Point of Use Water Treatment Systems Market Size, Share & Trends Report

Point of Use Water Treatment Systems Market Size, Share & Trends Analysis Report By Technology (Reverse Osmosis), By Device (Tabletop Pitchers), By Application (Residential), By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-1-68038-638-7
  • Number of Report Pages: 125
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2022
  • Forecast Period: 2024 - 2030 
  • Industry: Advanced Materials

Research Methodology

A three-pronged approach was followed for deducing the point of use water treatment systems market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for point of use water treatment systems market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of point of use water treatment systems market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Point of Use Water Treatment Systems Market Categorization:

The point of use water treatment systems market was categorized into four segments, namely technology (Reverse Osmosis Systems, Distillation Systems, Disinfection Methods, Filtration Methods), device (Tabletop Pitchers, Faucet-Mounted Filters, Counter-top Units, Under-the-sink Filters), application (Residential, Commercial, Industrial), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The point of use water treatment systems market was segmented into technology, device, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The point of use water treatment systems market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S.; Canada; Mexico; Germany; France; U.K.; Spain; Italy; Russia; China; Japan; South Korea; India; Australia; Brazil; Argentina; Saudi Arabia; UAE

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Point of use water treatment systems market companies & financials:

The point of use water treatment systems market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • 3M 3M, a highly diverse company, operates across five segments: Safety and Graphics products, Industrial operations, Healthcare sector, Consumer goods, and Electronics products & Energy solutions. The company's product line includes well-known brands such as Scotch tapes, Scotch-Brite scouring pads, and Post-it notes.

  • A.O. Smith A.O. Smith, an American multinational, is a major market player in the water treatment systems and water heating products industry. The company's operations are divided geographically between North America and the Rest of the World. The North American segment accounted for two-thirds of the company's revenue in 2015, and it manufactures and distributes specialty residential and commercial water heating products, water treatment systems, and condensing and non-condensing boilers. The Rest of World geographic segment consists of Europe, India, and China, among others, and accounts for the remaining one-third of the revenue. A.O. Smith manufactures water treatment systems, mainly in Asia, and residential air purification systems for China. The company has 18 manufacturing facilities, out of which 12 are in North America. 

  • Pentair Inc.  Pentair, Inc. is a leading American water treatment company with a strong global presence. The company provides water and fluid solutions, offering pure water, pool and spa equipment, filters, fire suppressions, spray, nozzles, water disposal pumps, valves, and other accessories. Pentair serves customers worldwide and has a primary focus on residential, commercial, industrial, municipal, infrastructure, and agriculture applications. The company was reorganized in 2014, shifting its corporate domicile from Switzerland to Ireland. Pentair has a strong commitment to corporate social responsibility and has launched Project Safewater in seven countries, including Honduras, the Philippines, Tanzania, India, Indonesia, Kenya, and Haiti. 

  • Panasonic Corporation Panasonic Corporation, a Japanese multinational electronics company, is a major market player with a rich history dating back to its founding in 1918. The company is headquartered in Kadoma, Osaka, and is a leading manufacturer of a wide range of electronic products. Panasonic's business operations are highly diverse, spanning multiple fields. The company's consumer business includes AVC equipment (audio, video, and communications), and software & hardware for linking it, and home appliances includes vacuum cleaners, washing machines, commercial HVAC, and personal grooming aids. Additionally, Panasonic is engaged in the business of eco-car and multimedia equipment, batteries, and industrial electronic components. 

  • EcoWater Systems EcoWater Systems, a member of The Marmon Group and a subsidiary of the Berkshire Hathaway Company, is one of the world's largest manufacturers of residential water treatment systems. The company's product line includes softeners, water refiners, innovations, and purifiers such as reverse osmosis drinking water systems. EcoWater has a robust distribution network with over 1,400 dealers, private-label retailers, and plumbing wholesalers. The company manufactures 95% of its products and components in its own facilities, ensuring the highest level of product quality. 

  • Unilever PLC Unilever PLC and its Netherlands-based counterpart, Unilever N.V., are major market players in the personal care, household products, and food conglomerate industry. The company's extensive consumer product portfolio includes global brands such as Knorr, Hellmann's, Lux, Dove, and Lipton, each with sales of more than USD 1.4 billion per year. Unilever sells its consumer goods in over 190 countries and enjoys high consumer confidence globally. The company is headquartered in England and is listed on the New York and London stock exchanges. 

  • Koninklijke Philips N.V. Koninklijke Philips, founded in 1891, is a global market leader in the lighting industry, manufacturing light bulbs, LED lighting, and lamps. The company's lighting business is also involved in consumer and professional outdoor and indoor lighting systems, controls, and electronics sector. Philips' healthcare segment generates the maximum revenue for the company, manufacturing a high-end range of medical equipment for ailment diagnosis, treatment, and management. Lastly, Philips' Consumer unit manufactures multimedia/audio entertainment units, electronic and electric consumer products, including shavers, coffee makers, toothbrushes, among other kitchen appliances. 

  • L.G. Electronics LG Electronics (LGE), headquartered in Seoul, South Korea, is a major market player with a global presence. The company, established in 1958, has a robust distribution network with over 1,400 dealers, private-label retailers, and plumbing wholesalers. LGE manufactures advanced consumer products as well as home appliances, and is a market leader in the consumer electronics segment, mobile phones, among others. The company has over 100 subsidiaries through which it operates in more than 120 countries. LGE designs and manufactures water treatment systems, video and audio appliances, televisions, mobile phone handsets, HVAC appliances, washing machines, refrigerators, among other appliances. North America and Asia are LGE’s largest markets in terms of revenue, with each accounting for over 25% sales. 

  • Culligan International Company Culligan International, headquartered in Illinois, U.S., is a major market player in the water treatment industry. The company is a leading manufacturer of water softeners, filtration systems, and bottled water delivery operations. Culligan International operates in over 90 countries, with a wide network of locations in the U.S. and a growing presence in Europe, including France, Belgium, the Netherlands, Italy, the UK, and Spain. The company also has a separate entity called ‘Culligan Matrix Solutions’, which operates in the commercial and industrial segment. 

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Point of Use Water Treatment Systems Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 - 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Point of Use Water Treatment Systems Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

What questions do you have? Get quick response from our industry experts. Request a Free Consultation



This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.



We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

esomar icon

ESOMAR certified & member


ISO Certified

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.

great place to work icon