrial applications are also expected to increase the end use concentration.

Technology Insights

Reverse osmosis systems technology dominated the market and accounted for a revenue share of 32.0% in 2024. The driving factors for the adoption of reverse osmosis point of use water treatment systems include their effectiveness in removing contaminants, energy efficiency, compact design, and versatility in treating various water sources. The technology's ability to address specific contaminants like bacteria, viruses, and dissolved solids further enhances its appeal, making it a preferred choice for households and communities aiming to ensure access to clean and potable water. A point of use reverse osmosis system is a type of water filtration device linked to a specific fixture, like beneath the kitchen sink. RO (reverse osmosis) systems are capable of potentially eliminating various water contaminants, including Volatile Organic Compounds (VOCs), lead, arsenic, PFAS, and others.

Furthermore, product innovations and newly added features in reverse osmosis systems are facilitating the demand for new installations for effective water treatment at the point of use. For instance, in October 2024, Toray Industries, Inc., developed a highly durable reverse osmosis (RO) membrane. This innovation offers long-term provision of high-quality water by desalinating river water and seawater, producing drinking water, and reusing wastewater as a technology to ensure sustainable water sources.

The filtration methods segment is expected to grow significantly over the forecast period. Rising water contamination and health concerns are expected to drive the growth of the point of use water treatment industry. Furthermore, technological advancements in filtration technologies, such as the development of materials capable of removing toxic chemicals, are expected to enhance the effectiveness of POU water treatment systems. For instance, according to a report by the National Technology Alliance in January 2025, Researchers at the Massachusetts Institute of Technology (MIT) have created a new filtration material. It is highly efficient in eliminating PFAS and heavy metals from water.

Device Insights

Tabletop pitchers accounted for the largest market revenue share in 2024 and is expected to have the fastest growth rate during the forecast period. This is attributable to the growing adoption of tabletop pitchers owing to their attractive features and characteristics. Tabletop pitchers are compact household water purification devices that sit on tables, providing a convenient and portable solution for treating water at the point of consumption. The ease of use and portability of tabletop pitchers make them a popular choice.

The under-the-sink filters segment is expected to register a significant CAGR during the forecast period. These systems are designed to purify water at the point of use, providing a dedicated solution for enhancing the quality of drinking and cooking water within a specific faucet. Under-the-sink filters are known for their ability to provide comprehensive filtration, targeting a wide range of contaminants such as sediments, chlorine, heavy metals, and various impurities. This level of filtration ensures that users have access to clean and safe drinking water directly from their kitchen faucet. One driving factor is the utilization of space beneath the sink. As these filtration systems are installed discreetly, they don't occupy valuable counter space, which makes them a suitable choice for those who prioritize a clutter-free kitchen.

Application Insights

The industrial segment dominated the market in 2024. The market demand for point of use water treatment systems in the industrial segment is anticipated to be driven by stringent government regulation and to address contaminants such as polyfluoroalkyl substances (PFAS). Furthermore, smart and connected devices such as Internet of Things (IoT) technologies can be integrated into water treatment systems, which can be remotely accessible. For instance, WaterTDS Inc.’s TDS Bot, a smart IoT device, provides a real-time monitoring solution in the water treatment systems designed for industrial applications. It enhances the reliability and efficacy of various water treatment systems.

The commercial sector is projected to grow at the fastest CAGR over the forecast period. Point of use water treatment systems for commercial applications are designed to provide localized purification at specific water outlets. These systems ensure that water used for various purposes, such as drinking, cooking, or cleaning, meets quality standards. Common technologies include reverse osmosis, UV disinfection, and filtration. They offer convenience and targeted treatment and can be tailored to specific contaminants present in the water source, making them suitable for non-residential settings with diverse water needs. The demand for point of use water treatment systems in hotels has been on the rise, driven by various factors that cater to both guest satisfaction and operational efficiency. These systems play a crucial role in ensuring the quality and safety of the water supply within hotel establishments. According to HotelTechReport, approximately 81% of hoteliers anticipate that the use of think technology is crucial for the hotel businesses over the next five years.

Regional Insights

North America region has a gradual growth in the point of use water treatment system industry. This is due to stringent government regulations, advancement, and awareness of water contamination issues are driving the point of use water treatment systems industry. Increasing concerns over “forever chemicals” in drinking water, companies are investing in technologies to eliminate polyfluoroalkyl substances (PFAS) from drinking water. According to an article published by Financial Times in July 2024, Companies such as Veolia and Clean Harbor are investing in providing safe drinking water.

U.S. Point of Use Water Treatment Systems Market Trends

The U.S. dominates the North America point of use water treatment systems industry with largest revenue share and is expected to grow at fastest growth rate. The market is driven by the water contamination crises such as Flint and Michigan water crises has raised public awareness about lead poising, PFAS, and other chemicals in water. For instance, according to a report by WaterSense on December 2024, The U.S. Environmental Protection Agency (EPA) enforces the Safe Drinking Water Act, which sets legal limit over 90 contaminants in drinking water. However, this has raised the demand for point of use water treatment systems to improve water quality.  

Europe Point of Use Water Treatment Systems Market Trends

The Europe point of use water treatment systems is expected to grow at significantly over the forecast period. The stringent regulations of the government regarding the quality of water are rising the demand for the water treatment industry. According to an article by European Commission on December 2023, The Water Framework Directive (WFD) law which requires member states to restore and protect water bodies to prevent contamination. This initiative has increased the demand for advanced water treatment systems.

Asia Pacific Point of Use Water Treatment Systems Market Trends

Asia Pacific is the largest regional market in 2024 and accounted for a revenue share of over 36.3%. The region is experiencing rapid urbanization, population growth and economic development in the region middle class has also led to the expansion of urban middle class. However, increase in the disposable income and health awareness the population is more inclined to invest in point of use water treatment system to ensure the quality and safety of drinking water.

The China point of use water treatment systemsindustry held a substantial market share in 2024. The stringent water regulations in the country such as on March 2024, China issued regulation on Water Conservation by the State Council of China. The regulation specifies legal responsibilities for illegal acts such as outdated water-intensive technologies, products and equipment banned by the government. In addition, companies are required to adopt advanced and applicable water saving process, technologies and equipment aimed for wastewater treatment, water recycling and reuse.

Middle East & Africa Point of Use Water Treatment Systems Market Trends

Middle East & Africa is anticipated to witness significant growth in the market. The increasing pace of globalization and exposure to global health standards have influenced consumer preferences toward safer and cleaner water sources in the region. Evolving lifestyles and preferences, coupled with a growing understanding of the importance of clean water for overall well-being, contribute to the demand for point of use water treatment systems. Point of use water treatment systems cater to this demand by providing a more direct and individualized solution for ensuring water safety.

Saudi Arabia point of use water treatment system market is expected to register significant growth during the forecast period. Government initiatives and efforts for sustainability drive the market. According to a report by the Arab Gulf States Institute in April 2025, Saudi Arabia’s Vision 2030 highlights sustainable water management solutions. This vision includes promoting water reuse and recycling, indirectly supporting the demand for efficient water purification systems. In addition, evolving consumer preferences regarding safe drinking water and technological advancements in water treatment systems drive the demand for POU water treatment systems in Saudi Arabia.

Key Point of Use Water Treatment Systems Company Insights

Some of the key players operating in the market include 3M, Pentair, LG Electronics, A. O. Smith. Key players are taking several strategic initiatives, such as product launches, geographical expansions, mergers and acquisitions, and others in emerging and economically favorable regions.

• 3M offers range of point of use water treatment systems such as under-the-sink filtration, reverse osmosis systems providing consistent high quality water for commercial applications.

• LG Electronics offers water purifiers such as faucet mounted filters and tabletop pitchers designed with energy efficient characteristics.

Recent Developments

• In June 2024, Grundfos expanded its presence in the European water treatment market by acquiring Culligan’s Commercial & Industrial division in Italy, France, and the UK. This acquisition strengthens Grundfos's portfolio and regional footprint, complementing its previous acquisitions of EUROWATER and MECO.

• In June 2024, CIWI and Brabant Water collaborated and launched a pilot project in Zevenbergen to test new technology developed with Delft University of Technology. This technology aims to produce alternatives to metal salts on-site for water purification. This innovation is expected to make water treatment plants more sustainable and robust, advancing environmentally friendly and efficient water purification processes.

• In 2024, Walker Corporation invested $150 million to accelerate the delivery of drinking and wastewater infrastructure for new developments in Appin, southwest Sydney. This initiative, in partnership with Sydney Water and coNEXA, aims to fast-track the construction of over 12,000 homes by delivering the necessary infrastructure up to a decade earlier than planned

• In July 2023, Hindustan Unilever, a subsidiary of Unilever, launched the Pureit Revito range of water purifiers. The newly launched purifiers save up to 70% of the water and enrich it with essential minerals like magnesium and calcium. Moreover, it comes with additional features, such as an improved external sediment filter and UV-in-tank sterilization.

Point Of Use Water Treatment Systems Market Report Scope

Global Point of Use Water Treatment Systems Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global point of use water treatment systems industry report based on technology, device, application, and region.

• Technology Outlook (Revenue, USD Million, 2018 - 2030)

  • Reverse Osmosis Systems

  • Distillation Systems

  • Disinfection Methods

  • Filtration Methods

• Device Outlook (Revenue, USD Million, 2018 - 2030)

  • Tabletop Pitchers

  • Faucet-Mounted Filters

  • Counter-top Units

  • Under-the-sink Filters

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

  • Offices

  • Hotels

  • Restaurants

  • Café

  • Hospitals

  • Schools

  • Others

  • Industrial

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • UAE

    • Saudi Arabia